Pietro D’Arace
VENICE, FL
Summary
Accomplished Sales Manager offering over 30 years of experience developing and maximizing sales. Diligent in building and retaining accounts by providing support and attentive service. Expertise in marketing strategies, product promotion and merchandising to achieve market penetration. Successful record of expanding network connections through persuasive brand imaging. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
34
34
years of professional experience
Work History
Sales Director
ExaMedical S.r.l.
01.2018 - Current
- Type of business or sector - Medical Device
- Coordinated the national sales network, consisting of 12 sales representatives and 6 distributors, achieving a 12% increase in sales in the first year
- Developed marketing strategies for the introduction of biologic products in Italy, contributing to a growth in revenues
- Managed supplier relationships, reducing procurement costs by 8%.
Key Account Manager/Sales Manager
Citieffe S.r.l.
01.2018 - Current
- Type of business or sector - Medical Device
- Launched marketing, sales, and educational initiatives leading to a 7% increase in annual sales
- Led a team of 28 sales reps, improving the goal attainment rate by 4%.
Marketing Director
Eon Medica s.r.l
01.2013 - 08.2018
- Type of business or sector - Medical Device
- Developed marketing strategies resulting in an average 5% sales increase for 4 years in a row in Italy
- Supervised a team of 5 Product Managers and 6 Product Specialists, contributing to the successful launch of 6 new products
- Additionally, I was entrusted with the oversight of our foreign supplier relationships and hold the key role in ensuring comprehensive product training for all new additions to our expanding portfolio.
Country Manager
Bioventus Italy, S.r.l.
01.2013 - 08.2013
- Type of business or sector - Medical Device
- Devised marketing and sales strategies leading to a 2% sales growth in the first six months
- Managed a team of 8 agents, decreasing market share by 1%.
Business Unit Manager
Smith & Nephew S.r.l.
01.2010 - 12.2012
- Type of business or sector - Medical Device
- Trauma and Clinical Therapies Manager
- Implemented marketing and sales strategies resulting in a 23% increase in annual revenues
- Oversaw agents, distributors, and key accounts, improving customer retention by 15%.
- Management of Product Managers and Product Specialists.
Manager of Biologics
XMedica S.r.l.
01.2008 - 12.2009
- Type of business or sector - Medical Device
- Responsible for setting-up and organization of a National Sales Network, composed by Agents and Distributors
- Development of Marketing and Sales strategies
- Overseeing foreign supplier relations and responsible for product training for new additions to our portfolio.
Director of Sales and Marketing
Clinika S.r.l.
01.2005 - 12.2007
- Type of business or sector - Medical Device
- Established and organized a national sales network of agents and distributors, leading to 150% sales increase
- Developed marketing and sales strategies, enhancing profitability by 35%.
Sales and Marketing Manager
Eon Medica s.r.l
01.2002 - 12.2004
- Type of business or sector - Medical Device
- Responsible for introduction and promotion of medical / surgical devices in Lombardy;
- Analyzed sales and marketing data for improved strategies.
- Member of Board of Directors.
Marketing Director
Sulzer Medica S.r.l
06.1998 - 01.2001
- Type of business or sector - Medical Device
- Following the acquisition by Sulzer of other companies in the sector of the Medical devices, I took on the role of Marketing Director of the new company resulting from the merger, (80 employees with a turnover of € / Mio 70) directly reporting to the CEO
- Responsibility included the development of Marketing plans for the introduction of products in Italy and coordination with the objectives of the Headquarter, as well as the responsibility of the Product Managers, Product Specialists, Congresses / Educational, Logistics and Warehouse
- In the last phase of the relationship with the Sulzer Group, I also held the position of Commercial Director with responsibility for the Sales Network consisting of 35 Agents throughout the national territory
- Contributing to bring Sulzer to be the number one Company in Italy in Orthopedics.
Sales and Marketing Manager
Allo Pro s.r.l
01.1991 - 06.1998
- Type of business or sector - Medical Device
- Responsible for the promotion of products (orthopedic prostheses and surgical instruments) in Italy including the organization of events and conferences, directly reporting to the President of the Board of Directors
- Following the premature death of the President of the company, I held the position of Commercial Director and Member of the Board of Directors with responsibility for the Marketing and Sales.
- The function required attending Country Manager Meetings at the parent company in Switzerland
- At the same time, I held the position of Chairman of the Board of Directors of the Group's Italian production unit - Teckno-fin Italia s.r.l., consisting of 15 employees, including engineers, project managers, technical designers and workers.
- The activity implied coordinating the project development and production of products for the Italian and European market.
Resident in USA
Various
01.1983 - 01.1991
- Project Manager and Technical Designer at a company producing conveyor belts.
- Project Manager with responsibility for development, planning and construction of booth lay-outs at a company that dealt with the organization of trade fairs, conferences and exhibitions.
- I then held the position of head of the project office, a task that involved the coordination of 10 people between designers and workers, as well as managing relations with client companies.
- I then embarked on an entrepreneurial activity in the industrial cleaning sector with the responsibility of acquiring new customers aside from management and organization of the staff.
Education
First Certificate in English - Language Interpretation And Translation
12.1984
High School Diploma -
07.1979
Surveyor in Aeronautical Constructions
Skills
- Goals and Performance
- Time Management
- Critical Thinking
- Sales Presentation
- Product Knowledge
- Profit and Revenue-Generating Strategies
- Account and Territory Management
- Market Trend Analysis
- Product and Service Sales
- Staff Management
- Key Account Management
- Business Development and Planning
- Promotions and Marketing Strategies
- New Business Opportunities
- Competitor Research
Accomplishments
- Named "International Manager of the Year" in 2010.
Additional Information
- LICENSES , Motor vehicle license class A - B
Languages
English
Bilingual or Proficient (C2)
Italian
Bilingual or Proficient (C2)
Spanish
Intermediate (B1)
Military Service
10/1979 – 10/1980
S.M.I.P.A.R Scuola Militare di Paracadutismo (Skydiver)
3° Battaglione Poggio Rusco (Pisa)
A.G.I. Allievo Graduato Istruttore - Drill Corporal
Timeline
Sales Director - ExaMedical S.r.l.
01.2018 - Current
Key Account Manager/Sales Manager - Citieffe S.r.l.
01.2018 - Current
Marketing Director - Eon Medica s.r.l
01.2013 - 08.2018
Country Manager - Bioventus Italy, S.r.l.
01.2013 - 08.2013
Business Unit Manager - Smith & Nephew S.r.l.
01.2010 - 12.2012
Manager of Biologics - XMedica S.r.l.
01.2008 - 12.2009
Director of Sales and Marketing - Clinika S.r.l.
01.2005 - 12.2007
Sales and Marketing Manager - Eon Medica s.r.l
01.2002 - 12.2004
Marketing Director - Sulzer Medica S.r.l
06.1998 - 01.2001
Sales and Marketing Manager - Allo Pro s.r.l
01.1991 - 06.1998
Resident in USA - Various
01.1983 - 01.1991
University of Cambridge - First Certificate in English, Language Interpretation And Translation
I.T.I.S G. Feltrinelli - High School Diploma,
Similar Profiles
Elena BubuliciElena Bubulici
Customer support specialist at INTERNATIONAL SERVICES DATA PROCESSING S.R.L.Customer support specialist at INTERNATIONAL SERVICES DATA PROCESSING S.R.L.
Giorgio FoschiGiorgio Foschi
Financial Controller at Action Italy S.r.l.Financial Controller at Action Italy S.r.l.
Ines CarnovaleInes Carnovale
Project Manager at Iron Corporation S.R.L.Project Manager at Iron Corporation S.R.L.
Tyler-Marie SmithTyler-Marie Smith
Teacher, Grade 1 at Scenic Heights Elementary, Escambia CountyTeacher, Grade 1 at Scenic Heights Elementary, Escambia County
Ricardo NesmithRicardo Nesmith
Service Desk Analyst II at SAICService Desk Analyst II at SAIC