K. G. Pragadeesh

• Built a strong Wipfli India Growth team with expertise in Market Research, Sales Enablement, Design, Email Marketing, and Analytics.
• Developed long-term strategies by analyzing market trends and organizational goals.
• Led cross-functional teams to foster collaboration and enhance project outcomes.
• Implemented change initiatives with comprehensive communication plans to facilitate smooth transitions.

Research & Sales Intelligence :

• Product Research team including primary and secondary research activities around client intelligence, acquisition planning, new product research and product solutioning
• Sales Enablement/Pre-Sales Research & Intelligence practice to support Business Development and Industry leaders in strategic decision-making.
• Account Intelligence, relationship mapping, buyer intent & client intelligence reporting

Marketing Analytics:

• Developed the core service of marketing analytics focusing on D365, Sitecore, and Google Analytics.
• Worked on governance in the area of Marketing Analytics and automation opportunities for reporting through SharePoint workflows against individual contributions.

Email Marketing:

• Supporting model to deploy email marketing activities for the US market
• Working closely with implementation of ABM through Zoominfo
• Helping define email marketing strategies based on personas

Design :

• Supporting model to play a role with consistent branding efforts
• Working on deploying Canva for web design

Operations:

• Operational oversight including personnel management, program development and implementation
• Collaborating with other departments to ensure overall projects were completed on time and within budget.
• Identified areas for improvement in process, procedure, system, and service.
• Held regular staff meetings to discuss goals and objectives and their progress.
• Assisted the senior leadership team in formulating long-term strategic plans for the organization.
• Introduced and monitored key performance indicators against set targets.
• Led workshops involving stakeholders at all levels to create new ideas and strategies.
• Interviewed and hired great people to augment the marketing staff.

• India community service Chair for Wipfli India
• Organized community events and activities for across all 4 locations ( BLR , Pune, Hyderabad & Ahmedabad )
• Ensured compliance with organizational policies and procedures
• Facilitated collaboration between departments to ensure successful project completion
• Implemented effective communication protocols within the organization

• Managing a team of 14 SharePoint developers & 2 Assistant Managers who design, develop, and manage the EY site content and capabilities and provide daily onsite maintenance of the existing portals
• Strong engagement with internal key business stakeholders & partners to understand the marketing plans & implementation
• Develop an understanding of the key stakeholder's strategy and build a relationship with them
• Lead stakeholder regular engagements to understand the scope of the marketing project & timelines
• Define the primary set of KPIs for the Marketing Content Delivery team
• Sharing & Enabling best practices across different locations in terms of design & user experience
• A complete analysis of campaigns, web optimization and reporting using Adobe analytics & data visualization through Power Bi
• Coaching, mentoring team members and giving effective feedback on regular intervals
• Brought in agile methodology to the way SharePoint production team works with daily stand up meetings and two-week sprints
• It resulted in the team being outcome driven and getting more done every quarter
• Actively engaged in hiring new prospects & resource management
• Actively participate in strategic planning for the organizational management activity that is used to set priorities & working toward common goals for organization success

• Managing a team of 13 consultants & 2 SrConsultants who are developers & reporting specialists for NT
• Introduced & built the Power BI capability for the NT group to ensure real time reports & eliminated manual reporting within the organization
• Process improvement, ideation & implementation to streamline & enhance the business needs by automating manual transactions through SharePoint workflows & creating enhanced dynamic Power BI reports for the business
• Process improvement plans leveraging sharepoint automation and APIs
• Built 2 newsletter for the internal group to engage different groups within the organization & to bring them to a common forum
• Used Yammer to run contests & ideation forums for the group which was very well received by the Internal clients
• Data modelling solutions for process improvement & data prediction for controlled errors using python
• Proven process management skills & helped automate a few redundant processes which resulted in efficient 6 FTE resource saving
• Communicated regularly with executive team members to deliver pertinent details related to progress status and direction for projects

• Drive Traffic and Lead generation using various Organic and paid channels
• User Experience Testing, Product Catalogue Management, Content Publication Management, Site Localization, Navigation optimization, Search Engine Optimization, Campaign Tagging Management, Product Review Management
• Managing and evolving the IBM Security websites, to ensure the customers have a good overall website experience
• Execute digital campaigns across different Geographies
• Closely collaborating with the Product team and the Demand programs team to ensure any digital site for Security and the Partner site will maintain with the latest messaging and content to ensure linking is strong between all sites
• Work on projects to encourage cross-sell and upsell opportunities on our ibm.com/security site Enabling IMTs/Geos on web page deployments
• AB Testing on the security web pages
• Ensure the webpages are SEO optimized
• Help launch digital Campaigns & track responses End to End
• Prepare Website and Campaign presentations and review result from a marketing perspective

• Part of the Software Group Ready To Execute & DG team, as a WW Campaign Manager for the Cloud & Smarter Infrastructure Portfolio (CSI)
• Leading a team of 10 Digital campaign specialists to cross the software group (SWG) responsible for delivering regular asset/offer performance analysis with recommendations for improving campaign performance
• Work with a team of Asset specialists across Programs in order to share knowledge and best practices and deliver better results to the business
• Manage Web content and run regular audits & optimization
• Recommend top offers and tactics to the IMT/Geo Digital in the Web Optimization team for promotion on local country pages to improve overall digital results
• Work closely and enable the Digital Leaders across Europe & Japan on asset performance analysis with recommendations for improving campaign performance across programs

• Part of the WW MARCOM Team as a, As a Marketing Analyst the main responsibilities included Spend management analysis and project managing the engagement with clients offshore on the Campaigns
• Regular Spend analysis per campaign launched at different Business Units around the Globe
• The main target audiences for the Spend management were the Campaign managers across different locations (APJ, WW & AMS)
• Part of the Customer Collateral Team and the Sales Collateral Team which involves project Management and leading a team of Copy writers, Design, QA, Publishing and the Print
• Part of the Enterprise Business Collateral Team which develops Customer facing print and Digital marketing involving support from internal teams and multiple roles across the organization
• Evaluates the request against the existing Collateral portfolio, usage metrics, Collateral research, Collateral strategy, Market analysis and print needs
• Prepare the Quarterly Collateral Plan which is shared with the team, stakeholders and regions at the beginning of each quarter
• Budget – effectively manage collateral development within the specific budget
• Track and report on budget usage on a weekly basis; maintain a budget tracking sheet
• Perform total quality check (TQC) internally and with the Collateral Lead upon project Completion

• Handle escalations calls when Level 1 support fails to assist the client
• Monitoring the team in the absence of ASG and providing feedbacks
• Provide excellent customer service, with all the Quality parameters in place
• Assist and train new recruits with troubleshooting and customer satisfaction skills
• Work in liaison with the training department about the technical updates and frequently faced issues on the floor
• Additional Responsibilities as TSR in HP CCC:
• SPOC for MTD metric updates for the team
• Analyse and share DSAT score with the team and provide feedback on a weekly basis to avoid the same mistake in future
• Analyse and share CSAT score with the team and provide insight on a daily basis so as to enable every agent newer opportunities to get more CSATs