Rabab Ennassiri
London,UK
Summary
HR Director Senior HR professional with extensive international experience leading HR strategy, operations, and transformation across the UK, Germany, Italy, UAE and US. Proven track record in standardising HR processes, implementing digital solutions, and improving organisational efficiency and employee experience. Skilled in managing complex employee relations, high-profile talent acquisition, succession planning, and leadership development. Trusted advisor to C-suite executives, delivering actionable workforce insights, optimising organisational structure, and aligning people strategy with business objectives. Adept at driving compliance, mitigating risk, and fostering high performance cultures that support sustainable growth.
Overview
12
12
years of professional experience
Work history
Group operations & people director
Group Operations & People Director
Dubai
2025.06
- Led workforce strategy including talent acquisition, succession planning, and leadership development, strengthening management capability and reducing staff turnover
- Designed and implemented structured performance management and development systems aligned to commercial objectives and revenue targets
- Ensured full compliance with employment law and regulatory standards, mitigating organisational risk and reinforcing governance across all branches
- Implemented KPI-driven performance frameworks and commission structures, increasing sales productivity and improving overall branch profitability
- Optimised operational processes and reporting systems, enhancing workflow efficiency, compliance standards, and data-driven decision-making
Head of HR- Transformation & digitalisation
Oak View
London
2023.05 - 2025.11
- Standardised HR processes, policies, and organisational structures for 500 employees, improving operational efficiency by 25%
- Led post-acquisition integration, aligning payroll, policies, and systems with UAE Labour Law, reducing compliance risk by 100% during audits
- Implemented digital HR solutions (onboarding, performance, engagement), cutting administrative workload by 40% and improving employee satisfaction scores by 15%
- Developed succession planning and leadership programs, resulting in 20% increase in internal promotions
- Oversaw recruitment and talent acquisition, managing high-profile roles across business to secure top-tier candidates
- Optimised HR reporting and analytics, providing senior leadership with actionable insights for workforce planning and cost management
Senior HRBP
SM Global Consultancy
London
2020.01 - 2023.01
- Managed complex ER cases, grievances, and disciplinaries, reducing legal exposure and mitigating potential penalties
- Conducted HR audits and compliance checks (UAE Labour Law, GDPR), achieving 100% compliance across all departments
- Delivered onboarding, performance, and compliance training programs, improving new hire productivity by 20%
- Oversaw redundancies and organisational restructuring and optimising headcount
- Provided strategic HR support to leadership, improving workforce utilisation and employee engagement
Assistant manager human resources
Bvlgari Hotels & Resorts
Milano
2017.01 - 2019.12
- Led recruitment and onboarding for over 150+ luxury hospitality roles, securing high-calibre talent across F&B, front office, spa, and guest services
- Streamlined onboarding and HR operations, reducing administrative processing time by 20% and improving new joiner readiness
- Supported performance reviews and development programs, enhancing workforce capability and leadership pipeline
- Ensured payroll accuracy and compliance, maintaining zero-error rate during audits
- Strengthened employee engagement through HR initiatives aligned with luxury brand standards, improving service consistency across departments
Recruitment consultant
Page Executive
Milano
2014.04 - 2016.12
- Successfully delivered executive search mandates for senior and C-suite roles, improving time-to-fill for key clients by 30%
- Developed strong partnerships with multinational clients across retail, hospitality, and luxury brands, improving retention of placed candidates
- Conducted advanced talent mapping and market research to support strategic hiring decisions
- Improved recruitment processes by enhancing ATS usage and candidate evaluation methods
- Consistently exceeded placement targets while maintaining high candidate quality and client satisfaction
LANGUAGES
Arabic Advanced
Italian Advanced
KEY ACHIEVEMENTS
- Improved Efficiency Improved operational efficiency by 25% through standardising HR processes for 500 employees.
- Digital Transformation Success Cut administrative workload by 40% implementing digital HR solutions, increasing employee satisfaction by 15%.
- Compliance Excellence Achieved 100% compliance in HR audits, reducing legal risks and potential penalties by AED 500K+.
- Enhanced Career Growth Increased internal promotions by 20% by developing succession planning and leadership programs.
Timeline
Group operations & people director
Group Operations & People Director
2025.06
Head of HR- Transformation & digitalisation
Oak View
2023.05 - 2025.11
Senior HRBP
SM Global Consultancy
2020.01 - 2023.01
Assistant manager human resources
Bvlgari Hotels & Resorts
2017.01 - 2019.12
Recruitment consultant
Page Executive
2014.04 - 2016.12