Reem Saab
Social Media And Communication Specialist
Rome
Summary
Qualified Social Media Specialist with solid background in managing and optimizing social media channels. Successfully developed and executed social media campaigns that enhanced brand visibility and engagement. Demonstrated expertise in content creation and analytics to drive audience growth.
Overview
11
11
years of professional experience
4
4
Languages
Work History
Social Media Specialist
WADJET Film
11.2024 - Current
- Enhanced customer engagement with the creation of relevant and shareable content across various platforms.
- Proficiency in basic video editing tools (e.g., Premiere Pro, CapCut).
- Edited short vertical video content (Reels, YouTube Shorts) with fast turnaround times.
- Created scroll-stopping carousels, quote graphics, and other Instagram-first visual content using tools like Canva.
- Generated leads through effective paid advertising campaigns on Facebook, Instagram, and Twitter.
- Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
- Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
- Boosted website traffic with link placement in social media posts and optimized SEO strategies.
Social Media Specialist - Freelance
Agenzia Italiana Per La Cooperazione Allo Sviluppo
02.2023 - Current
- Drafted and published quarterly newsletters, including media monitoring, with programme updates and relevant news on the sector of environmental protection, water management, and sustainable agriculture in the selected study areas and partner countries
- Social media management (Instagram, Facebook, Twitter, LinkedIn), including media and social media monitoring
- Pitched a comprehensive social media strategy for the project
- Created, organized, and managed content database on the Cloud following a dedicated record collection system (digital librarian)
- Co-writer of articles published on programme and partner websites, as well as the descriptions of social media posts and the dedicated newsletter publication
- Collected pieces of information for posts on social media from different sources; clips of footage produced locally, events, information coming from the project management and linked to the project progress
- Collected pictures and short videos from the events for the creation of posts on social media
- Identified good practices to be periodically shared on social media and the websites of the programme
- Assured website, social media, and news coverage of periodical events (before the event and live coverage)
- Generated leads through effective paid advertising campaigns on Facebook, Instagram, and Twitter.
- Produced visually appealing graphics using design tools such as Canva or Adobe Creative Suite to enhance social media presence.
Production Assistant and Social Media Specialist
Laboratoriorosso SRL
04.2021 - 03.2023
- Set up the Social Media channels along with their content and client engagement (Instagram, Facebook, Twitter, and LinkedIn)
- Provided assistance for executive producers, directors, and editorial staff
- Proofreading and translating texts/audio from English, Arabic, and Italian as part of working in the editorial section
- Created and managed a system for digital asset archival and retrieval respecting the company budget using Microsoft Office tools
- Transcribing and translating clips from Arabic to English for the docuseries "Gods of Egypt" released on Nexo plus and Amazon Prime
Freelance Translator
FADA Collective
09.2022 - 10.2022
- Transcribing and translating interviews from Arabic to English for an in-depth reportage on the 'disappeared' during Lebanon's Civil War
Senior Client Service Executive
IIS MENA within Ipsos MENA
06.2016 - 03.2021
- Prepared price offers for online market research projects for clients upon request
- Negotiated prices with international institutional clients and costs with international suppliers on a project basis
- Maintained efficient communication and sustainable business relations with clients via email and telephone (occasionally)
Social Media Specialist
Better'fly Lebanon + NetCom Systems Testing Centre
02.2015 - 05.2016
- Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Built and executed social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
- Generated, edited, published, and shared daily content (original text, images, video) that builds meaningful connections and encourages community members to take action
Marketing Intern
Artscoops SRL
10.2014 - 01.2015
- Built profiles on artists and artworks from Middle East and North Africa which was used in company marketing efforts: website, social media
Product Development Intern
Bank of Beirut
07.2014 - 08.2014
- Collaborated closely with the business development lead to enable technical solutions to be developed and delivered
Education
BBA - Digital Marketing
Lebanese University
Lebanon 04.2001 -
Skills
- Meta Professional Dashboards
- Google Analytics
- CapCut
- Canva
- Mailchimp
- Adobe Photoshop, Lightroom, Premiere Pro, Final Cut Pro
Extra-Curricular Activities
References available upon request
Interests
Reading
Hiking
Arts and Crafts
Cinema
Photography
Timeline
Social Media Specialist
WADJET Film
11.2024 - Current
Social Media Specialist - Freelance
Agenzia Italiana Per La Cooperazione Allo Sviluppo
02.2023 - Current
Freelance Translator
FADA Collective
09.2022 - 10.2022
Production Assistant and Social Media Specialist
Laboratoriorosso SRL
04.2021 - 03.2023
Senior Client Service Executive
IIS MENA within Ipsos MENA
06.2016 - 03.2021
Social Media Specialist
Better'fly Lebanon + NetCom Systems Testing Centre
02.2015 - 05.2016
Marketing Intern
Artscoops SRL
10.2014 - 01.2015
Product Development Intern
Bank of Beirut
07.2014 - 08.2014
BBA - Digital Marketing
Lebanese University
04.2001 -
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