Rejdi Balluku
WILRIJK
Summary
An industrial business leader with a background in chemical engineering, combining strategic thinking, innovation, and commercial acumen to drive growth and sustainability in complex industrial markets. Proven ability to lead cross-functional teams, develop customer-centric solutions, and manage high-value product portfolios. Adept at using data and market insights to deliver revenue growth and operational efficiency. Known for a hands-on, entrepreneurial mindset and a strong ability to bridge technical expertise with business execution.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Head of Marketing & Innovation
Holcim
09.2024 - 09.2025
- Leading Cross-Functional Growth in Low-Carbon Construction Solutions
- Lead Holcim Belgium’s national strategy for marketing, product management, and innovation, reporting directly to the CEO.
- Oversee a cross-functional team of ~20 professionals, including product managers, technical experts, engineers, and lab staff.
- Drive the development and go-to-market of sustainable, low-carbon construction solutions in line with Holcim Group’s global roadmap.
- Champion cross-functional collaboration across Sales, Operations, and Sustainability to ensure market-aligned innovation.
- Represent Belgium in group-level forums on branding, innovation, pricing, and strategic portfolio development.
- Implement performance dashboards to monitor market trends, technical KPIs, and product lifecycle stages.
Product Management EMEA
The Chemours Company
12.2021 - 09.2024
- Across multiple business units | EU, UK & non-EU markets
- Directed regional product strategy to meet growth and yearly variable contribution targets across the Freon and Opteon portfolio.
- Oversaw multiple business units generating over €450M in annual revenue.
- Accountable for FGAS (CO₂-equivalent) quota value extraction and revenue generation via quota trading.
- Ensured product line sustainability by aligning with evolving environmental and safety regulations.
- Protected and enhanced brand equity; managed intellectual property rights across EMEA, including collaboration with law enforcement to combat illegal imports and counterfeiting.
- Collaborated across product management to ensure compliance and commercial success throughout the product lifecycle.
Sales and Business Development Manager EMEA
The Chemours Company
11.2018 - 12.2021
- Full P&L ownership | €10-15M revenue | High-tech & precision industries
- Held full P&L responsibility for the Specialty Fluids business across EMEA, generating €10-15M in annual revenue from high-value sectors such as aeronautics, automotive, semiconductors, and Swiss watchmaking.
- Managed strategic B2B accounts, driving growth and retention in a diverse and demanding customer base.
- Directed product management across pricing, profitability, quality, and regulatory compliance.
- Explored and developed new market segments to expand revenue streams and strengthen portfolio resilience.
- Led one of Chemours EMEA’s top three growth projects, scaling from €15M in 2021 to a projected €40M by 2025.
Reliability manager
Air Liquide
07.2018 - 11.2018
- Constructed a roadmap in collaboration with reliability engineers, plant managers, and other stakeholders aimed at enhancing the reliability of two production units.
- Guided local teams and subcontractors on specific topics.
- Coordinated 25 resources across various teams to address identified issues.
- Accountable for weekly monitoring of a portfolio of 20 industrial projects valued at 20 million EUR.
Efficiency manager
Air Liquide
04.2018 - 07.2018
- Examined the management system of the South West Europe industrial direction, ensuring adherence to group policy.
- Produced a detailed write-up of the industrial direction processes.
- Suggested enhancements for multiple work procedures, leading to a reduction in process time.
- Advised on crucial interfaces between stakeholders and the industrial direction.
- Direct reporting to the industrial director of the South West European cluster, encompassing France, Italy, Spain, and Portugal.
Real time engineer
Air Liquide
08.2016 - 03.2018
- Aided in numerous operational tasks, including enhancing production efficiency, resolving issues, managing alarms, and coordinating production planning.
- Contributed to the creation of a tool for optimizing assets.
- Established recruitment workshops and successfully onboarded two colleagues who recently graduated.
Business analyst
Air Liquide
05.2017 - 10.2017
- Led analysis of a €200M+ European business segment; 90% of revenue driven by variable contributions.
- Developed KPIs and a Power BI dashboard for sales & marketing leaders across multiple clusters, accelerating data-driven decisions.
- Identified key customer segments and launched tailored surveys to enhance market understanding.
- Designed a new commercial policy based on feedback and big data, resulting in a +5% annual revenue increase.
Education
B.Sc. in Polytechnics & M.Sc. - Chemical Engineering
VRIJE UNIVERSITEIT BRUSSEL
07.2016
Skills
- Business development
- Sales and marketing
- Advanced problem solving
- Mentoring and coaching
- Leadership ability
- Goals and performance
- Strategic thinking
- Value proposition design
- Portfolio management
- Intellectual property
- Team collaboration
- CRM management
Certification
- Leadership Fundamentals
- MBA in a box
- Project Managment
- Time Managment
Languages
Dutch
Albanian
English
French
Timeline
Head of Marketing & Innovation
Holcim
09.2024 - 09.2025
Product Management EMEA
The Chemours Company
12.2021 - 09.2024
Sales and Business Development Manager EMEA
The Chemours Company
11.2018 - 12.2021
Reliability manager
Air Liquide
07.2018 - 11.2018
Efficiency manager
Air Liquide
04.2018 - 07.2018
Business analyst
Air Liquide
05.2017 - 10.2017
Real time engineer
Air Liquide
08.2016 - 03.2018
B.Sc. in Polytechnics & M.Sc. - Chemical Engineering
VRIJE UNIVERSITEIT BRUSSEL
Hobbies and Interests
basketball, cycling, skiing, hiking, swimming, reading
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