Riccardo De Franchis

Head of a team of +50 KeyAccount Managers (B2C and B2B), Business Planning and Business Analyst, i'm leading since 2022 the whole commercial operations and business planning processes aim to met Business Division Key Sales KPIs (Sell-out, Sell-in, Customer Base growth, Market Share , Profitability).

Within Sales Head responsability we lead commercial investments strategies (commercial budget and co-marketing budget), set guidelines to develop quarterly sales and promotion playbook, monitor all sell-out and sell-in forecasting processes.

Lead key accounts big negotiations and annual commercial agreements.

Key internal stakeholder to report business status and implement business strategies, i'm nurturing high level relationship with major customers and decision makers.

Finally i coordinate and engage a team of field force team in Retail, Telco and B2B channels.

Leading a team of Product Managers, SCM , Finance and Budget Management , i covered the responsability to develop in coordination with Sales Head, all quarterly Sales business Plan , monitor all business KPIs, assure correct forecasting KPIs and supply plan, control execution of plans, develop and implement new sales platforms and promotions, submit and monitor financial plans, assess investment requests, manage portfolio lifecycle management and pricing strategy.

Key point to coordinate Business Reporting to top management at local and global level.

Responsible for all product GTM and ATL-BTL marketing campaigns , Product life cycle management, P&L, Sales offering, Marketing and Sales Budget management , consumer research, trade marketing

Product LifeCycle Management, Pricing, Product introduction to Ch. Partners, Support to Sales Team to develop offering strategy to meet market trends and targets, Market Intelligence Head, Yearly and quarterly Business planning coordinator, Coordination with Global Product Team for new product development based on market insights and portfolio needs

Select Product Portfolio (Devices) , support offering strategy in terms of portfolio for acquisition and retention , support management to understand key market trends and consumer demand , report to top management about technology trends and consumer trends in terms of devices, represent key point of coordination for device vendors for new product introduction and go-to-market channel plans