Susanna Riva
Profilo professionale
Experienced Marketing Manager with a strong background in managing multi-brand and multi-product portfolios. Data-driven and consumer-focused, skilled in translating market insights into actionable strategies, driving growth, and implementing process improvements across cross-functional teams.
Panoramica
9
9
years of professional experience
1
1
Certification
Esperienza lavorativa
Product Manager
HAIER EUROPE
Brugherio, MB
11.2018 - 12.2025
Defined and implemented multi-brand strategy for the cooking category in EMEA.
- Responsible for 3–5 year development plans (portfolio, pricing, promotion, go-to-market, VP/RTB).
- Develop product roadmaps aligned with company objectives and business priorities.
- Set and monitor KPIs to track product performance and drive continuous improvement.
- Analyzed market trends and performance for data-driven decisions, managed the product life cycle, coordinating with key internal stakeholders across departments.
- Coordinated cross-functional initiatives, monitored KPIs and dashboards, and implemented standardized processes and continuous improvement initiatives.
- Drive innovation initiatives for smart home technologies and IoT integration.
- Led a team of junior product managers.
Digital Marketing Specialist
Artedanza Srl - Management Roberto Bolle
Milano, MI
09.2016 - 09.2018
- Data analysis to monitor performance and adjust digital marketing strategies.
- Managed social media channels, direct email marketing, and the company’s e-commerce website.
- Supported event organization for Roberto Bolle and Friends / OnDance and TV programs such as Danza con Me.
Istruzione
Master’s Degree - Marketing Management
Università Cattolica del Sacro Cuore
MilanoBachelor’s Degree - Marketing, Corporate Communication and Global Markets
Università degli Studi Milano Bicocca
MilanoCompetenze
- Analytical thinking
- Competitive analysis
- Teamwork and leadership
- Problem Solving
- Time management
- Organization and accuracy
Siti web
Certificazioni
BEC (Business English Certificate)
LANGUAGE SKILLS
Italiano
Madrelingua
English
Avanzato
C1
French
Intermedio
B1
Spanish
Intermedio
B1
Cronologia
Product Manager
HAIER EUROPE
11.2018 - 12.2025
Digital Marketing Specialist
Artedanza Srl - Management Roberto Bolle
09.2016 - 09.2018
Bachelor’s Degree - Marketing, Corporate Communication and Global Markets
Università degli Studi Milano Bicocca
Master’s Degree - Marketing Management
Università Cattolica del Sacro Cuore