Roberta Giordano
Milano
Profilo professionale
Expert in strategic planning and business development, with excellent leadership and team management skills. Skilled in optimizing operations and improving efficiency through problem-solving and project management. Proficient in CRM and interpersonal communication.
Panoramica
21
21
anni di esperienza
Esperienza lavorativa
General Manager
Shelby Network SA
Lugano, Lugano (CH)
05.2023 - 12.2025
- Oversaw daily operations and ensured the achievement of strategic and financial objectives.
- Developed and implemented business strategies to drive growth and profitability.
- Managed budgeting, forecasting, and financial performance reporting.
- Led, motivated, and coordinated multidisciplinary teams to meet organizational goals.
- Built and maintained strong relationships with clients, partners, and key stakeholders.
- Optimized operational processes to improve efficiency and customer satisfaction.
- Supervised recruitment, training, and performance evaluation of staff.
- Ensured compliance with company policies, quality standards, and regulatory requirements.
- Analyzed market trends to identify business opportunities and risks.
- Reported directly to the board of directors and supported strategic decision-making.
Inventory Strategy &Retail Planning Senior Manager
Guess Europe Sagl
Bioggio, Lugano (CH)
06.2018 - 04.2023
- Collaborate with Merchandising and Finance Teams, across all product categories, regions and channels, to build Merchandising Plans to deliver Company Topline Sales.
- Plan the optimum store product mix sales and inventory identifying key geographical sales trends.
- Support volumes forecast for production across all product categories and channels.
- Monitoring phase of performances and stock levels at daily/weekly level, taking any necessary actions.
- Produce and maintain regular analysis and communication with the VP/Region/Country on stores performance and KPI’s to identify areas where sales can be maximized.
- Training and coaching all team members (Retail Planners, Admin Assistants).
Regional Merchandise Senior Planner
C&A Moda Italia Srl.
Milano, MI
06.2012 - 06.2018
- Responsible for Merchandise Financial Planning: Pre and In Season planning of Sales, Stock and related KPIs (Budget, Sales, Markdown, Margin, ST%, Stock turn, Stock Cover, etc).
- Plan the optimum store product mix sales and inventory identifying key geographical sales trends for Italian stores.
- Analysing the figures and define a plan to be shared with HQ Merchandise Planner & Allocators and Buyers.
- Define the amount of stock throughout the season at store/department level.
- Developing weekly action plans to maximize sales, margin and inventory turn.
- Implementing cross-functional projects to improve product availability throughout the whole season.
- Training and coaching junior team members (Assistant Planners).
Retail Manager
Carma S.r.l (subsidiary of Preca Brummel S.p.a), Maxi Brums label
Origgio, Varese
01.2010 - 05.2012
- Train, manage, and regularly evaluate staff performance.
- Manage all store operations and delegate responsibilities.
- Supervise employees, providing coaching and mentorship to optimize productivity and increase sales.
- Set and monitor store’s budget, making every effort to maximize efficiency and profits.
- Manage appropriate levels of stock and purchases while staying on budget.
- Plan and execute specials and promos, including year-end clearance sales.
- Analyse and predict sales, and sale trends to make informed decisions based on market/trends.
Area Manager
Preca Brummel Spa, Brums brand, corporate stores
Carnago, Varese
08.2004 - 12.2009
- Lead a team of store managers towards effective collaboration and attainment of goals.
- Train staffs on daily responsibilities, brand promotion and customer service activities.
- Evaluate performance using key metrics and address issues to improve it.
- Develop business plans for optimal use of resources and time.
- Responsible for developing product assortments based on market need.
- Develop marketing plans to achieve sales target and increase brand visibility within the assigned area.
- Assist upper management in decisions for expansion or acquisition.
- Planning and monitoring the distribution of Brums Brand stores for both corporate and franchising distribution channel countrywide.
Istruzione
Bachelor’s degree - Foreign Languages and Literatures, Spanish-American Literature
LIBERA UNIVERSITA’ DI LINGUE E COMUNICAZIONE (IULM)
Competenze
- Strategic Planning & Business Development
- Leadership & Team Management
- Operations & Performance Optimization
- Sales & Marketing Strategy
- Customer Relationship Management (CRM)
- Problem Solving & Decision Making
- Process Improvement & Efficiency
- Cross-functional Coordination
- Communication & Interpersonal Skills
- Project Management
Language skills
Italiano
Madrelingua
Inglese
Avanzato
C1
Spagnolo
Avanzato
C1
Francese
Avanzato
C1
Hobby e interessi
Areas of interest: mountain, fashion, music, Hobbies: trekking, climbing, reading, Availability to travel both in Italy and abroad
Disclaimer
I authorize the use of my personal data in accordance with law No. 675/96. At any given time I may wield my rights as per item 13 of law No. 675/96, and in particular consult or delete any data or simply oppose their handling and use. Roberta Giordano
Cronologia
General Manager
Shelby Network SA
05.2023 - 12.2025
Inventory Strategy &Retail Planning Senior Manager
Guess Europe Sagl
06.2018 - 04.2023
Regional Merchandise Senior Planner
C&A Moda Italia Srl.
06.2012 - 06.2018
Retail Manager
Carma S.r.l (subsidiary of Preca Brummel S.p.a), Maxi Brums label
01.2010 - 05.2012
Area Manager
Preca Brummel Spa, Brums brand, corporate stores
08.2004 - 12.2009
Bachelor’s degree - Foreign Languages and Literatures, Spanish-American Literature
LIBERA UNIVERSITA’ DI LINGUE E COMUNICAZIONE (IULM)