Roberto Castelli

Full responsibility for Palermo Owned Dealership Profit&Loss, Organization and commercial strategy:

• Results achieved: 120 €/Mio turnover, 80 resources, 6,2k cars sold o/w 2,4 retail, 25k hours

• Led Owned Dealership footprint optimization strategy in terms of Business Development and costs
• Responsible for Investments Board Validation and Execution coordinating tenders and local teams
• Launched two complete sites (sales and after sales) and merged organization with PSA Retail

Full responsibility for Rome Owned Dealership Profit&Loss, Organization and commercial strategy

• Results achieved(FY '22): 76 €/Mio turnover, 100+ resources, 3,5k cars sold, 13k hours

• Oversight Used Cars business in 10 markets with Owned Dealers presence (35 PoS,~36k units /year), with functional management of P&L
• Drove commercial and operational programmes (processes, volume targets, organization)

• Built a 360° dealer evaluation scorecard merging existing data coming from sales, CX, after sales, finance
• Responsibility of Buisness Management

• Coordination of 16 National Sales Companies (12 Europe, Middle East, 3 Africa) with regards to Fleet&Business strategy execution and Profit & Loss management

• Designed and led commercial policy (network quantitative and qualitative variable bonuses)
• Launched FCA first e-commerce in partnership with Amazon): 600 uts solda

• Led a network of 35 dealers with a team of 6 zone managers and 3 resources for sales and marketing programs
• Ensured FCA presence in Russia during severe 2015 through network restructuring

• Designed, led and communicated monthly sales programs for all Passenger Cars Brands
• Discounts, Variable bonuses and quality programmes budgeting & monitoring

• Responsibility for Poland and Greece passenger cars P&L and volume targets:
• Brought Poland and Greece to break even

• Launched the Used Car digital showroom for remarketing of FCA property stock