Profilo professionale
Panoramica
Esperienza lavorativa
Istruzione
Competenze
Certificazioni
Cronologia
Generic
Roberto Clementi

Roberto Clementi

Fermo,FM

Profilo professionale

Senior E-commerce Web Marketing Specialist | Expert in Fashion & Performance Marketing | Growth Hacker


  • Online Advertising Campaign Management: Ten years of experience with Google ADS, Meta ADS, YouTube, Criteo, Taboola, Yandex, TikTok, Spotify, Teads, Vidoomy, Invibes, Outbrain. Budget >1M/year.


  • Affiliations: Partnerships with Webgains, Rakuten, Stileo.


  • Email Marketing: Use of Brevo and Mailchimp. Targeted email marketing strategies to engage, retain, and drive conversions.


  • Advanced SEO: Semrush, Webceo, SEranking. Optimization to increase visibility and organic traffic.


  • Analysis and Reporting: Preparation of quantitative and qualitative reports in Excel, PowerPoint, Google Data Studio, Shopify, Magento.


Panoramica

16
16
years of professional experience
1
1
Certification

Esperienza lavorativa

DIGITAL MARKETING SPECIALIST

CLEMENTONI
Recanati, MC
01.2025 - ad oggi

Activities Performed:

Management of 360° digital marketing, e‑commerce, and marketplace channels, including Amazon Ads

SENIOR WEB MARKETING SPECIALIST

PIL COMMUNICATION
CIVITANOVA MARCHE , MC
10.2019 - 10.2024


Activities Performed:

- E-commerce strategy & ADV management

- Budget Management for ADV > 1M Euros

- Advanced management of Google ADS, Meta ADS campaigns

- Yandex, Adroll, Criteo, Taboola, TikTok, Spotify, Teads, Outbrain

- Advanced SEO

- Affiliation: Webgains, Rakuten

- GA4, Tag Manager

- Direct Email Marketing: automation, creation, and sending of DEM

- Reporting: Excel, PowerPoint, Google Data Studio, Supermetrics


Planning and management of web marketing activities to achieve objectives in terms of revenue, customer acquisition, and brand awareness.


Best Case: Premiata.it | E-commerce Revenue in 5 years: +525%


Main clients I have worked with:

  • CASIO
  • CASIO G-SHOCK
  • CASIO Calcolatrici
  • CASIO Vintage
  • CASIO Strumenti musicali
  • Guess
  • Espadrilles
  • Premiata
  • Pompea
  • La Carrie
  • Janet & Janet
  • Emanuélle Vee
  • Fessura
  • Frau
  • Lerob Shop
  • Ibis Gioielli
  • Italian Converter


DIGITAL ADVERTISING MANAGER

VRIENTS.COM luxury streetwear
Civitanova Marche , Mc
01.2017 - 10.2019


Activities Performed:

- Management of Google ADS, Meta ADS, Criteo, Taboola

- E-commerce strategy

- Budget management for ADV and media plan

- Advanced campaign management

- Affiliation: Webgains, Rakuten

- Email marketing (Mailchimp)

- Advanced SEO

- Report KPI Analytics, Magento, company ERP

- Monitoring stock to ensure that advertising investments align with the available inventory of individual brands


ADVERTISING SPECIALIST

TSW
Treviso, TV
01.2015 - 02.2016


Activities Performed:

- Google ADS, Meta ADS, Yandex, Bing campaigns

- Competitive context analysis

- Budgeting and strategy

- Keywords analysis

- Advanced reporting

- Independent client management


Main clients I have worked with:

  • Unicredit
  • Costa Crociere (BE, NL)
  • Colmar
  • Colmar Originals
  • The Bridge
  • Johnson & Johnson
  • Listerine
  • Be-total
  • Imodium
  • Imoflora
  • Inscetiafiedes (stem cell preservation)
  • Terme di Saturnia
  • Baia Holiday Vacanze
  • Country Holidays Hotels and Resorts

One-year break Music Composer/European Tour

CONNECT | Electronic Music Agency
01.2014 - 12.2015

Creation and Performance of Electronic Music: I composed and performed original electronic music during a European tour, playing in various clubs, festivals, and events across different European cities.

WEB MARKETING SPECIALIST

DROP SRL
CIVITANOVA MARCHE, Mc
06.2011 - 01.2014


Activities Performed:


- E-commerce Marketing

- Project Management

- Strategy

- Planning, SEO / SEM / SEP (Google, Yandex)

- Online Fashion Retail

- Lead Generation

- Affiliation

- Newsletter Planning & support for ideas, graphic, and copy

- Outsourcing management for specific worldwide marketing services

- Media Planning & Consultancy


Main clients I have worked with:

  • Santoni
  • Cesare Paciotti
  • Loriblu
  • Fabi
  • Orciani
  • Merrell
  • Kickers
  • Sebago
  • Northwave
  • Cromia
  • Bluserena Hotels


WEB STRATEGIST

CANENERO ADVERTISING
OSIMO, AN
10.2009 - 06.2011


Activities Performed:

- Web Strategist & Planning

- Web Public Relations

- Social Media Marketing

- Creation and management of Corporate Blog, Web Content Manager

- Planning and management of Google Ads campaigns

- Web reputation management

- Creation of multimedia content for Social Networks

- Support to the account with analysis and client presentations


Main clients I have worked with:

  • Riviera del Conero
  • Trident Racing (Scuderia del Management di Jovanotti)
  • Grottini Retail Environment
  • Casalfarneto Vini
  • E-Capital business plan competition


ACCOUNT EXECUTIVE

100Gradi Comunicazione
Civitanova , Mc
02.2009 - 09.2009


Activities Performed:

- New business development, Digital PR

- Creation of WordPress websites

- PowerPoint presentations





Istruzione

Master's Degree in Economics and Advertising -

University of Macerata
07-2008

English Course, B2 Upper-Intermediate Level -

Oxford House College
London
01-2008

Bachelor's Degree in Communication Studies -

University of Macerata
2005

English for Business Success Course -

Oxford House College
London
01-2005

Diploma Accounting -

Accounting
2001

Competenze

  • E-commerce strategist

  • Google Ads specialist

  • SEO specialist

  • GA4 (advanced)

  • Affiliation networks

  • Email marketing

Certificazioni


  • Google Ads Search Certification
  • Google Ads Shopping IA Certification
  • Google Ads for Display Network Certification
  • Google Ads YouTube Video Certification
  • Google Ads Measurement Certification


Other Courses:

  • Online Copywriting Course, www.scrittura.org (2009)
  • Adecco Advertising Graphics Course, Photoshop, Illustrator, Express - Ced Servizi Macerata (2007)
  • Adecco Advertising Accounting Course - Ced Servizi Macerata (2007)
  • Notable Conferences: Adworldexperience, Iab, Netcomm, Richmond
  • Sound Technician Course (2015)
  • Lifeguard Certification


Cronologia

DIGITAL MARKETING SPECIALIST

CLEMENTONI
01.2025 - ad oggi

SENIOR WEB MARKETING SPECIALIST

PIL COMMUNICATION
10.2019 - 10.2024

DIGITAL ADVERTISING MANAGER

VRIENTS.COM luxury streetwear
01.2017 - 10.2019

ADVERTISING SPECIALIST

TSW
01.2015 - 02.2016

One-year break Music Composer/European Tour

CONNECT | Electronic Music Agency
01.2014 - 12.2015

WEB MARKETING SPECIALIST

DROP SRL
06.2011 - 01.2014

WEB STRATEGIST

CANENERO ADVERTISING
10.2009 - 06.2011

ACCOUNT EXECUTIVE

100Gradi Comunicazione
02.2009 - 09.2009

Master's Degree in Economics and Advertising -

University of Macerata

English Course, B2 Upper-Intermediate Level -

Oxford House College

Bachelor's Degree in Communication Studies -

University of Macerata

English for Business Success Course -

Oxford House College

Diploma Accounting -

Accounting
Roberto Clementi