Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Rossella Mele

Roma

Summary

Storyteller with experience writing for radio, television, magazines and narrative, now working on digital media content, focused on social media, digital storytelling through blogs, websites, and multimedia tools. Currently, the Head of Social Media and Content at Save the Children Italia.

Overview

17
17
years of professional experience

Work History

Head of Social Media and Content Unit

Save the Children Italia
03.2018 - Current
  • Increasing online brand awareness by defining the editorial and promotional strategy for social media, blog and the official website, while coordinating social listening and online conversations to monitor brand reputation.
  • Supporting campaign activities on social media to promote awareness and supporter engagement.
  • Boosted audience engagement with the creation of relevant and timely content across various platforms.
  • Coordinating a team of four and mentoring junior staff members in best practices for creating engaging content tailored to specific platform algorithms and audience preferences.
  • Analyzed key metrics on a regular basis, using insights to continually refine and adapt strategies for better results.
  • Devised data-driven approaches for optimizing content performance, improving overall reach on key platforms.

Senior Digital Media Content Officer

Save the Children Italia
04.2015 - 02.2018
  • Digital content strategy
  • Production of digital content for the website, blog, and all institutional channels.
  • Improving the digital content media plan for campaigns, programs, and fundraising activities.
  • SEO

Digital Media Officer

Save the Children Italia
09.2012 - 03.2015
  • Restyling Save the Children website
  • Planning the blog launch
  • Manage the editorial plan for the blog
  • Update blog and website

Community and Content Manager

TheBlogTV S.p.A.
10.2007 - 08.2012
  • Coordinating a team of three people, focusing on web content, social media content, and video editing.
  • Analyzing and monitoring audiences and competitors.
  • Managing creative contests and web series for clients.
  • Proposing and analyzing features and tools for website implementation.
  • Managing relationships with external partners.
  • Producing multimedia content.
  • Developing social media strategies and editorial planning.
  • Benchmarking, analysis, and planning for the startup of TheBlogTV in Spain.
  • Social networking for the creation of an international network

Education

Training Course -

Vis Volontariato Per Lo Sviluppo
Online
01.2012

Laurea Magistrale - Hispanic And Latin American Languages

Università Degli Studi Di Roma La Sapienza
Roma
02.2004

Skills

  • Visual storytelling
  • Social Media Strategy
  • Content Creation
  • Strategic Planning
  • Seo
  • Content Strategy
  • Analytics and Reporting
  • Paid Social Advertising
  • Content and digital asset management
  • Platform Expertise
  • Content Curation
  • Influencer Marketing

Languages

English
Upper intermediate (B2)
Spanish
Advanced (C1)

Timeline

Head of Social Media and Content Unit

Save the Children Italia
03.2018 - Current

Senior Digital Media Content Officer

Save the Children Italia
04.2015 - 02.2018

Digital Media Officer

Save the Children Italia
09.2012 - 03.2015

Community and Content Manager

TheBlogTV S.p.A.
10.2007 - 08.2012

Training Course -

Vis Volontariato Per Lo Sviluppo

Laurea Magistrale - Hispanic And Latin American Languages

Università Degli Studi Di Roma La Sapienza

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Rossella Mele