Summary
Overview
Work History
Education
Skills
Timeline
Generic
Laura Rossetto

Laura Rossetto

Global Chronos Champion - Communication Specialist
Rome

Summary

Driven by curiosity, creativity, and clarity, I bring years of experience guiding projects, people, and ideas, always with a hands-on mindset and a passion for making things work.

Overview

41
41
years of professional experience
2
2
Languages

Work History

Global Chronos Champion & Project Portfolio Support

Ericsson
01.2020 - Current
  • Ensure timely and accurate updates of financial plans within Global Chronos.
  • Act as primary support for Project Managers in daily operations and tool usage.
  • Present new Global Chronos features and manage support tickets through My Support.
  • Support IPM Targets collection and adherence to XLPM methodology.
  • Maintain and update the Project Portfolio in the GEO database within deadlines.
  • Generate ad hoc reports for data visibility and alignment with reporting standards.
  • Portfolio Quality Monitoring:
  • Maintain monthly Quality Index ≥ 95%, avoiding false alarms regarding baseline deviations.
  • Track KPIs including SDP3 vs EAC at the CSS CU SEME level.
  • Anti-Bribery & Corruption Compliance:
  • Monitor compliance KPIs to ensure zero false alarms in MELA CSS Project Portfolio Meetings.
  • Control cost, revenue, billing, and project closure KPIs, ensuring strict adherence to standards.
  • Communication & Stakeholder Support:
  • Design visual materials and templates aligned with corporate branding for internal initiatives.
  • Support communication strategies and prepare presentations and official materials for internal and external use.
  • Assist university partnerships by creating consistent branded academic materials.
  • Voice Improvement Plan:
  • Promote Global Chronos governance and adoption, driving continuous process improvement.
  • Ensure proper tool usage and strong methodology adherence across teams.
  • Managed time efficiently in order to complete all tasks within deadlines.
  • Demonstrated respect, friendliness and willingness to help wherever needed.
  • Organized and detail-oriented with a strong work ethic.
  • Resolved problems, improved operations and provided exceptional service.
  • Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
  • Self-motivated, with a strong sense of personal responsibility.
  • Skilled at working independently and collaboratively in a team environment.

Marketing Communications Manager

Ericsson (formerly Pride IT Services)
01.2012 - 01.2020
  • Led communication strategy execution for Ericsson-Pride organizational unit (1,500+ employees).
  • Brand Consistency Team representative, ensuring consistent brand identity aligned with corporate values.
  • Developed communication strategies for the South Central Mediterranean Hub (Italy, Israel, Libya).
  • Senior Creative Designer responsible for client-centric visual concepts, web interfaces, and creative materials.
  • Applied User Experience principles to analyze user behavior and improve cross-channel interactions.
  • Directed office branding for the new Ericsson site in Genova Erzelli technology hub.
  • Managed major events including Forum PA, Genova Smart City, Family Day, and Ericsson sponsorships.
  • Developed comprehensive marketing strategies that drove lead generation and boosted sales performance.
  • Revitalized employee communications to better convey important information and boost morale.
  • Identified and capitalized on unmet market needs by performing in-depth customer and market research.

Internal Communications Specialist

Ericsson
01.2010 - 01.2012
  • Developed and implemented detailed internal communication plans for Italy.
  • Supported the acquisition and integration of Pride into Ericsson.

Internal Communications Specialist

Ericsson
01.2007 - 01.2009
  • Executed internal communication strategies supporting organizational change processes.
  • Assisted management during significant internal transitions.

Senior Creative Designer

01.1999 - 01.2001
  • Directed art and design projects for websites and brand identities, including: pride.it, itim.it, diners.it, vespa.it, vespavintageparts.com, eunosia.it, farmacampania.com.

Creative Designer

01.1995 - 01.1999
  • Developed graphic interfaces and multimedia packages for Artificial Intelligence and IT labs.

Freelance Creative Designer

01.1985 - 01.1995
  • Collaborated with major Italian creative agencies on rebranding and restyling projects.
  • Co-managed a graphic design studio overseeing full creative processes for client projects.

Education

Master - Communication

University of Siena
Siena
01.1998

Master - Art Direction

Istituto Europeo Di Design
Rome
01.1992

High School Diploma -

Business Expert And Foreign Language Correspondent
Rome
07.1987

Skills

  • Project Portfolio Support & Management

  • Internal & External Communication Strategy

  • Creative & Visual Design

  • User Experience (UX) Principles

  • Event Planning & Management

  • XLPM Methodology

  • Software: Adobe Creative Suite, MS Office, SharePoint, Power BI, Global Chronos, GEO Database

Microsoft office

Problem-solving

Team management

Flexible and adaptable

Multitasking

Dependable and responsible

Calm under pressure

Excellent communication

Timeline

Global Chronos Champion & Project Portfolio Support

Ericsson
01.2020 - Current

Marketing Communications Manager

Ericsson (formerly Pride IT Services)
01.2012 - 01.2020

Internal Communications Specialist

Ericsson
01.2010 - 01.2012

Internal Communications Specialist

Ericsson
01.2007 - 01.2009

Senior Creative Designer

01.1999 - 01.2001

Creative Designer

01.1995 - 01.1999

Freelance Creative Designer

01.1985 - 01.1995

Master - Communication

University of Siena

Master - Art Direction

Istituto Europeo Di Design

High School Diploma -

Business Expert And Foreign Language Correspondent

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Laura RossettoGlobal Chronos Champion - Communication Specialist