Sabina Deniso

• Collection Merchandising;
• Coordinate cross-functions to oversee the development, implementation and execution of marketing initiatives and activities in line with the Brand's image, mission and vision;
• Develop the Brand strategy leveraging on the entire Marketing Mix (short and long-term vision);
• Plan and deliver a comprehensive marketing calendar that is globally consistent every season;
• Communicate with Regional markets to support local activities in line with Brand strategy;
• Manage the relationships with the Master Brand;
• Manage the global Marketing Budget;
• Prepare sales and marketing data analysis and reports to be presented to top management;
• People Management

After the acquisition of the Eyewear category by Kering Eyewear, I personally worked on the development and launch of the brand strategy for Chloé Eyewear at an international level leveraging the entire Marketing Mix:

• Product: competition analysis, brand architecture definition, new collections launch, collections performance per product theme/segment/gender at a global and local level monitoring, best sellers analysis and assortments composition and evaluation;
• Price: global pricing strategies in the wholesale channels, collections price definition, collection analysis by price tier;
• Distribution: distribution strategy in wholesale channels; Trade & product sell-in supporting tools development; product in-store presence supporting tools definition and development; exclusive collections and avant-premieres definition & management both offline and online; sell-in analysis; incentives & training activities to push product sell-in & sell-out management;
• Communication: media plan strategies and priorities countries definition with focus on new social media; trade events, international PR events and visibility activities planning and organization.

Moreover:

• Marketing budget;
• Collaboration with visual merchandising, Trade Marketing and PR departments;
• Communication with regional markets to support the local activities.

Support the Brand Manager in the development of the brand strategies of Cartier, Boucheron and Pomellato Eyewear at an international level leveraging the entire Marketing Mix.

Support the Brand Manager in the development of the brand strategy for Stella McCartney Eyewear at an international level leveraging the entire Marketing Mix.

Man Sneakers & Shoes:

• Product and materials research;
• Communicate and coordinate suppliers;
• Collaboration with Designers department;
• Complete data entry analysis;
• Buying and expediting;
• Aiding with forecast and spending analysis;
• Project management;
• Analyzed and managed inventory levels to maximize order fill rates and inventory turns.

• Advice in communication strategies;
• Crisis management;
• Corporate media relations;
• Public relations;
• Internal communication;
• Management and organization events;
• Press coverage analysis.