Sabina Sozzani
Mornico Losana (PV)
Summary
Product Marketing Manager and Trainer with 15+ years of experience in the industry, developing and executing go-to-market plans for products and services. Consistently delivers messaging highlighting differentiated value propositions in sales collateral, conducts knowledge transfer and training and contributes core messaging for fulfillment of marketing tactics.
Overview
19
19
years of professional experience
Work History
Global Product Marketing Manager
CooperSurgical
2024.01 - Current
- Defined and created the long term vision and strategy for the OBGYN portfolios realizing business objectives, goals, and priorities in alignment with corporate goals
- Maintain extensive understanding of relevant market trends, clinical papers, regulatory environment and healthcare economics
- Management of the medical devices’ portfolio within EMEA
- Development and leadership of a regional marketing strategy
- Define and implement new product launches.
- Supporting the expansion and growth of key markets within EMEA
- Ongoing engagement and contribution to the longer-term strategy for the assigned products
- Customer and market insights
- Day to day analysis of the health of the business and recommendations on where and how to optimize performance.
- Pilot KOL’s network within EMEA
- Regional budget management for exhibitions and tradeshows
- Regulatory compliance.
Global Product Manager
Cook Medical
2023.05 - 2023.12
- Developed and formulated the overarching vision and strategic direction for the OBGYN portfolios, achieving business objectives, goals, and priorities congruent with corporate aims.
- Crafted and established the comprehensive vision and strategic roadmap for the OBGYN portfolios, ensuring alignment with corporate objectives and effectively achieving business goals, objectives, and priorities.
- Formulated product strategy and placement initiatives
- Led efforts in new product development
- Conducted global market analysis to inform strategic decisions
- Orchestrated product launches in the global market
- Managed product lifecycle from inception to retirement
- Fostered cross-functional collaboration among teams
- Conducted competitive analysis to identify market positioning
- Managed customer relationships to enhance satisfaction and loyalty
- Developed pricing strategies to optimize profitability
- Ensured regulatory compliance throughout product lifecycle
Field Support Manager / Trainer
Cook Medical
2015.01 - 2023.04
- Conducted comprehensive training programs to educate teams on product features, anatomy, and relevant pathologies.
- Developed training materials including presentations, manuals, and hands-on exercises.
- Provided coaching and training to sales teams through various mediums including classroom sessions, field visits, and webinars (Webex).
- Offered guidance on sales techniques, product knowledge, and customer engagement strategies
- Implemented "Train the Trainer" initiatives to empower internal trainers to effectively deliver training programs.
- Equipped trainers with the necessary skills and resources to cascade knowledge throughout the organization.
- Defined target markets and developed tailored strategies for the OBGYN segment within the EMEA region.
- Conducted market analysis to identify growth opportunities and competitive landscapes.
- Provided on-site technical, clinical, and commercial support to sales teams during customer interactions.
- Addressed customer inquiries, demonstrated product features, and resolved technical issues.
- Conducted performance evaluations of direct sales personnel to assess individual performance and identify areas for improvement.
- Provided feedback and coaching to enhance sales effectiveness
- Delivered clinical and technical presentations during workshops, round table discussions, and symposia.
- Provided expert support and insights to attendees, fostering thought leadership and industry recognition.
International Sales Trainer
KCI Medical
2014.01 - 2015.01
- Facilitated team-building exercises that fostered collaboration and communication among department members.
- Developed job-specific competencies and performance standards.
- Mentored new hires, resulting in stronger staff development and increased productivity.
- Develop and conduct training programs for both national and international teams to ensure consistency in product knowledge and sales techniques.
- Design comprehensive training modules covering both clinical and commercial aspects of product usage and sales strategies.
- Provide ongoing training and support to internal sales teams to enhance their product knowledge and sales skills.
- Collaborate with cross-functional teams to define and implement strategic initiatives aimed at achieving business objectives and market expansion.
- Conduct field shadowing sessions to provide hands-on support and guidance to sales representatives in real-world selling scenarios.
- Evaluate the performance of sales personnel through regular assessments and feedback sessions to identify strengths and areas for improvement.
- Provide on-site assistance and support in operating rooms to ensure seamless integration and utilization of our products during surgical procedures.
- Lead product launch initiatives, including coordinating marketing efforts, training sales teams, and organizing launch events to drive successful market entry.
- Collaborate with the Sales Director to streamline processes and ensure alignment between sales and product management strategies.
- Define and refine sales procedures to improve efficiency and effectiveness in sales operations and customer interactions.
- Analyze sales data and statistics to identify trends, opportunities, and areas for improvement, informing strategic decision-making and resource allocation.
O.R. Clinical Specialist
CooperSurgical
2011.03 - 2013.12
- Identify potential dealers and partners to expand the company's distribution network and market reach.
- Establish and manage a robust dealer network, ensuring optimal coverage and representation across targeted regions.
- Collaborate with dealers to define and implement effective sales and marketing strategies aligned with company objectives.
- Develop and deliver national training programs to educate dealers and their sales teams on product features, sales techniques, and market strategies.
- Provide comprehensive training covering both clinical and commercial aspects of product usage and sales strategies to dealers and their teams.
- Coordinate and conduct clinical training sessions for international dealers and partners to ensure consistent understanding and application of product knowledge
- Cultivate and manage relationships with Key Opinion Leaders (KOLs) to garner support, gather insights, and drive advocacy for company products.
- Conduct field shadowing sessions with dealers and their sales representatives to provide guidance and support in real-world selling environments.
- Offer on-site assistance and support in operating rooms to ensure proper utilization and optimal performance of company products during surgical procedures.
- Develop and manage budgets for dealer-related activities and initiatives, while also forecasting sales and market trends to inform strategic decision-making.
- Plan and execute marketing activities such as events, promotional campaigns, and product launches to enhance brand awareness and drive demand for company products within dealer networks and target markets.
Sales Promoter
AB Medica SpA
2005.03 - 2011.02
- Researched and identified new business opportunities.
- Develop and execute promotional strategies to increase product visibility and drive sales growth across targeted markets.
- Collaborate with marketing teams to create compelling promotional materials and campaigns.
- Cultivate and maintain relationships with Key Opinion Leaders in the medical field to gain advocacy and support for company products.
- Engage KOLs in product development discussions and gather valuable feedback to inform future innovations.
- Provide on-site assistance and support in operating rooms to ensure seamless integration and optimal use of company products during surgical procedures.
- Collaborate with surgical teams to troubleshoot issues and address any concerns related to product performance.
- Utilize market data and trends to forecast sales projections and identify opportunities for growth.
- Generate detailed reports on sales performance, market trends, and competitor analysis to inform strategic decision-making.
- Develop and deliver comprehensive clinical training programs for healthcare professionals on the proper usage and application of company products.
- Utilize hands-on demonstrations and case studies to enhance learning and ensure proficiency among trainees.
Education
Bachelor of Science - Business Management
Global Purdue University
West Lafayette, IN11.2025
Skills
- Competitive Analysis
- Product positioning
- Product Promotion
- Market intelligence
- Training and Onboarding
- Market Analysis
- Strategic Planning
- Research and Development
- Value Propositions
- Relationship Building
Accomplishments
- 2019: Received “Explorer of the year” award for having studied, developped, and implemented a tailored selling pathway aimed at significantly boosting sales within the region.
Languages
English
Advanced (C1)
Spanish
Intermediate (B1)
French
Elementary (A2)
Timeline
Global Product Marketing Manager
CooperSurgical
2024.01 - Current
Global Product Manager
Cook Medical
2023.05 - 2023.12
Field Support Manager / Trainer
Cook Medical
2015.01 - 2023.04
International Sales Trainer
KCI Medical
2014.01 - 2015.01
O.R. Clinical Specialist
CooperSurgical
2011.03 - 2013.12
Sales Promoter
AB Medica SpA
2005.03 - 2011.02
Bachelor of Science - Business Management
Global Purdue University
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