Sanelya Abilova
Rome
Summary
Curious and creative marketing specialist with 3+ years of experience in social media and digital strategy. I’ve worked on driving brand engagement through campaigns, market research, and content creation. Known for being adaptable, ambitious, and skilled at building connections, I focus on creating meaningful relationships between brands and their audiences.
LinkedIn: http://linkedin.com/in/sanelyaabilova
Overview
5
5
years of professional experience
1
1
Certification
Work History
Marketing Specialist
Freelance Marketing Specialist
Dubai, Kazakhstan
09.2022 - 07.2024
- Ad Campaigns: Launching and managing Facebook and Instagram ads, driving a 20% increase in conversions
- Digital Strategy: Developing strategies to enhance visibility and conversions across digital platforms
- Social Media: Optimizing profiles to increase engagement and brand awareness
- Market Research: Conducting analysis to optimize ad targeting and messaging
- Web Development: Creating user-friendly websites and e-commerce stores
Producer and Personal Assistant
LF Studio
Rome, Italy
05.2022 - 06.2022
- Project Management: Led projects from start to finish, ensuring timely and efficient delivery
- Team Coordination: Coordinated with internal teams and external partners for seamless execution
- Brand Collaboration: Collaborated with brands like YOOX, DIESEL, and Fossil to ensure successful outcomes
Business Analyst and Marketing Specialist
Hair Energy Drink
Rome, Italy
02.2021 - 09.2021
- Market Research & Analysis: Studied target audiences, industry trends, and competition to inform strategy
- Strategic Marketing & Sales: Developed positioning, product roadmap, CRM integration, and sales tools
- Brand Identity: Designed company logo and packaging to strengthen brand recognition
- Digital Presence: Built and launched a website and landing page for enhanced visibility
- SEO & Content Optimization: Created SEO-driven content to improve search rankings
- Copywriting & Engagement: Crafted compelling copy to build customer trust and loyalty
Consultant/Project Manager
Amaris @ Merck & Co.
Rome, Italy
05.2020 - 12.2020
- Website Redesign: Contributed to WordPress site development, increasing conversions and sales
- Content Migration & UX/UI Optimization: Enhanced navigation and user interface for improved user experience
- SEO Strategy: Published 1000+ SEO-optimized posts, improving search rankings and visibility
- Web Customization: Edited graphics and created a user manual for WordPress clients
- UI/UX Testing & Optimization: Identified and resolved UI/UX issues to ensure seamless performance
Marketing Assistant
John Cabot University
Rome, Italy
01.2019 - 05.2019
- Enhanced social media performance using data analytics and managed targeted outreach
- Optimized digital presence through audits, SEO, and content improvements
- Increased brand awareness with giveaways and multilingual content
- Managed Facebook, Instagram, and ads to drive engagement
- Developed strategies that boosted American military student applications by 15%
Education
Master's - International Management: Luxury Management
Luiss Business School
RomeBachelor of Arts - Major in Marketing, Minor in Entrepreneurship
John Cabot University
Rome05.2020
Skills
- Microsoft Office
- Social Media Management
- SEO & SEM
- Adobe Photoshop
- Adobe InDesign
- Content Creation
- Digital Marketing
- Google Analytics
- Website Design
- Facebook Advertising
- HTML/CSS
- Luxury Brand Strategy
- Brand Management
- Customer Relationship Management
- Python (basic)
- Shopify, Wix, Wordpress
Languages
Russian
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Italian
Advanced (C1)
French
Intermediate (B1)
Certification
- Coding for Data Analytics
- The Complete Cryptocurrency Investment Course
- The Complete Foundation Trading Stock
- Facebook Blueprint
- Google Analytics for beginners
Timeline
Marketing Specialist
Freelance Marketing Specialist
09.2022 - 07.2024
Producer and Personal Assistant
LF Studio
05.2022 - 06.2022
Business Analyst and Marketing Specialist
Hair Energy Drink
02.2021 - 09.2021
Consultant/Project Manager
Amaris @ Merck & Co.
05.2020 - 12.2020
Marketing Assistant
John Cabot University
01.2019 - 05.2019
Master's - International Management: Luxury Management
Luiss Business School
Bachelor of Arts - Major in Marketing, Minor in Entrepreneurship
John Cabot University