Santa Liepina

• Support sourcing initiatives across Professional Services category, contributing to procurement activities covering €60M+ annual addressable spend within the Generali Group Italy.

• Lead 5+ sourcing projects since joining, supporting RFx preparation, supplier evaluation, and negotiation activities.

• Contributing to sourcing initiatives to generate cost reduction opportunities through competitive tendering, supplier benchmarking, demand analysis and tail spend optimization.

• Partner with cross-functional stakeholders (Finance, Legal, HR, Operations) to gather business requirements and ensure alignment throughout sourcing processes.

• Support supplier negotiations and contract discussions while ensuring compliance with procurement policies and governance standards.

• Track procurement KPIs including savings pipeline, sourcing cycle time, and supplier performance metrics, contributing to reporting for senior stakeholders.

• Developed and managed digital strategies (SEO, SEM, social media, email marketing).
• Ran Google Ads and Meta Ads campaigns focused on performance and KPI optimization.
• Performed data analysis with Google Analytics and reporting tools to improve campaign effectiveness.
• Managed marketing budget and optimized ROI.
• Collaborated with internal teams and agencies for integrated initiatives.
• Oversaw lead generation and marketing automation activities (HubSpot, Mailchimp).
• Monitored digital trends and adopted innovative solutions.

• Managed and negotiated contracts with financial service providers (Lemonway, Circlewise, etc.)
• Coordinated the platform launch, securing over €1M in investments in the first six months
• Conducted market and competitor analyses in the fintech sector, identifying trends and investor preferences
• Redesigned engagement strategies (resulting in a 23% increase in positive sentiment)
• Produced regular reports (monthly/quarterly) for transparency and regulatory compliance
• Worked with the IT department to improve the user experience on the platform
• Acted as company representative at FinFellas Riga 2023, researching and developing new strategic partnerships

• Guided the team during a global corporate transformation, ensuring effective transition to new processes and operational efficiency.
• Guided the team during a global corporate transformation, ensuring effective transition to new processes and operational efficiency.
• Managed the integration of Canadian and Mexican buyers into the GBS center in Riga, ensuring continuity and resource optimization.
• Recruited and trained key talents.
• Handled onboarding and development processes.
• Defined and monitored KPIs to ensure alignment with company objectives.
• Procured mid-value goods and services (up to $500K), overseeing the execution of Request for Proposals (RFPs), conducting negotiations, and reviewing and finalizing contracts for Professional Services and Information Technology categories, ensuring compliance with organizational policies and standards.
• Played a key role in the management of the Tail Spend project for Maintenance Repair Operations, Packaging, and Information Technology categories across North America, contributing to the integration of an Intelligent Sourcing platform that achieved a 10% cost savings, enabled sourcing automation, and facilitated supplier rationalization by reducing fragmented, lower-value spend.
• Led an audit of the Inkjet business as a third-party service provider, assessing and optimizing purchasing processes and procedures to ensure compliance, operational efficiency, and best practices.
• Consistently adhered to quality, compliance, and service standards, supporting the achievement of operational goals and ensuring alignment with organizational objectives.

• Managed procurement for Cabot's Ravenna plants for the production, processing, and chemical purification of carbon black.
• Analyzed stakeholder needs, conducted market research, negotiated and defined contract specifications (price, terms, delivery).
• Proactively resolved commercial discrepancies and maintained an updated supplier database.
• Coordinated a pilot project for On-Time Delivery of packaging materials (improved delivery performance, reduced inventory, increased operational efficiency in line with supply chain goals).

• Handled the full customer order process (from receipt to delivery).
• Communicated daily with sales managers, planners, and shippers to ensure smooth operations.
• Monitored customer behavior to identify trends and define operational priorities.
• Collaborated cross-functionally to quickly resolve issues.

• Processed supplier invoices in Italy and the UK
• Supervised and reviewed payment flows, supporting internal controls and regulatory compliance
• Managed critical reporting for transporters in the EMEA region in line with financial and operational goals
• Conducted periodic self-assessments within the team to identify areas for improvement and ensure adherence to procedures