Sarah Buono
Milan
Summary
Successful Copywriter with 5 years of experience in strategic communication and client service approach. Crafting persuasive B2B, B2C, and UX copy that reflects luxury industry trends and exceeds client experiences. Elevating texts through a creative and data-oriented approach, ensuring clarity, informativeness, and alignment with current trends. Developing compelling internal and external content across digital marketing platforms and CRM systems, effectively improving employee branding, attracting customers, and driving brand awareness.
Overview
5
5
years of professional experience
Work History
Copywriter
MIGHTY MONDAY
12.2022 - Current
- Writing marketing copy and content for websites, ads, PR, and email campaigns
- Providing editorial guidance to deliver premium content in English and Danish for 5+ clients
- Customizing brand messages to reach target audience interest and drive engagement
- Developing unique TOVs that align perfectly with clients' brand identities
- Collaborating with web developers to enhance UX, ensuring content is clear, informative, and seamlessly integrated with website's navigation and design
- Proofreading and editing final copy for accuracy and correct grammar
Freelance Creative Writer
CIRKO MAGAZINE
11.2022 - 06.2023
- Producing online lifestyle articles for Cirkomagazine.dk
- Interviewing subject matter experts to generate user-centered content and researching topics future article
- Writing and editing newsletters and texts for social media
PR Coordinator
NOISE PR
08.2020 - 07.2022
- Raising brand awareness through consistent marketing efforts and product campaign launches
- Collaborating with media to encourage product coverage and promote brand mission for 10+ international clients in the luxury industry
- Overseeing and coordinating communication materials such as strategic messages, position statements, daily press releases, and other corporate communications to elevate client experiences
- Writing press materials, organizational publications, and marketing newsletters, targeting media representatives
Editorial Assistant
BONNIER PUBLICATIONS A/S
08.2019 - 08.2020
- Writing persuasive lifestyle-related texts and researching on relevant topics for future print issues
- Overseeing showroom in alignment with seasonal demands
- Coordinating photoshoots alongside Fashion Directors
- Requesting looks, styles, and samples from international and Danish brands
Education
Bachelor of Design & Business - Sustainable Fashion
COPENHAGEN SCHOOL OF DESIGN AND TECHNOLOGY
Copenhagen02.2019
Skills
- Adobe Creative Cloud
- Microsoft Office 365
- Figma
- HubSpot
- iContact
- Email Marketing
- Customer Service
- Creative Storytelling
- Marketing Communications
- Customer Service
- Creative Storytelling
- Marketing Communications
Timeline
Copywriter
MIGHTY MONDAY
12.2022 - Current
Freelance Creative Writer
CIRKO MAGAZINE
11.2022 - 06.2023
PR Coordinator
NOISE PR
08.2020 - 07.2022
Editorial Assistant
BONNIER PUBLICATIONS A/S
08.2019 - 08.2020
Bachelor of Design & Business - Sustainable Fashion
COPENHAGEN SCHOOL OF DESIGN AND TECHNOLOGY
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