Sarah Freeman

In my role as a Senior Product Designer, I have consistently driven innovation and user-centered design across multiple platforms, specializing in e-commerce and retail solutions for the airline industry. My experience encompasses a wide range of responsibilities, allowing me to contribute significantly to both product development and team dynamics.

• User Research and Testing: I led the design, execution, and analysis of user research initiatives and testing methodologies for a comprehensive e-commerce webshop and CMS system platform. By employing various research techniques, including user interviews and usability testing, I gathered valuable insights that informed design decisions and enhanced the overall user experience, resulting in increased user engagement and satisfaction.
• Flagship Software Redesign: I was instrumental in the research and redesign of our flagship software, which is responsible for the entire end-to-end platform supporting airlines' onboard retail programs. This project involved a deep dive into logistics, reconciliation, and payment solutions, where I collaborated closely with stakeholders to define user needs and pain points. My redesign efforts not only improved usability but also streamlined operations, ultimately contributing to increased revenue for our clients.
• iOS App Development: I took the lead in the research and design of a native iOS application that supports cabin crew in managing their daily onboard tasks. By focusing on user workflows and real-world scenarios, I created an intuitive interface that enhances productivity and ensures a seamless experience for crew members, which has been well-received in the field.
• Design System Documentation: I established and maintained comprehensive documentation and design patterns in our design system using Material UI. This initiative has standardized our design processes, ensuring consistency and efficiency across all projects while enabling team members to easily access and implement design guidelines.
• Process Improvement: I proactively identified gaps in our team processes and implemented strategic solutions to address these challenges, fostering a culture of continuous improvement. This included refining our workflows, enhancing communication, and integrating feedback loops to ensure that our design processes align more closely with project goals.
• Cross-Department Networking: I have successfully networked with other departments to promote collaboration and share best practices. By building strong relationships across teams, I have facilitated knowledge exchange and alignment on project objectives, contributing to a more cohesive organizational culture.
• Department Establishment: As a key player in establishing our design department, I developed and standardized processes that enhance ways of working within the organization holistically. This initiative has not only defined our team's mission and vision but has also set the foundation for future growth and success, ensuring that we remain agile and responsive to changing market demands.

Through these initiatives and contributions, I have demonstrated a commitment to excellence in product design, with a focus on creating impactful user experiences that drive business results. I am passionate about leveraging design to solve complex problems and improve the lives of users in the airline retail sector.

• Designed and built responsive websites for small businesses by leveraging ux best practices and the Design Thinking Process
• Designed impactful brand identities aligned with business objectives.
• Developed custom web application interfaces with HTML and CSS to meet client requirements.
• Worked closely with stakeholders throughout the development process from concept through completion.
• Optimized website performance by improving page loading speed and responsiveness.
• Implemented UX best practices into all projects including accessibility standards.

• Created unique art displays to align with seasonal campaign themes.
• Leveraged team strengths to create unique in-store shopping experiences boosting sales.
• Enhanced store and display appearance utilizing seasonal promotions and trends to drive strategy.
• Aligned visual merchandising strategies and products with company messages, target audience and marketing goals.
• Designed innovative art pieces with diverse materials and approaches.