Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Hobbies and Interests
Timeline
Generic
SARAH ELIZABETH WARD

SARAH ELIZABETH WARD

Milano

Summary

English born in Italy, but grew up everywhere.

Talented and results-oriented creative professional with experience leading teams, managing budgets and developing strategies to engage target audiences. Proven track record of developing successful and innovative advertising and marketing campaigns that improve brand visibility and increase revenue. Possesses excellent eye for detail and nuanced understanding of brand voice and messaging.

Overview

9
9
years of professional experience

Work History

Creative Director of Copywriting

EssilorLuxottica
03.2024 - Current
  • Elevated company reputation through consistent delivery of high-quality creative content.
  • Monitored industry trends to keep creative copy fresh and engaging.
  • Built strong relationships with teams, leading to long-term partnerships and repeat business opportunities.
  • Developed high-impact creative and promotional content for company campaigns from concept to completion.
  • Managed campaigns with specific focuses in order to meet customer needs and creative visions.
  • Developed strategic communication and marketing plans.
  • Led cross-functional teams to deliver high-quality creative assets on time and within budget constraints.

Lead Copywriter

Luxottica
01.2021 - 02.2024
  • Managing the copywriting team within the e-commerce team, following every brand of the Luxottica portfolio with each copywriter and their personal/professional growth with the team
  • Point of reference for top management projects from a copywriting point of view.
  • Mentored junior copywriters to improve their writing skills and understanding of brand strategy.
  • Enhanced brand messaging by creating compelling copy for marketing materials and advertisements.
  • Managed multiple projects simultaneously, meeting tight deadlines without sacrificing quality.

English Copywriter

Luxottica
05.2018 - 12.2020
  • Development of Digital Content strategies and concepts for LensCrafters, Glasses.com and Persol with creation of engaging contents optimized for all the brand channels.
  • Boosted campaign performance by developing engaging and persuasive copy for print, digital, and social media platforms.
  • Reviewed and edited final copy for accuracy and to correct grammar errors.
  • Increased brand awareness through the creation of compelling content for website landing pages, blog posts, and email newsletters.

English Writer

We Are Social
04.2015 - 05.2018
  • Turning strategic direction into engaging content and writing in a number of tones of voice, moving seamlessly between clients such as Lavazza, Campari, Aperol, Timberland and MSC Cruises.

Junior Account

Young&Rubicam
01.2015 - 03.2015
  • Client liaison for accounts such as Rio Mare International and Dietorelle, communicating the client's brief to the creative department, supervising the art work, film sets and voice over recordings.

Education

Bachelor's degree in Communication, Media and Advertising. -

IULM
01.2014

European Baccalaureate -

European School
01.2014

Skills

  • Ability to Multitask
  • Creative team leadership
  • Strategic Thinking
  • Concept Development
  • Deadline-oriented
  • Advertising Campaigns
  • Marketing Communications
  • Brand Messaging
  • Communications strategies
  • Resource Coordination

Accomplishments

  • Supervised team of 40 staff members.
  • Resolved product issue through consumer testing.
  • Achieved savings in time and money by introducing Smartling for translation tasks.
  • Collaborated with team of 34 in the development of Ray-Ban Meta launch.
  • Used Microsoft Excel to develop spending tracking spreadsheets.
  • Achieved the launch of new EssilorLuxottica brands through effectively helping with all the re-branding campaigns.

Languages

English
Bilingual or Proficient (C2)
Italian
Bilingual or Proficient (C2)
French
Bilingual or Proficient (C2)
Spanish
Upper intermediate (B2)

Hobbies and Interests

I have a wide variety of interests and skills, including following the Formula 1 religiously, swimming, tennis, singing, photography and cinema.

Timeline

Creative Director of Copywriting

EssilorLuxottica
03.2024 - Current

Lead Copywriter

Luxottica
01.2021 - 02.2024

English Copywriter

Luxottica
05.2018 - 12.2020

English Writer

We Are Social
04.2015 - 05.2018

Junior Account

Young&Rubicam
01.2015 - 03.2015

Bachelor's degree in Communication, Media and Advertising. -

IULM

European Baccalaureate -

European School

Similar Profiles

CREATE PROFILE
SARAH ELIZABETH WARD