Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Selin Kasa

Selin Kasa

Milan

Summary

Passionote about implementing human behavior tools into marketing strategies and creating extraordinary perspectives in terms of brand positioning. My strengths are based on generating insightful concepts and increasing engagement throughout effective communication and useful psychological approaches.

Overview

8
8
years of professional experience

Work History

Employer Branding & Communications Specialist

EssilorLuxottica
01.2023 - Current
  • Supporting the new branding of EssilorLuxottica as an employer of choice in the phase of merging with Essilor Group, to grow and adapt the brand's identity to reflect changes to the company's values, customer preferences and external social and economic conditions
  • Develop marketing strategy plans that connect the company's values and goals with the needs and interests of the target audiences
  • Working with several internal& external stakeholders to address the company marketing & communications needs, in collaboration with Employee Experience and People & Culture teams
  • Contribute to the definition of the Digital Marketing & Social Media Editorial Plan based on internal Talent Attraction activations, to increase employer brand awareness and conversion (job applications)
  • Manage the production of EB new assets, videos and new editorial formats with the Content Team, writing copies and captions, coordination and posting for EssilorLuxottica LinkedIn page
  • Supervise the activities in the affiliated LinkedIn pages of the Group, provide training and support to page admins
  • Creating & executing Editorial plans for partners platforms, assets and captions to use (universities, Job Boards and talent blogs)
  • In partnership with the Social Media team creating cross-channel paid campaigns (Facebook, Instagram, Twitter, Vimeo) to elevate Employer Branding initiatives
  • Community Management and Engagement, supporting the creation and go-live of the new Career Website of EssilorLuxottica
  • Market researching & competitors analysis and look for best practices of Employer Branding
  • Analyzing company key performance indicators to identify strengths and areas for improvement regarding marketing strategy, and supporting further strategy processes

Ray-Ban Global Junior Community Manager

EssilorLuxottica
01.2021 - 01.2023
  • Daily management of the community and tailored customer care
  • Active implementation of brand activities on a community level, within multi-channel strategies
  • Driving online conversion/traffic and tracking social commerce results
  • Data analysis on consumer behavior and active social listening
  • Constant reporting on social media & brand activations/campaigns performances and generating insights

Branding & Communications Manager

CANSUXI
01.2020 - 09.2021
  • Management of all the marketing, communication, and public relations & influencer activities
  • Creative concepts and consumer insights generation, as well as strategic plans for product launches
  • Management of the whole branding process, development of the brand identity, messaging, DNA, and value proposition -Implementation of brand DNA into the social media channels and the website

Training And Development Assistant

Koç Üniversitesi Graduate School of Business
03.2018 - 09.2018
  • Filed, organized and archived training materials to support future training sessions of the trainees
  • Coordinated day-to-day administration and logistics of the graduate programs
  • Managed the candidate experience and onboarding processes of the trainees, with continuous support
  • Liaised with trainers and participants to provide logistical and technical support before and during the trainings
  • Managed the organizations of the corporate events, conferences and guest lectures
  • Provided administrative assistance for the high management committee of the graduate programs

Sales And Marketing Assistant

The Estée Lauder Companies Inc
09.2017 - 02.2018
  • Worked on all marketing plan-programs and used company reports to analyze sales, gross profit, and inventory activity.
  • Reported market activity to management by monitoring and analyzing competitive price lists and products.
  • Researched and engaged with potential influencers across all channels, and collaborated with them to develop new content on behalf of Estée Lauder & Tom Ford.
  • Generated omnichannel communication and social media projects, including PR and media activities to increase consumer engagement.

Human Resources Intern

Garanti BBVA
08.2015 - 09.2015
  • Worked with HR team to coordinate company events
  • Followed employee experience surveys under the supervision of talent managers
  • Supported the development of internal employer brand awareness campaigns to increase employee motivation and loyalty

Education

Master's Degree - Luxury Brand Management

Domus Academy
Milan, Italy
2019

Bachelor of Arts - Psychology

Koç University
Istanbul, Turkey
2012

Skills

    HARD SKILLS

  • Public Speaking
  • Data Analysis/KPI tracking
  • Brand Development
  • Creative Writing
  • Market Research

    SOFT SKILLS

  • Can do approach
  • Effective communication
  • Flexibility
  • Curiosity for complexities

Languages

Turkish
Bilingual or Proficient (C2)
English
Advanced (C1)
Italian
Beginner (A1)

Timeline

Employer Branding & Communications Specialist

EssilorLuxottica
01.2023 - Current

Ray-Ban Global Junior Community Manager

EssilorLuxottica
01.2021 - 01.2023

Branding & Communications Manager

CANSUXI
01.2020 - 09.2021

Training And Development Assistant

Koç Üniversitesi Graduate School of Business
03.2018 - 09.2018

Sales And Marketing Assistant

The Estée Lauder Companies Inc
09.2017 - 02.2018

Human Resources Intern

Garanti BBVA
08.2015 - 09.2015

Master's Degree - Luxury Brand Management

Domus Academy

Bachelor of Arts - Psychology

Koç University

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Selin Kasa