Senjuti Biswas

A prestigious IT and digital marketing consultancy rm that believes in transformational solutions for their clients who are majorly based in USA. My core duties -

• Led social media department to create effective strategies for company and external clients thereby increasing performances by 30% quarterly
• Empower and create strong social media presence for clients as per their desired goals
• Creating innovative, clutter breaking social media strategies for new and existing clients
• Managed and mentored team with collaboration across cross-functional departments for successful implementation of tasks
• Currently, working with them as a consultant remotely offering social media expertise and guidance

A division of the Times of India Group, an Edu-tech platform that sells online courses with tie ups from esteemed institutions in India. My key responsibilities included -

• Timely delivery of key marketing communication collaterals enabling Sales team to achieve goals
• Understanding Social media ad requirements, devising ideas and working closely with creative team for desired output
• Conducted QA checking and monitoring of communication materials like Social media ads, Emailers, Brochures, Website effectively
• Leading briefing sessions for creative team to align with marketing goals, consumer trends and demands
• Managed execution of all PR related activities

A leading digital marketing agency, working with clients in PAN India providing end to end digital marketing and social media marketing solutions and services. I worked here for close to 2 years and bagged a promotion in 1 year to a senior position Responsibilities included -

• Regular monitoring, planning social media marketing strategies for client, tracking metrics and improving engagement on platforms
• Curated digital marketing plans, monthly reports, ideation decks and strategies, identifying market trends to provide brand solutions to client
• Led digital, e-commerce and social media campaigns including planning photoshoots, creating brand theme, mood boards for clients
• Collaborated on new business acquisitions with Business Development team