Serenella Spasciani Staffini

I oversee the Collection and Retail Merchandising divisions to optimise the product journey for our customers.

• My team supports the Creative Directors in aligning their vision with current and anticipated market demand.
• My responsibilities encompass the management of all product categories, including licensed goods. Additionally, I supervise global Retail Buying and coordinate implementation across our regional headquarters.
• I am responsible for the global pricing strategy, collaborating closely with the Finance Department to achieve both seasonal and annual targets.
• In charge on JS's special projects. This journey starts from strategy and lands to the implementation across the multiple brand's divisions/channels.
• As a member of the Company's Board, I contribute to shaping the overall brand strategy.

In 2021, I began working with Bally as a Consultant and later became an Executive. During my time there, I oversaw the reorganization of the company's processes, including the recruitment of an Artistic Director and the restructuring of the Creative, Products and Merchandising Departments.

• In my role as head of the Corporate Product Function, I oversee the global departments of Merchandising, Product Development, Central Buying, Retail Buying and Visual Merchandising.
• In cooperation with the Brand Creative Director, I ensure the consistent delivery of collections that align with Bally's new positioning and ensure high-performing products across all consumer touchpoints.
• In collaboration with the Creative Director, I cooperate to the brand's creative direction and ensuring the correct implementation of the creative message.
• Responsible for Bally's Special Projects, including collaborations and activations.
• Responsible for the Products division's performance reports to the shareholders.
• Member of the company's Strategic Committee and responsible for the new "Bally Era" project.
• Responsible for managing the profit and loss statement of the company's product across various sales channels, which includes e- channels.

We draw on the top-tier experience of a passionate team with complementary skills that has trained

vertically within companies akin to those we actively support. We’re not keen on trained consultants,

rather we trust in the visionary minds of those who’ve built careers in the field and have the know-how

to face even the greatest challenge or handle an unexpected turn. We never shy away from risks.

Instead, we embrace them and believe they’re what provoke the real cultural shifts within companies.

• As the co-founder of Wearemore Consulting, which has been invested in by the 247 Group, I oversee a global team of highly experienced senior managers.
• Co-management of the company's P&L and setting the medium to long-term strategy.
• In charge of the Product Development, Merchandising, Marketing, Go-to-market practices.
• In this role, I successfully managed consulting projects for clients including Zegna, Bally, Rhude, Fila, Innersect, Fear of God, The Elder Statesman, Highsnobiety, Porsche.

• Company Overview: Tomorrow Consulting is fully controlled by Tomorrow London Ltd
• We were also nominated as one of the '100 fastest-growing companies in Europe'
• Our minority stakeholders of the holding company included Three Hills Capital Partners
• Tomorrow Consulting is fully controlled by Tomorrow London Ltd
• We were also nominated as one of the '100 fastest-growing companies in Europe'
• Our minority stakeholders of the holding company included Three Hills Capital Partners

• Company Overview: 470nm offers strategic consulting services tailored to the fashion, luxury, and design market segments
• The partners at 470nm have extensive on-the-job experience and have successfully managed projects with prestigious brands such as Loro Piana, Salvatore Ferragamo, Aston Martin, Riva Yacht, and Ferretti Group
• I co-managed the merger of 470nm with Tomorrow London Holdings, which was rebranded as Tomorrow Consulting Ltd
• 470nm offers strategic consulting services tailored to the fashion, luxury, and design market segments
• The partners at 470nm have extensive on-the-job experience and have successfully managed projects with prestigious brands such as Loro Piana, Salvatore Ferragamo, Aston Martin, Riva Yacht, and Ferretti Group

• Managing of EMEA, Russia and Middle East Sales
• Merchandising Manager of PZero Collection (Man, Women, Junior - All Categories)
• I am responsible for training the WW Sales staff and presenting the seasonal collection to international buyers
• Definition of markets 'open to buy' budget

• Collections Managed: Emporio Armani Women, Armani Jeans Women, and EA7 Women collections (Ready-to-wear & Accessories)
• Responsible of buying for Armani Emea mono brands stores (18 pos)
• Responsible of Collection Merchandising Plan for Emea Retail
• Responsible and management of special projects (capsule collections)
• Definition of the Collection Merchandising pricing
• Responsible of Retail open to buy and seasonal sales target

• Tasked with organizing the historical archive of Gucci Group, and filling gaps in product discovery
• After Tom Ford left the Group, I was responsible for managing and organizing all collections associated with his name
• Market research to buy 'missing vintage products'

• Sales Management of Via Sant'Andrea Boutique
• Top customers sales assistant
• Responsible of Sales performance reporting to HQ
• Feedback to style dept
• About customers requests

• Sales Assistant in Via Sant'Andrea and Via della Spiga Boutiques
• Top customers sales assistant
• Participant to Prada Sales staff training
• Product sales expert on Accessories and Shoes