Sherine Fahmy
Director Of Revenue Management
Cairo
Summary
A challenging position in the field of Revenue Management in which my interpersonal and technical skills can be applied, utilized and developed
Overview
32
32
years of professional experience
14
14
years of post-secondary education
3
3
Certifications
3
3
Languages
Work History
Director of Revenue Management
Le Meridien Cairo Airport Hotel
Cairo
09.2017 - Current
- Handling Revenue Management for property of 349 Rooms & Suites
- Managing Reservation Team of 6 People
- Managing 1 Revenue Executive
- One of the Change Crew Integration Team for CAIAM
- Implement revenue management operations, procedures and best practices
- Identify new revenue opportunities
- Provide monthly critique reports
- Act as overall business development consultant for the hotel manager/owner
- Challenge and influence hotel to improve service level and operational standards
- Responsible for assessing, analyzing and pricing group business strategies
- Analyze overall monthly hotel performance and provide summary report with recommendations to improve long term strategies
- Effectively manage inventory and pricing strategy in all distribution channels including branded web, 3rd party sites, GDS, Retail, Corporate, Leisure, Group, Other
- Rate restrictions, hurdle and availability
- Forecast & Budgets
- Closely monitor competitive pricing and recognizing the impact of relative pricing decisions on property performance
- Set selective sell guidelines for groups and coordinate management of group business closely with the sales and banquet teams
- Responsible for creation of department and individual incentive programs
- Scoring SP in LPA for the past 6 years
- Golden circle achieved Bronze, Silver & Gold for 2023
- Nominated to EAME Learning Champion for 2024.
Revenue Manager
Le Meridien Cairo Airport Hotel
Cairo
06.2015 - 08.2017
- Handling Revenue Management for a property of 349 Rooms & Suites
- Managing The Reservation Team of 5 People
- Implement revenue management operations, procedures and best practices
- Identify new revenue opportunities
- Provide daily, weekly and monthly reporting
- Optimize and expand distribution partnerships
- Act as overall business development consultant for the hotel manager/owner
- Challenge and influence hotel to improve service level and operational standards
- Build and maintain strong working relationships with all levels of staff at the hotel
- Responsible for assessing, analyzing and pricing group business strategies
- Analyze overall monthly hotel performance and provide summary report with recommendations to improve long term strategies
- Effectively manage inventory and pricing strategy in all distribution channels including branded web, 3rd party sites, Starlink, GDS, Retail, Corporate, Leisure, Group, Other
- Rate restrictions, hurdle and availability
- Forecast & Budgets
- Collaborate with the Internet Merchandising Manager and Director of Sales & Marketing in the decision making process of promotion participation and rates thereof
- Closely monitor competitive pricing and recognizing the impact of relative pricing decisions on property performance
- Set selective sell guidelines for groups and coordinate management of group business closely with the sales and banquet teams
- Ensure Best Rate Guarantee compliance, and minimize/eliminate BRG claims against the hotel
- Ensure ROS "Revenue Optimization System" and other electronic distribution systems are returning appropriate availability and pricing for the following 550 days
- Responsible for administration of the online Revenue Plan and the accuracy of all rooms’ data as input into the system
- Ensure effective implementation of all Reservations & Revenue Management related systems and tools
- Including: Opera PMS/S&C or IPS, PRSNet, Market Vision, Enterprise Channel Reports, Revenue Plan, StarTrack, CMD
- Select, train and evaluate the performance of all reservation staff
- Responsible for creation of department and individual incentive programs
- Ensure daily tasks and checklists for all reservation colleagues are completed.
Director of Reservations
Fairmont Heliopolis & Towers Hotel
Cairo
02.2010 - 02.2015
- Managing The Reservation Team of 15 people
- Handling Individual and Groups bookings for a complex property of 835 Key
- Closely monitor competitive pricing and recognizing the impact of relative pricing decisions on property performance
- Set selective sell guidelines for groups and coordinate management of group business closely with the sales and banquet teams
- Ensure effective implementation of all Reservations related systems and tools
- Including: Opera PMS/S&C or IPS, PRSNet, Enterprise Channel Reports
- Ensure all group bookings in the MFR/PM are set up correctly and promptly loaded into MFR/PM and that inventory is maintained so that the group is available for sale by GRC
- Responsible for communication between GRC and the hotel, including the updating of Sellweb and GDS information
- Select, train and evaluate the performance of all reservation staff
- Responsible for creation of department and individual incentive programs
- Ensure daily tasks and checklists for all reservation colleagues are completed
- Conduct monthly departmental meetings and follow up on daily briefings.
Reservation & Revenue Manager
Sheraton Cairo Hotel, Tower & Casino
Cairo
05.2009 - 01.2010
- Managing Reservation Team of 8 people
- Handling Individual and Groups bookings for complex property of 680 Key
- Effectively manage inventory and pricing strategy in all distribution channels including branded web, 3rd party sites and GDS.
- Retail, Corporate, Leisure, Group, Other
- Rate restrictions, hurdle and availability.
- Forecast & Budgets
- Collaborate with Internet Merchandising Manager and Director of Sales & Marketing in the decision-making process of promotion participation and rates thereof.
- Closely monitor competitive pricing and recognizing impact of relative pricing decisions on property performance
- Set selective sell guidelines for groups and coordinate management of group business closely with sales and banquet teams.
- Responsible for effective implementation and compliance with all Starwood Revenue Management Standards, Policies & Procedures
- All Rate Solicitations acted upon in timely manner and rate plans maintained and extended as appropriate.
- Responsible for quality of all pricing setup in the PMS system for hotels
- Act upon CRMT Audit Results and Recommendations
- Ensure Best Rate Guarantee compliance, and minimize/eliminate BRG claims against the hotel
- Ensure Starlink and other electronic distribution systems are returning appropriate availability and pricing for the following 550 days
- Responsible for administration of the online Revenue Plan and the accuracy of all rooms data as input into the system
- Ensure effective implementation of all Reservations & Revenue Management related systems and tools
- Including: Opera PMS/S&C or IPS, PRSNet, Market Vision, Enterprise Channel Reports, Revenue Plan, StarTrack, CMD.
Assistant Revenue Manager
Sheraton Cairo Hotel, Tower & Casino
Cairo
04.2006 - 04.2009
- rive Market share and revenue performance through proper pricing and mix management - Analyze competitive report and formulate appropriate strategies through use of Market Vision
- Develop overall pricing strategy to include all market segments and distribution channels.
- Ensure effective pricing strategies are in place.
- Provide guidance on Group and Transient pricing.
- In control of all inventory and pricing strategy in all distribution channels including branded website & GDS
- Review and analyze data ongoing basis.
- Reports such as Rooms Rollup, Pace, Group Backlog, Geographical Data, IPS reports
- Assisting in monthly forecast and yearly budget
- Handling TLPe new system for yielding Revenue Management
- Assist in training new candidates on Revenue Management system
- Handling 2 projects for Six sigma yearly to increase room revenue and improve quality of service
- Assigned for task force at Sheraton Luxor for one month November 07
- Uploaded all rates on system
- Gave training for the Administrative Assistant on Revenue Management to take over
- Worked on forecast and submission on their revenue plan
- Assigned for task force at Mauritius "Le Meridien Ile Maurice" Opening "The Grand Mauritian Luxury Collection" & the "Four Points" for 3 month July – Sep 08
- Uploaded all rates on system for LM & TGM
- Gave training for newly hired Revenue Executives for both hotels on Revenue Management and Revenue Plan
- Finalized Budget 2009 for the 3 properties
- Finalized 6 months forecast for 2 properties
- Trained DOS&M for TGM & FP on Revenue Plan
- Assisted DOF for 3 properties in all reports and presentations related to Revenue Management.
Administrative Assistant
Sheraton Hotels in Egypt
Cairo
01.2002 - 03.2006
- Handling all administration work related to the Area DOM- Egypt
- Organizing all Trainings conducted at the hotel or outside the hotel for Sheraton hotels in Egypt was (9 properties)
- Organizing the trade fairs and exhibitions held by Starwood for all Sheraton Hotel’s Africa & Middle East
- Preparing monthly reports related to Egypt hotels as Area and to Sheraton Cairo Hotel, Towers & Casino
- Handling all financial related to the Area Egypt hotels as: Sales trips, Exhibitions & Trade shows, Trainings and meetings
- Supervising all secretaries in different departments reporting to the Director of Sales & Marketing
- Responsible for all the administration work related to the yearly Marketing plan.
Executive Secretary
Sheraton Heliopolis Hotel, Towers & Casino
Cairo
01.1998 - 01.2002
- Handling all administration work related to the EAM i/c of Sales & Marketing
- Supervising all secretaries in different departments reporting to the EAM i/c of Sales & Marketing
- Following up on all departments reporting to the EAM i/c of Sales & Marketing regarding their weekly, monthly reports, attendance, special Requisitions, meeting, etc.
- Responsible for all administration work related to the yearly marketing plan
- Preparing all reports required
- Maintaining all personal files
- Filing all reports & correspondences
- Arranging appointments & meetings
- Handling all incoming messages
- Dealing with guests personally & by telephone
- Following up traces
- Helping Travel & Corporate segments in finalizing their Contracts and any correspondences needed.
Tour Operator
Amo Travel
Cairo
01.1992 - 01.1995
- Handling incoming groups & individuals
- Arranging for hotel accommodation
- Booking Domestic & International flights
- Arranging for sightseeing & over-day trips.
Education
Some College (No Degree) - Certificate in Travel & Tourism
American University in Cairo
Cairo - Egypt 09.1992 - 03.1995
Some College (No Degree) -
High School – St. Clare’s College
Heliopolis-Cairo 09.1978 - 06.1990
Skills
Revenue Growth
undefinedTelephone Home
202-22415076
Personal Information
- Date of Birth: 09/01/72
- Nationality: Egyptian
- Marital Status: Single
Telephone Mobile
2010-5257350
Awards
- 2022 Certificate of appreciation for achieving KPI results "Le Meridien Cairo Airport"
- 2021 Excellence award for Revenue achievements "Le Meridien Cairo Airport"
- 2018 Excellence award for Revenue Maximization "Le Meridien Cairo Airport"
- Best Team Achievement for 3rd quarter 2010 “Reservation Department” Fairmont Heliopolis & Towers
- Silver Award for Best Achievement in the Team Hot Program – 2000 “Team Hot Administrator” Sheraton Heliopolis
- Employee of the month - Sheraton Heliopolis - June 1999 “Executive Secretary “for the DOS&M
- Contributed to the success of the Sales Team “Best Sales team in Africa, India & Middle East 1998 - Sheraton Heliopolis
- Contributed to the success of the hotel “Best Hotel Performance in Africa, India & Middle East in 1998 – 1999 - Sheraton Heliopolis
Training
- Starwood Top Accounts Retention System (S.T.A.R.S.)
- Time Management
- Customer Focused Selling Skills
- Be a Hero on the Telephone
- Introduction to Six Sigma
- Individual & Group reservations
- Revenue Management Academy I “Starwood”
- Revenue Management Academy II “Starwood”
- Starwood Branding
- Service Culture Training
- Revenue Management “e-Cornel” “Fairmont Hotels & Resorts”
- Interaction Management “DDI” “Fairmont Hotels & Resorts “
- F&B Forecasting tool – EAME Revenue Management Academy Starwood. June 2016
References
Available upon request
Certification
E-Cornell -Hotel Revenue Management
Timeline
Revenue Management by Marriott
07-2019
One Yield Certificate
02-2019
Director of Revenue Management
Le Meridien Cairo Airport Hotel
09.2017 - Current
Revenue Manager
Le Meridien Cairo Airport Hotel
06.2015 - 08.2017
E-Cornell -Hotel Revenue Management
05-2012
Director of Reservations
Fairmont Heliopolis & Towers Hotel
02.2010 - 02.2015
Reservation & Revenue Manager
Sheraton Cairo Hotel, Tower & Casino
05.2009 - 01.2010
Assistant Revenue Manager
Sheraton Cairo Hotel, Tower & Casino
04.2006 - 04.2009
Administrative Assistant
Sheraton Hotels in Egypt
01.2002 - 03.2006
Executive Secretary
Sheraton Heliopolis Hotel, Towers & Casino
01.1998 - 01.2002
Some College (No Degree) - Certificate in Travel & Tourism
American University in Cairo
09.1992 - 03.1995
Tour Operator
Amo Travel
01.1992 - 01.1995
Some College (No Degree) -
High School – St. Clare’s College
09.1978 - 06.1990
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