Silvia Cignini

PRINCIPAL RESPONSIBILITIES

• Customer Strategy Management:

_Achieve profit and SoM targets by defining, developing and implementing customer focused plans

_Negotiate with an outstanding win-win approach to guarantee smooth agreements

_Seek creative solutions via data-driven and insights to adjust the strategy, anticipate challenges and catch stretch goals

_Coordinate MH field team to ensure flawless in-store execution

• Revenue Growth, Financials and Planning:

_Analyze and monitor sell-out, pricing, volume and value SoM, and share findings, insights and recommendations

_Identify opportunities to grow business increasing revenue by pricing and mix, managing customer P&L

_Provide accurate volume and cost planning

• Omnichannel and Retail Media:

_Facilitate smooth integration of social, e-com, website, search with in-store and media

_Work closely with Marketing, Retail Execution, Finance, Planning to influence activation plans and create opportunities

• Relationship and Values Management:

_Build trust and maintain the highest engagement level both on internal and external stakeholders

_Lead and mentor junior account managers and support staff, ignite and foster a collaborative team environment

_Drive the Change being champion in Diversity and Inclusion and leading “Be Courageous, Foster Creativity and Build Trust” project

• Ensure strict compliance with all policies and ethical standards