Silvia Marinucci
Rome,RM
Summary
Innovative Marketing and Communication leader with 10 + years of experience delivering exceptional campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in Corporate and Branding. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Communication and Marketing Manager, Strategy Lead
Reply Spa
2016.07 - Current
- Within the Company of the Group, Discovery Reply, role in defining the strategic objectives of the Communication and Marketing plan, with responsibility for positioning and branding corporate initiatives, in coordination with the relevant Business Units;
- Supervision of content production and coordination with the creative team in the creation of digital campaign materials (promotion/advertising, customer journey/CX) on external touchpoints and proprietary channels;
- Project Management with functions of analysis, planning (brief setup, budget, timing), and reporting KPIs for launched initiatives (performance/ROI metrics monitoring);
- Coordination of complex projects requiring orchestration of different areas and company functions with team responsibility and management of external suppliers (media centers, agencies, press) from the briefing phase to the release of initiatives (design - implementation - delivery);
- Participation in the inter-functional hub for business process improvement and coordination between different internal and external stakeholders. This includes market benchmarking, support, and mentoring to ensure the strengthening of Corporate Identity.
Senior Account Supervisor, Project Manager
Xister Reply
2007.12 - 2016.07
- Digital Project Manager with responsibility for developing media management and innovation strategies on client touchpoints;
- Coordination and management of portal and app development projects, collaborating with developers and designers;
- Creation of presentations and pitches; Campaign performance analysis and project reporting, KPIs, and benchmarking;
- Coordination of account and creative teams for advertising campaign management (Google Ads, Social Ads Manager, and LinkedIn Campaign Manager) and SEO analysis (Google Analytics, Google Search Console, SEMrush).
- Collaboration with cross-functional teams to develop comprehensive marketing strategies, with regular reports and presentations to senior management on account progress and growth opportunities, driving strategic decision-making within the organization.
Communication Assistant
EPC Editorial, Gruppo Informa
2005.02 - 2007.10
- Management of the Group's web properties, press review activities, and reputation monitoring;
- Support in event and meeting production such as conferences, workshops, and webinars to promote knowledge-sharing among stakeholders.
- Content management activities for print and web;
- Support in coordinating external agencies;
- Contribution to team success by proofreading presentations, reports, communications materials enhancing team collaboration by organizing meetings, taking detailed minutes, and distributing relevant materials to all members.
Communication Specialist
Info Solution Spa
2004.04 - 2005.01
- Support in institutional relations activities (national and international) reporting to the Management;
- Support in organizing activities and Press Office; Management of media relations;
- Implemented crisis communication strategies to mitigate potential reputational damage and maintain stakeholder trust.
Education
M.D. - Marketing Management And Research
'La Sapienza' - Science of Economy Dept CESTOR
Rome01.2005
M.D. - Digital Communications And Multimedia
University of L'Aquila
L'Aquila01.2003
Degree in Institutional And Business Communication - Communication Studies
'La Sapienza' University of Rome
Rome02.2002
High School Diploma -
G. Galilei Di Avezzano (AQ)
L'Aquila06.1996
Skills
- Communication and negotiation
- Organization and multitasking
- Precision, autonomy, and results-oriented
- Coordination and team working
- Problem-solving and resource management
- Creativity and analytical skills
- Flexibility and adaptability
- Proactivity and innovation mindset
- Operational Efficiency
- Decision-Making
- Work Planning and Prioritization
- Relationship Building
Consent
I authorize the processing of my personal data in accordance with the Dlgs 196 of June 30, 2003, and art. 13 GDPR (EU Regulation 2016/679)
Projects
2022 - 2023, Scrum Master Certified | Digital Events Competence Center - Enel Spa, Consulting activities for the development and release of the digital platform for managing global events
2011 - 2022, Master Sida Management and LUISS Business School, Teaching activities in Master programs
2006 - 2007, Content Curator for L'Espresso Group
Languages
English
Upper intermediate (B2)
Certification
Scrum Master Certified (SMC) - VMEdu Academy
Advanced Course in Events Management - IPSOA Milan
Prosci Change Management - CMC
Social impact & ESG management (on going)
Timeline
Communication and Marketing Manager, Strategy Lead
Reply Spa
2016.07 - Current
Senior Account Supervisor, Project Manager
Xister Reply
2007.12 - 2016.07
Communication Assistant
EPC Editorial, Gruppo Informa
2005.02 - 2007.10
Communication Specialist
Info Solution Spa
2004.04 - 2005.01
M.D. - Marketing Management And Research
'La Sapienza' - Science of Economy Dept CESTOR
M.D. - Digital Communications And Multimedia
University of L'Aquila
Degree in Institutional And Business Communication - Communication Studies
'La Sapienza' University of Rome
High School Diploma -
G. Galilei Di Avezzano (AQ)
Scrum Master Certified (SMC) - VMEdu Academy
Advanced Course in Events Management - IPSOA Milan
Prosci Change Management - CMC
Social impact & ESG management (on going)
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