Silviu Manole
Global Marketing Manager
Prague
Summary
I am a top-tier marketer focused in crafting and executing state-of-art marketing strategy that maximize consumer satisfaction and generates disproportionate returns. I have a M.Sc. in Marketing and spent 10+ years leading people & strategic brands at global, regional and local level. Relevant experience across consumer healthcare & FMCG. A strategic doer with high level of energy and integrity. An independent thinker. A direct and confident individual, focused on results. Award winning marketer. Thriving in fast-paced environment. Promoted 5 times in 9 years across multiple companies.
Overview
11
11
years of professional experience
4
4
years of post-secondary education
Work History
Global Marketing Manager CHC
STADA AG.
3 2020 - Current
- Responsible for categories, VMS and Calm & Sleep, that generate over €200m€ in revenue. Across the span of time I was responsible for brands playing in Cough & Cold and Probiotics.
- Global launch of award winning innovation brand, Lunestil.
- Successfully crafting state of art marketing strategy for global brands (e.g. Martians, Cetebe, Hoggar Night, Magnetrans, Biopron, Eunova, Sinulan, Natures Aid etc).
- Boosted sales revenue & profits with successful product internalization across regions.
Regional Sr. Marketing Manager C&EE
Walmark A.S.
12.2017 - 03.2020
- Responsible for iconic brands generating over €20m in revenue (e.g. Martians, Sinulan, Biopron).
- Responsible for Czech Republic marketing team and strategy implementation.
- Led multiple rebranding initiative that resulted in improved consumer perception and increased sales revenue.
- Define brand positioning, messaging and innovation pipeline for multiple brands.
- Established consistent brand identity across all channels, including print, digital, and social media platforms.
Brand Manager Romania
Boehringer Ingelheim SRL
09.2016 - 12.2017
- Leading iconic brands: Dulcolax, Mucosolvan, Buscopan.
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Redefining media strategy to increase market share.
- Focus on SOV which drove exponential SOM% gain.
Brand Manager Romania
Henkel SRL
03.2014 - 09.2016
- Promoted multiple times starting as Management Trainee growing up to Brand Manager in the span of 2 years.
- Local market responsibility for iconic brands: Syoss, Taft, Gliss, got2be, Palette among others.
- Internally awarded brand of the year with Syoss.
Education
Master of Science - Business Strategy
ASE
Bucharest 10.2012 - 05.2014
Bachelor's Degree - Marketing
ASE Bucharest
Bucharest 09.2009 - 05.2012
Skills
Strategic Thinking
Marketing Analytics
Product Launch
Agency Negotiation and Management
Quantitative Research
PnL Management
Build Relationships
Pipeline definition
Brand Strategy
Languages
Romanian
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Accomplishments
- Silver Effie Belgium (2021) - Brand notoriety in record time. N1 market leader position within 1 month after launch. More people than ever well rested
- Silver Effie Czechia (2020) - Biopron kick-off the new strategy as of June 2019 on the Czech & Slovak markets with the execution of Biopron Forte, 360 strategy approach reaching unprecedented results, reaching 31.9% MS% (+3.2% vs PP).
Timeline
Regional Sr. Marketing Manager C&EE
Walmark A.S.
12.2017 - 03.2020
Brand Manager Romania
Boehringer Ingelheim SRL
09.2016 - 12.2017
Brand Manager Romania
Henkel SRL
03.2014 - 09.2016
Master of Science - Business Strategy
ASE
10.2012 - 05.2014
Bachelor's Degree - Marketing
ASE Bucharest
09.2009 - 05.2012
Global Marketing Manager CHC
STADA AG.
3 2020 - Current
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