Simona Di Maulo
Rome
Profilo professionale
Senior Product & Retail Merchandising Manager with over 20 years of international experience in the Luxury sector.
Expertise in product end-to-end lifecycle management, international buying and coordination of global, multidisciplinary teams.
Passionate about innovation combining a creative vision with a strong
results-oriented approach.
Panoramica
22
22
years of professional experience
Esperienza lavorativa
Leather Goods & Textiles Global Retail Merchandiser
Bulgari - LVMH
Rome
10.2022 - ad oggi
- Contributed to defining the global Merchandising strategy for the Leather Goods & Textiles category, leveraging deep experience in the core Jewellery & Watches business.
- Redesigned a stock-driven Merchandising model during a complex market phase, introducing a distribution process able to coexist with the input of a new Creative Director
- Introduced a new distribution process balancing novelty, carry-over and core icons, supporting healthy stock levels across key markets.
- Led the team with an inclusive leadership style, strengthening interdepartmental synergy to enhance efficiency and integration with Local Merchandisers worldwide
Jewellery & Watches Global Retail Merchandiser
Bulgari - LVMH
Rome
09.2012 - 09.2022
- Established and developed the Global Retail Merchandising function for Jewellery & Watches, defining assortments across 30+ countries and embedding a “Merchandising culture” within the organization.
- Acted as the key liaison between global HQ and local markets, ensuring that global product strategies were adapted to local client needs and retail specificities.
- Co-designed and implemented a new sales & stock driven model together with Supply Chain, optimizing replenishment and allocation processes.
- Created training materials, assortments guidelines and retail presentations to support boutiques and wholesale partners in achieving commercial targets.
Jewellery Product Manager
Bulgari - LVMH
Rome
05.2000 - 08.2012
- Led the product development process from prototyping to market launch, collaborating with design, production, and local branches
- Managed pricing strategies and international distribution
- Prepared product training content and presentations for the global retail network, enhancing product knowledge and storytelling on the sales floor
Istruzione
Bachelor’s Degree - Marketing & Communication
University 'La Sapienza'
Rome01.1998
Exchange program - undefined
Bulgari Corporation of America
New York City12.2011
Master - International Business
MIB - School of Management
Trieste01.1999
Competenze
- Luxury Product & Retail Merchandising
- Global Retail Merchandising strategy & assortment planning
- Product lifecycle management (briefing, development, pricing, launch, phase-out)
- Sales & stock driven models, allocation & replenishment
- Cross-functional collaboration with Design, Supply Chain, Retail, VM & Training
- Coordination of international markets and retail networks (25 years in a global ecosystem)
- Data-driven decision making & performance follow-up
- Team leadership, coaching and stakeholder management
LANGUAGES
Italian - Native speaker
English - Highly proficient
REFERENCES
References available upon request
Cronologia
Leather Goods & Textiles Global Retail Merchandiser
Bulgari - LVMH
10.2022 - ad oggi
Jewellery & Watches Global Retail Merchandiser
Bulgari - LVMH
09.2012 - 09.2022
Jewellery Product Manager
Bulgari - LVMH
05.2000 - 08.2012
Exchange program - undefined
Bulgari Corporation of America
Master - International Business
MIB - School of Management
Bachelor’s Degree - Marketing & Communication
University 'La Sapienza'