Simone Romeo

• Lead a multi-disciplinary marketing team responsible for the go-to-market strategy of MC26 Hospitality across international markets.
• Oversee the planning and execution of integrated, multi-channel marketing programs supporting premium B2B and B2C revenue generation.
• Direct digital, social media and VIP/content creator strategies, supervising content planning and creative asset development.
• Work in close alignment with Communications and PR to ensure coherent global positioning and media exposure.
• Partner with Sales leadership to support commercial performance and optimize hospitality sales opportunities.
• Own the global marketing budget, including planning, forecasting and financial reconciliation.
• Oversaw marketing and hospitality activations within the On Location portfolio, including the Italian Grand Prix in the Formula1
• Ensure strict compliance with Olympic brand governance and IOC guidelines across all marketing and partner communications

Key Results: Exceeded annual revenue targets by +21%, significantly outperforming e-commerce forecast expectations.

• Led a 20-member marketing organization across 10 international markets, driving alignment, performance and cross-market integration.
• Structured and optimized local marketing operations to improve efficiency and scalability across the region.
• Owned and presented multi-market marketing budgets, ensuring strategic allocation and performance accountability.
• Supported continuous optimization and measurable growth through data-driven performance analysis
• Led sponsorship activation initiatives, including the partnership with Aprilia Racing in the MotoGP

From March 23 to August 24: MARKETING MANAGER ITALY

• Led the development and execution of the national
  marketing strategy across ATL, BTL and digital channels.
• Managed the full marketing budget, ensuring alignment
  between brand positioning and commercial objectives.
• Coordinated local activation in alignment with global
  marketing direction
• Directed PR, media relations and affiliate partnerships,
  strengthening brand visibility
• Led and developed the local marketing team.
  

Key Results: Delivered +38% YoY Gross Revenue growth, +35% YoY Bet Volume increase, +14% YoY Market Share growth

• Led the Italian market entry and brand development strategy, managing a 5-member marketing team.
• Strengthened brand awareness and competitive positioning within a regulated betting environment.
• Managed and activated the sponsorship partnership with ACF Fiorentina and Betis, leveraging assets across digital and offline channels.
• Directed communication, CRM and social media strategies to enhance customer acquisition/retention
• Managed annual marketing budget and delivered quarterly performance reporting to Group leadership

Key Results: Built OlyBet's marketing function in Italy from scratch, defining the local go-to-market strategy and leading the successful launch of the brand through integrated marketing and strategic sponsorship activations

• Coordinated cross-functional teams (Development, Design and Strategy) delivering digital transformation projects for sports and retail clients.
• Led client relationships across the sports sector, aligning digital platforms, CRM/Fan Loyalty ecosystems and engagement strategies with commercial objectives.
• Digital consulting firm delivering transformation and technology solutions across sports, retail and entertainment industries

Key Results: Delivered digital transformation projects for leading sports organizations, including the launch of the official Lega B website and app, Italian Rugby Federation app, Internazionali BNL d'Italia 2021 app and Venezia FC app

Marketing & Communication Manager Brand & Sponsorship Manager – We Run Rome (2014–2019)

• Developed and executed marketing, communication and commercial strategies for leading sports organizations, federations and brands.
• Led the launch of Italy's first sports Web TV platform, delivering live streaming and OTT/VOD solutions to enhance digital fan engagement.
• Partnered with the Italian Football Federation (FIGC) on the development and launch of the official Coach Training Platform.
• Defined and executed the go-to-market, marketing and commercial strategy for one of Italy's leading mass-participation running events.
• Negotiated, secured and activated strategic sponsorships, including a multi-year partnership with Nike, overseeing integrated brand, digital and event activations.
• Key Achievements: Increased event participation from 4,000 to 10,000 (+150%), reduced the average participant age from 46 to 37 through a successful brand repositioning strategy, and secured €500K+ in sponsorship revenue.

• Member of the international editorial team contributing to the
  development and continuous update of the EA SPORTS FIFA DB
• Recognition May 2023