Simonluca Evangelista
Managing Director
Roma
Summary
Managing Director with nearly 20 years of experience in marketing, business development and team leadership. Currently serving as Managing Director at Eleven, a leading agency specializing in marketing & communication, event and celebrity management.
With a strong background in FMCG and B2B/Retail marketing, gained at global companies such as P&G, Lottomatica and Amplifon, I have a proven track record of implementing innovative strategies and driving impactful business turnarounds in multicultural environments across Italy, the UK and Germany.
Holding an MBA from the prestigious London Business School, along with executive certifications from SDA Bocconi and Silicon Valley University, I am committed to continuous learning and staying at the forefront of emerging business and macroeconomic trends.
Overview
20
20
years of professional experience
4022
4022
years of post-secondary education
4
4
Languages
Work History
Managing Director
Eleven Marketing & Entertainment
01.2024 - Current
- Company Overview: Corporate Events & Celebrities Management
- People managed: 10+
- Integrate relevant AI tools and applications to dramatically improve quality and satisfaction of event execution and internal productivity.
- Delivered consistent revenue growth by identifying new business opportunities and expanding service offerings.
- Negotiated high-value contracts with key clients, securing long-term revenue streams.
- Launched innovative products/services that captured new market share while maintaining competitive pricing structures.
- Championed process improvement initiatives to streamline workflows, reduce costs, and enhance productivity.
- Biggest achievement: over the past decade, our agency has achieved a remarkable revenue growth of 146%.
Marketing Director Germany
Amplifon
04.2022 - 12.2023
- People managed: 26 (with 7 direct reports).
- In charge of 30 Mio€ marketing budget, across all the media channels ATL (focus TV) and BTL.
- Strong focus on CRM both B2B and B2C, via Call Centre and via shop (Adobe Marketing Cloud): DB hyper-segmentation / DB Enrichment, Contactability & Interacting program / DB health tracker / 121 / Omnichannel strategy.
- Strong focus on DIGITAL: SEO & PPC / SEM / Unbranded lead generator from 3rd parties.
- Portfolio product management and revenue management (pricing and promo strategy).
- Managed marketing mix and budget for maximium ROI.
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
Marketing Director UK
Amplifon
02.2019 - 03.2022
- People managed: 24 (with 5 direct reports).
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Define and deploy marketing strategies within the boundaries of the Global and Regional guidelines.
- Define and manage marketing budget at country level.
- Lead, monitor and control marketing performance at Country level and design local marketing plans and initiatives (ATL / BTL)
- My team was organized as follows: (1) Product, Service, Pricing & Revenue (2) CRM (3) Digital marketing (4) Brand, Media & Customer Experience (5) Call Centre
- Biggest achievement: turnaround of the UK business in 24 months (during the pandemic). 2021 first time ever positive EBITDA (+2 Mio£) vs. avg. last 10 years (-3 Mio£) through 360 degrees restructuring.
Marketing Director Sport Betting
Lottomatica
06.2015 - 01.2019
- People managed: 27 (with 6 direct reports).
- Responsible for the definition of the full product offers, marketing plans and retail commercial strategy.
- Developed robust analytics framework to measure and report on campaign performance, guiding strategic adjustments and improvements.
- Key responsibilities: guarantee the end-to-end development of the business, full P&L management define product planning and budgeting, develop commercial strategy for the retail channel (> 1.500 PoS). The area is organized into the following units: (1) Product Management Fixed Odds, Virtual & Horses Betting (2) Strategic partnerships (3) Marketing & Communication (4) In-Store Excellence (5) Retail Commercial Strategy.
- Biggest achievement: turnaround of the Italian business. From a decreasing EBITDA trend over the last 5 years (from +42 Mio€ to +17 Mio€) to a reverted trend (from +17 Mio€ to +38 Mio€ in 2 years)
Trade Marketing Manager of Lotteries
Lottomatica
09.2012 - 06.2015
- People managed: 10 (with 3 direct reports).
- Supported the development of annual budgets, consistently achieving cost-saving targets without compromising strategic objectives.
- Conducted comprehensive market research to identify emerging trends and competitive insights for informed decision making.
- Lottomatica Trade is highly fragmented and key numbers are impressive: more than 100.000 stores, 7 commercial channels, 5 business categories. Responsible for the «Web Portal B2B project» that aims to provide the best available services to our customers.
- Provide a complete understanding about the retailer and shopper/consumer dynamics. Project leader for the “Trade & Shopper Study”.
- Fully leverage Lotteries portfolio, maximizing synergies and cross selling
- Identify the “HOW TO WIN” insights by trade channel and by shopper cluster
- As of Jan ‘13, I was appointed Leader of Business Analysis Team for Gratta & Vinci (10BS brand). Key tasks: (1) Analyse new launches vs. baseline performance (2) Design and coordinate the execution the ideal assortment by channel (3) Implement stock analysis (4) Forecast business reporting automation
Shopper Marketing Manager
Procter&Gamble
03.2010 - 08.2012
- People managed: #2
- Responsible for the development and the execution of customized marketing plans for P&G top Customers in order to boost and amplify the key P&G initiatives, across categories.
- Define marketing Joint Business Plan (JBP) for all Customers
- Design tailored plans with Customer leveraging fidelity card and all the key CRM tools and Customer database to increase shopper understanding and satisfaction.
- Deliver incremental volume, value share and ROI in the biggest in-store events, driving and influencing promotional strategy.
Assistant Brand Manager Oral Care
Procter&Gamble
12.2007 - 02.2010
- Responsible at 360 for the Marketing Plan development and the execution for the new initiatives/launches.
- Analyse data from marketing campaigns to measure effectiveness and inform future decisions.
- Conducted market research to identify consumer trends and preferences, driving product innovation.
- Development/adaptation of the ATL communication and all BTL materials.
- Design of in store exploitation of all new product launches (trial plans, POS materials, promo sizes).
- Tracking system to ensure excellent execution of new initiatives (including consumer measures and understanding, distribution tracking, sales fundamentals tracking, analysis of competition).
- Management of the brand financials.
Customer Service/Outbound Logistics Process Engineer
Procter&Gamble
12.2005 - 11.2007
- Conducted root cause analysis to identify, prioritize and eliminate process losses.
- Collaborated with cross-functional teams to improve product quality, resulting in increased customer satisfaction.
- Biggest Achievement: The implementation of the new “On Time” measure was delivered according to the CPS and timings agreed with the Western Europe Central Team. The results achieved over the next 14 months were excellent: from the initial 32.3% of not on-time in Jul. ’06 up to 5.5% in Oct. ’07.
Education
MBA - Emerging Leaders & General Management Programme
London Business School
London 04.2001 - 12.2013
Engineering Management Degree -
University Rome Tor Vergata
Rome02-2007
Diploma di Maturità Scientifica -
Liceo Scientifico Louis Pasteur
Rome07-2001
Silicon Valley | Innovation Imperative
ABC BootCamps
Silicon Valley07-2025
Skills
- I am a person full of enthusiasm, sociable, with both excellent relationship and organizational skills and able in problem solving and decision-making
- Business development and planning
- Client relationships
- Financial management
- Analytical skills
- AI expert
Interests
Practiced sports: boxing, tennis, kite surf and passion for chill-out electro music
Awards
Apr ‘12 Winner of “P&G Recognition Shares” award for the outstanding results achieved on the Olympics Game sponsorship plan., Jun ‘08 Winner of “P&G Nautilus Award” in Geneva for the outstanding results achieved during Fiscal Year 07/08., Jun ‘07 Publication on the paper “Measuring Business Excellence (MBE), the journal of organizational performance management” (Vol. 12, number 2, page 68)., Article: An AHP approach to assess brand intangible assets., Mar ‘04 National winner of the Business Game organized by SDG Global Management Challenge Srl in cooperation with the Università degli studi di Roma Tor Vergata.
Timeline
Managing Director
Eleven Marketing & Entertainment
01.2024 - Current
Marketing Director Germany
Amplifon
04.2022 - 12.2023
Marketing Director UK
Amplifon
02.2019 - 03.2022
Marketing Director Sport Betting
Lottomatica
06.2015 - 01.2019
Trade Marketing Manager of Lotteries
Lottomatica
09.2012 - 06.2015
Shopper Marketing Manager
Procter&Gamble
03.2010 - 08.2012
Assistant Brand Manager Oral Care
Procter&Gamble
12.2007 - 02.2010
Customer Service/Outbound Logistics Process Engineer
Procter&Gamble
12.2005 - 11.2007
MBA - Emerging Leaders & General Management Programme
London Business School
04.2001 - 12.2013
Engineering Management Degree -
University Rome Tor Vergata
Diploma di Maturità Scientifica -
Liceo Scientifico Louis Pasteur
Silicon Valley | Innovation Imperative
ABC BootCamps
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