Sophia Cocuzza

• Develop detailed project plans outlining scope, objectives, timelines, resources, and deliverables.
• Coordinate the execution of the campaigns, ensuring they are completed on time, within scope, and within budget.
• Adapt project plans as necessary to accommodate changing client needs or market conditions.
• Serve as the main point of contact for clients, maintaining regular communication to manage expectations and provide updates.
• Understand client goals and translate them into actionable project strategies.
• Lead cross-functional teams, including Creative Strategists, Social Media Managers, Marketing Specialists and also manage the Creators/Influencers involved in the campaign,
• Ensure all deliverables meet the agency's quality standards and client expectations.
• Develop and manage project budgets, ensuring efficient use of resources.
• Analyze campaign performance data and prepare comprehensive reports for clients.
• Provide insights and recommendations for optimizing future campaigns.
• Communicate risks and proposed solutions to clients and internal teams.

Continuous Improvement:

• Stay updated on industry trends, emerging social media platforms, and best practices.
• Implement process improvements to enhance project management efficiency and effectiveness.
• Conduct post-project evaluations to gather lessons learned and apply them to future projects.

• Manage the communication flow of strategies, planning and reporting between the local agencies and the client's Headquarter for the assigned markets;
• Handle the day-by-day media deliveries that need to respect the deadline stipulated with the client;
• Make sure that the local agencies are correctly following the Media Guidelines and processes set with the client's Headquarter;
• Day-by-day accounting and relation with the local agencies

• Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors;
• Responsible for planning and directing an organization's strategic and long-range goals. Conducts organizational reviews to identify strengths and weaknesses and to evaluate operational effectiveness;
• I also took care of the agencie's media platforms, with the goal to increase engagement through social media;
• I also developed social insight presentations, where I could monitor the presence on all social platoforms of the company's brand, and study how it was engaging with users, and this way, strengthen customer relationships;
• Also consequentially, I would analyze and report social media and online marketing campaign results

• Here is where I've quickly learned new skills and applied them to daily tasks, improving efficiency and productivity;

The main objectives reached in terms of knowledge are:

• Assessing the company's goals;
• Identifying areas where improvements can be made in the company;
• Research industry trends and creating insight documents;
• Conducting market research;
• Preparing reports on strategy ideas for senior management;
• Presenting research findings to senior management;
• Assessing sales metrics in order to calibrate the success of new strategies.

• Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity;
• Carried out day-day-day duties accurately and efficiently;
• Demonstrated respect, friendliness and willingness to help wherever needed;
• Worked flexible hours; night, weekend, and holiday shifts.