STEFANIA FRANCHI
Milan
Profilo professionale
Senior Digital & E-commerce Manager with over 10 years of experience across luxury and premium brands, operating in complex, international environments. Strong expertise in e-commerce growth, digital transformation and omnichannel strategy, combining strategic leadership with deep hands-on execution. Proven ability to scale online businesses, lead cross-functional teams and deliver measurable commercial impact.
Panoramica
9
9
years of professional experience
Esperienza lavorativa
E-commerce Manager & Business Development
EssilorLuxottica
Milano
06.2022 - ad oggi
- Responsible for end-to-end business management and performance KPIs of premium optical brands
- Lead growth initiatives through new e-commerce projects aligned with market trends, customer research and brand strategy
- Collaborate closely with marketing, technology, product and global teams to enhance customer journey and digital experience
- Contribute to strategic roadmap focused on scalability, innovation and omnichannel development
Head of E-commerce
Rede Group
Milan
10.2020 - 04.2022
- Acted as senior owner of the digital and e-commerce business, leading its full evolution
- Defined and executed commercial strategy, product assortment, pricing and promotional plans
- Owned sales performance, buying processes and continuous platform and technology improvements
- Managed brand positioning and relationships with third-party partners, platforms and vendors
E-commerce Brand Manager
The Level Group
Milan
10.2013 - 09.2020
- Managed end-to-end e-commerce operations for multiple luxury brands, including Dolce & Gabbana, Vivienne Westwood and The Attico
- Owned commercial plans, revenue targets and digital roadmaps across brands at different stages of maturity
- Led digital evolution initiatives covering UX/UI optimization, merchandising strategy, content and platform improvements
- Supervised store management teams and coordinated cross-functional stakeholders
- Ensured strong operational execution while supporting long-term strategic growth
Showroom Intern
Miroglio UK
London
06.2013 - 08.2013
- Supported sales manager during international sales campaigns
- Analyzed performance results and provided structured feedback to Italian headquarters
Showroom Intern
Ivana Helsinki
New York City
01.2013 - 03.2013
- Assisted during FW13 sales campaign and showroom operations
- Supported coordination of store events and client activities
Istruzione
Post-graduate Program -
Accademia del Lusso
Milan05-2012
Academic Year Program - English
International Language School
New York City05-2013
Bachelor’s Degree - Design
Politecnico di Milano
Milan09-2011
Competenze
Salesforce
Adobe Analytics
Google Analytics
Jira
Confluence
Asana
ClickUp
Microsoft Office Suite
LANGUAGES
Italian: Native
Esperto
English: Fluent (C2)
Avanzato
Spanish: Basic
Base
CORE EXPERTISE
- E-commerce Strategy & P&L Ownership
- Digital Transformation
- Business Development
- Digital Merchandising & Content Strategy
- Data Analytics, KPIs & Performance Tracking
- Stakeholder, Partner & Vendor Management
- Team Leadership & Cross-functional Collaboration
Cronologia
E-commerce Manager & Business Development
EssilorLuxottica
06.2022 - ad oggi
Head of E-commerce
Rede Group
10.2020 - 04.2022
E-commerce Brand Manager
The Level Group
10.2013 - 09.2020
Showroom Intern
Miroglio UK
06.2013 - 08.2013
Showroom Intern
Ivana Helsinki
01.2013 - 03.2013
Post-graduate Program -
Accademia del Lusso
Academic Year Program - English
International Language School
Bachelor’s Degree - Design
Politecnico di Milano