Stefania Menichelli
Padova,PD
Summary
Effective merchandising professional bringing demonstrated success in leveraging visual display prowess to express brand vision. Over 10 years of fashion industry experience. Quick-learning and creative with aptitude for surmounting challenges.
Overview
11
11
years of professional experience
Work History
HQ Visual Merchandiser
AW LAB
07.2019 - Current
- Ensure each Marketing executive and merchandise have the right visual impact in every store and online.
- Under the supervision of the Visual Merchandising and Trade Marketing Manager manage the Commercial Setting operations in stores, including the proper use of PoP materials and according to company's guideline.
- Store Staff training and support about all concerning Visual Merchandising guidelines and issues to make sure stores will be exploited to the maximum to generate profit at its best.
- Provide Visual guidelines for Digital contents to be used on Digital touchpoints.
- Train about Visual Guidelines including layout principles, visual dressings and styling and signages.
- Manage brands and corporate PoP materials production.
- Train the direct report - Omnichannel Designer - supporting with Visual Guidelines to implement and develop graphic contents for e-commerce, social and in store set ups.
- Lead and motivate Store teams to complete displays with tight deadlines.
- Cross Department supervision of the Retail Marketing Calendar to monitor ontime product delievery of campaigns to garantee their on time on-air.
- Support new openings and renewals.
- Manage relationships with VM working teams of different brands.
- Supervise store staff to ensure the uniformity of displays across multiple stores locations and countries.
- Work with SM and AM to get infos about local commercial opportunities.
- Support Buying team during Sell-ins to plan a better display in future campaigns.
- Monitor sell out KPI's of Marketing campaigns.
- Support local communications and events activities.
- Supervise store design plans together with Store Construction department.
- Manage suppliers relationships.
- Manage the budget, check invoices and updating administrative documents of the Mktg department, prepare quotations and purchase orders.
- Supervise the right instore radio palinsest based on trends, timetable and customer affluence and target.
Assistant Store Manager
AW LAB
01.2017 - 06.2019
- Assisted the Store Manager in analyzing sales data to identify trends and make informed decisions for improving overall store performance.
- Delivered consistent sales growth by identifying opportunities for promotions and cross-selling products to customers.
- Maintained excellent vendor relationships which facilitated smooth supply chain operations enabling better inventory control.
- Managed cash registers efficiently, ensuring accurate transactions, balancing drawers daily, and minimizing discrepancies.
- Developed a loyal customer base through personalized interactions, increasing repeat business in-store visits.
- Enhanced store appearance for increased sales by maintaining cleanliness and implementing strategic merchandise displays.
- Improved store operations by establishing clear communication channels between team members and implementing efficient scheduling practices.
- Conducted regular performance evaluations of team members while providing constructive feedback resulting in enhanced productivity levels.
- Streamlined inventory management with regular audits, accurate ordering, and efficient stock organization.
- Mentored new employees on company policies, procedures, and best practices to ensure their success within the organization.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Monitor monthly, weekly and daily KPI's.
- New Openings support and training about receiving goods, manage the stockroom, set up the selling area and windows and sales best practice techniques.
Sales Assistant
AW LAB
03.2014 - 12.2016
- Participated in ongoing training to stay updated on current products, promotions, and industry trends.
- Enhanced customer satisfaction with personalized product recommendations based on their needs and preferences.
- Kept up-to-date records of daily sales activities, monitoring progress towards individual goals.
- Collaborated with team members to achieve a cohesive and efficient store environment.
- Processed transactions accurately while maintaining a high level of customer service.
- Trained new hires on company policies, procedures, sales tactics helping them integrate seamlessly into the team.
- Built rapport with repeat customers, fostering long-term loyalty to the brand.
- Executed visual merchandising strategies to attract customers and drive sales.
- Manage the stockroom operativity.
- Assisted customers in making informed decisions by offering detailed product knowledge and comparisons.
Sales Assistant
KIKO Make Up Milano
02.2013 - 02.2014
- Participated in ongoing training to stay updated on current products, promotions, and industry trends.
- Enhanced customer satisfaction with personalized product recommendations based on their needs and preferences.
- Kept up-to-date records of daily sales activities, monitoring progress towards individual goals.
- Collaborated with team members to achieve a cohesive and efficient store environment.
- Processed transactions accurately while maintaining a high level of customer service.
- Trained new hires on company policies, procedures, sales tactics helping them integrate seamlessly into the team.
- Built rapport with repeat customers, fostering long-term loyalty to the brand.
- Met and exceeded sales targets consistently, contributing to overall team success.
- Increased sales by building strong customer relationships and providing excellent service.
- Assisted customers in making informed decisions by offering detailed product knowledge and comparisons.
- Used consultative sales techniques to understand customer needs and recommend relevant products and services.
- Manage cashdesk operations.
Sales Assistant
Geox Shoes Store
11.2012 - 01.2013
- Participated in ongoing training to stay updated on current products, promotions, and industry trends.
- Enhanced customer satisfaction with personalized product recommendations based on their needs and preferences.
- Kept up-to-date records of daily sales activities, monitoring progress towards individual goals.
- Collaborated with team members to achieve a cohesive and efficient store environment.
- Built rapport with repeat customers, fostering long-term loyalty to the brand.
Education
Associate of Arts - Visual Merchandising
IED Istituto Europeo Di Design
Venice, Italy03.2019
High School Diploma -
Istituto Tecnico Commerciale
Padova, Italy07.2012
Skills
- Marketing knowledge
- In-store event promotion
- Brand alignment
- Employee Coaching
- Workload planning
- Product expertise
- Merchandising plan creation
- Brand Image Alignment
- Overstock management
- Display building
- Visual storytelling
- Customer experience
Hobbies
- Niche parfumes
- Reading books
- Music and Concerts
Languages
English
Upper intermediate (B2)
Spanish
Intermediate (B1)
German
Beginner (A1)
French
Beginner (A1)
Timeline
HQ Visual Merchandiser
AW LAB
07.2019 - Current
Assistant Store Manager
AW LAB
01.2017 - 06.2019
Sales Assistant
AW LAB
03.2014 - 12.2016
Sales Assistant
KIKO Make Up Milano
02.2013 - 02.2014
Sales Assistant
Geox Shoes Store
11.2012 - 01.2013
Associate of Arts - Visual Merchandising
IED Istituto Europeo Di Design
High School Diploma -
Istituto Tecnico Commerciale
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