STEFANIA MOSTI
Strategy & Marketing Omni Xp Director
Brisbane
Summary
I bring a unique mix of FMCG, luxury, and retail expertise, having worked for top Fortune 500 brands like Apple, L'Oréal, Royal Caribbean and Carnival Group.
What sets me apart? Brand centric but not "brand-only" approach, omni-first mindset. I am a business strategist leading the company's direction to ensure marketing performance directly contributes to revenue growth. I excel in connecting the dots-turning consumer insights into high impact activations across media, e-commerce, and physical retail.
Currently based in Brisbane, Australia (Permanent Resident) with flexibility to relocate nationwide.
Overview
21
21
years of professional experience
1
1
Certification
4
4
Languages
Work History
Head of Marketing and Omni Channel Experiece
Michael Hill Group
01.2025 - Current
- Drove business growth by forging strategic alliances with complementary organizations to expand reach into new markets.
- Implemented data-driven decision-making processes to guide innovative marketing strategies.
- Improved lead generation efforts by implementing targeted inbound marketing strategies that attracted high-quality prospects.
- Analyzed competitive landscape, identifying potential threats and opportunities for strategic positioning in the marketplace.
- Overseeng also eCommerce and streamlined internal processes, resulting in improved productivity and cost savings for the department.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Established strong relationships with key industry influencers to elevate brand reputation.
Marketing Director
Michael Hill Group
06.2023 - Current
- Revamp Bevilles' marketing strategy post-acquisition, shifting from a promo-led model to a brand-driven powerhouse.
- Transformed marketing strategy into concept-driven campaigns, balancing sales and branding- resulting in a +15% store expansion in just six months.
- Launched new brand guidelines based on customer insights, redefining brand territory and target audiences for 2024.
- Introduced new media channels, including influencer partnerships and fresh digital strategies, expanding reach and engagement.
- Led CRM & loyalty revamp, driving customer retention and personalized engagement strategies.
Global Sales Excellence Director
Silversea
03.2023 - 05.2023
- Company Overview: Royal Caribbean Group
- Reinvent sales effectiveness by integrating marketing insights into commercial execution.
- Developed a new sales training framework, increasing productivity and deal closure rates by 12% in just 3 months.
- Optimized sales analytics for strategic decision-making, driving smarter revenue growth.
- Royal Caribbean Group
Marketing & Strategic Product Development Director
Costa Cruises
12.2018 - 01.2023
- Company Overview: Carnival Cruise Line
- Elevate brand positioning and create memorable consumer experiences across 10 global markets.
- Redefined brand essence, launching the 'Believe Your Eyes' campaign and securing partnerships with National Geographic & Michelin-starred chefs.
- Launched two new XL cruise ships, introducing 50+ new retail concepts, food outlets, and entertainment hubs.
- Developed Costa's first-ever 'Master Product Book', setting guidelines for branding, marketing, and sales-streamlining execution across 5 global subsidiaries.
- Boosted retail revenue from a few thousand € to over €5 million in 3 years, despite COVID challenges.
Retail Marketing Manager
Puig
01.2017 - 01.2018
- Drive retail marketing strategy for global fragrance brands, enhancing brand advocacy and in-store impact.
- Launched 5 new products & 2 brand entries, securing premium shelf space in Sephora, Marionnaud & El Corte Inglés.
- Pioneered a digital training program, creating a Facebook sales community-resulting in a 10% increase in YOY sales.
- Optimized in-store merchandising, boosting conversion rates by 30% YOY.
Marketing Manager - Retail POS Excellence
Apple
01.2011 - 01.2017
- Drive Apple's retail expansion and ensure flawless execution of in-store experiences.
- Expanded Apple's retail footprint from 20 to 350 stores, driving +25% YOY revenue growth.
- Launched the Apple Watch in 48 hours in non-traditional retail spaces (luxury boutiques, starred restaurants, designer concept stores).
- Designed & scaled the Brand Advocate Program, hiring, training & mentoring 12 specialists- enhancing customer experience & in-store conversions.
Trade Marketing & Senior Brand Manager
Davines
01.2008 - 01.2011
- Build one of the first sustainable beauty lines in the industry.
- Launched 'Authentic', a 100% eco-friendly retail line in food-grade reusable containers, revolutionizing the European beauty space.
- Expanded Davines' retail footprint, increasing sales by 20% YOY.
Marketing Executive
L'Oreal
01.2005 - 01.2008
- Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
- Managed workflow between staff, coordinating documents, and creative material distribution.
- Collaborated with developers, advertisers and production managers to market products and services.
- Onboarded new customers efficiently by developing database listings, uploading information, and defining related lists.
Education
Master's - Business & Marketing
University of Sussex
Bachelor's - Economics & Business
University of Torino
Skills
- AI-driven marketing strategies
- CRM & Loyalty Programs
- Performance Marketing
- Brand Strategy
- Online marketing strategies
- Marketing strategy development
- Product lifecycle management
- Go-to-market strategy development
Certification
Certified in AI & Digital Marketing, Google Digital Academy
Interests
Diving
Yoga
Cultural Project Basta La Pasta
Websites And Social Links - Linked In
Stefania Mosti
Certified Agile and Design ThinkingFacilitator
Process optimization and efficiency
Timeline
Head of Marketing and Omni Channel Experiece
Michael Hill Group
01.2025 - Current
Marketing Director
Michael Hill Group
06.2023 - Current
Global Sales Excellence Director
Silversea
03.2023 - 05.2023
Marketing & Strategic Product Development Director
Costa Cruises
12.2018 - 01.2023
Retail Marketing Manager
Puig
01.2017 - 01.2018
Marketing Manager - Retail POS Excellence
Apple
01.2011 - 01.2017
Trade Marketing & Senior Brand Manager
Davines
01.2008 - 01.2011
Marketing Executive
L'Oreal
01.2005 - 01.2008
Bachelor's - Economics & Business
University of Torino
Master's - Business & Marketing
University of Sussex
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