Stefania Scollato

• I work with the AMP market team focused on media agencies for the selling, planning and management of advertising campaigns, special projects on sponsored playlist and special events involving brand and artist too
• My activities involve direct, programmatic and PMP campaigns ; Kantar, Nielsen, SBL familiarity; mediaplan; reporting; upsell and proactively proposal; part of Community X project for the internal events organization; part of Remix Italy project focused on DIB activities organized for several areas
• My focus are was the University Project regarding the presentation of Spotify values and DIB to Master Il Sole 24 Ore students.

• For the event THE PODCAST ERA that will take place in December I am covering the role for collaborating with the relevant internal and external stakeholders (Podcast Team, PR, Marketing, Ad Sales, Production Agency, Brands...) to secure the best experience for our partners and brands on these key points areas:

- Understand and frame the intersection between brands and the event

- Identify leads interested in participating in the event

- Lead conversation and negotiations with the interested brands

- Oversee execution of brand/sponsorship commitments

- Report results back to brands

• Sales Manager for the product native Quantum and Upday, exclusive news app by Samsung in ItaliaOnline, first Italian digital media company
• I am the sales specialist on the selling of the advertising solutions on these 2 products for direct clients and media agencies
• I am the owner of the main activities related to Quantum and Upday concerning revenues generated, presentation of the product and their positioning in the internal and external meetings with the clients in order to strengthen the buying of the product for advertising campaigns
• Activities of forecast, analysis and action plans to reach KPI requested.

• Sales Manager on media agency for programmatic, performance, special editorial projects and display advertising for Triboo Network.

• Sales Manager on media agencies for mobile campaign on madvertise network; activities of management reports of the campaign and special project; activities on new business on direct client and small media agencies; Monitoring campaign and optimization.

• Publisher Manager: here I covered adinterim the role of Publisher manager too managing premium publishers of our network
• I was the point of contact of the editor for the advertising spaces; my activities were focused on the business relation with them, the negotiation of the pricing, reporting, finance, forecast.

• Support to the management and organization of trade marketing events and acting as liaison to external and internal clients for marketing events and initiatives
• Support to the Sales team to produce promotional and informational materials
• Organization and planning of weekly team meetings and general office management responsibilities.

• Sales focused on Atlas, ad serving platform for online campaigns; upselling on existing clients; report and data analysis
• Presentation of new products features release.

• Management of direct clients and media agencies for online campaigns on Msn.it; support to the Account Executive for the proposal; activities of management reports of the campaign and special project.

• Support to the Msn Sales Team for the uploading order in Ad Expert System and optimization of the online campaign.

• Management of performance clients and media agencies for online campaigns; optimization and reporting.

• Organization with Creative Director of fashion shows, shooting and events.