Stefano Cotelli
Milan
Profilo professionale
Retail Manager with over 20 years of experience in the fashion industry, specializing in visual merchandising, store layout, and commercial performance. Strong ability to create engaging in-store experiences through strategic product display, storytelling, and brand image execution. Combines a refined aesthetic sense with a solid business mindset, ensuring all visual decisions drive sell-through and customer engagement. Extensive experience in team leadership, store openings, and collaboration with buying and showroom teams.
Panoramica
23
23
years of professional experience
Esperienza lavorativa
Store Director
RETORI
Milan
2025.12 - ad oggi
- Proposal of a quality service with great customer attention.
- Oversee daily store operations with a strong focus on visual execution and commercial performance
- Ensure visual merchandising standards are consistently aligned with brand identity
- Analyze KPIs to maximize sales
- Clientelling
Floor Manager
Antonia SRL
Milan
2022.10 - 2025.11
- Oversee daily store operations with a strong focus on visual execution and commercial performance
- Deliver high-level personal styling and customer experience
- Ensure visual merchandising standards are consistently aligned with store identity
- Collaborate with buying team to optimize product display and sell-through
- Analyze KPIs to maximize sales
- Train and guide team on selling techniques and product presentation
Store Manager
Acne Studios
Milan
2017.06 - 2022.09
- Managed store operations with a focus on visual identity and layout optimization
- Clientelling
- Implemented global visual guidelines adapting them to local market needs
- Analyzed sales performance to refine merchandising strategies
- Participated in Paris showroom activities, presenting collections and product storytelling
- Led recruitment, training, and team development
Assistant Store Manager
Sandro Paris
Milan
2014.01 - 2017.01
- Supported store management and team coordination
- Maintained visual merchandising standards in line with brand guidelines
- Monitored KPIs and contributed to commercial strategies
- Trained new staff members
Assistant Store Manager
Mandarina Duck
Milan
2012.01 - 2014.01
- Managed daily store operations and team support
- Implemented visual guidelines to enhance product visibility and sales
- Handled stock management and store organization
Assistant Store Manager
Datch
Milan / Brescia
2006.01 - 2011.01
- Led visual merchandising activities within the store
- Executed full store setups and adjusted displays based on sales performance
- Monitored trends and competitors
- Trained staff and supported sales growth
Sales Assistant
United Colors of Benetton
Brescia
2003.01 - 2006.01
Istruzione
IPSSAR A. Mantegna
BresciaCompetenze
- Visual Merchandising & Store Layout
- Selling Techniques
- Product Display & Styling
- Brand Image
- Retail Performance & KPI Analysis
- Team Leadership
- Customer Experience
- Showroom & Wholesale
- Personal Styling
Lingue
Inglese
Avanzato
C1
Cronologia
Store Director
RETORI
2025.12 - ad oggi
Floor Manager
Antonia SRL
2022.10 - 2025.11
Store Manager
Acne Studios
2017.06 - 2022.09
Assistant Store Manager
Sandro Paris
2014.01 - 2017.01
Assistant Store Manager
Mandarina Duck
2012.01 - 2014.01
Assistant Store Manager
Datch
2006.01 - 2011.01
Sales Assistant
United Colors of Benetton
2003.01 - 2006.01
IPSSAR A. Mantegna