Stefano Parma
Summary
I am an enthusiastic learner and this has driven me to the market research and consulting fields. Moreover, my analytical mindset has allowed me to also have an insightful experience in controlling.
Feeding my curiosity is a key driver for me and I am eager to further analyze markets, consumers and processes
Overview
3
3
years of professional experience
Work History
Research Analyst
BASES| NielsenQ
09.2023 - Current
- Research and evaluate potential new markets and products for key players operating in several industries (mainly, pharmaceutical and fast moving consumer goods)
- Evaluate both clients' existing and new products and concepts, assessing their attractiveness for consumers, providing feedbacks and strategic insights for new product launches
- Prepare detailed reports summarizing research findings and recommendations
- Discuss analysis results with clients, addressing additional customer needs if any
Business Consultant
Jakala S.p.A.
09.2022 - 09.2023
- Provide market research analysis and ad-hoc reporting in order to support decision-making of key players, operating mainly in the Fashion and Luxury industry
- Develop CRM analysis for results monitoring of main clients channels (e-commerce, point of sales, etc.)
- Clients commercial proposals and contracts support, in order to maximize long term relationship
- Cross functional teams coordination to efficiently ensure project implementation
Business Analyst
Clevertech S.p.A.
03.2021 - 09.2022
- Analyze key aspects of Industrial Automation industry to evaluate key growth drivers
- Financial and product performance analysis with competitors comparison
- Market, sales and consumer trend analysis with an impact on short and long-term strategies
- Support the implementation of a new internal system for project cost and revenue management
Education
Master of Science - Marketing Management
Università Commerciale Luigi Bocconi
Milan, Italy09.2022
Bachelor of Science - Business And Managerial Economics
Università Commerciale Luigi Bocconi
Milan, Italy09.2019
High School Diploma -
Istituto Commerciale A. Volta
Borgonovo Val Tidone, Italy06.2016
Skills
- Strategic Mindset
- Analytic Approach
- Results Driven
- Team Player
Languages
Italian
Bilingual or Proficient (C2)
English
Advanced (C1)
French
Intermediate (B1)
Hobbies
- Volleyball
- History and Business podcasts
- Languages
- Documentaries
Timeline
Research Analyst
BASES| NielsenQ
09.2023 - Current
Business Consultant
Jakala S.p.A.
09.2022 - 09.2023
Business Analyst
Clevertech S.p.A.
03.2021 - 09.2022
Master of Science - Marketing Management
Università Commerciale Luigi Bocconi
Bachelor of Science - Business And Managerial Economics
Università Commerciale Luigi Bocconi
High School Diploma -
Istituto Commerciale A. Volta
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