Susanna De Tommaso
Milan
Summary
Bringing a dynamic and proactive approach to fast-paced work environments, I am a problem-solver and forward-thinking professional who seizes with enthusiasm opportunities for growth. I am committed to delivering excellence in every task I undertake, with a strong work ethic and dedication.
Overview
9
9
years of professional experience
Work History
Omni-channel Creative&Content Coordinator
ESSILORLUXOTTICA
01.2023 - Current
- Leadership in Multi-Channel Advertising Campaigns : management of the entire campaign lifecycle of optical retail banners in LATAM and GrandVision Italy, from conception to execution, including budgeting, communication strategy formulation, production oversight, and content amplification (social, CRM, e-commerce, store, digital, and media)
- Business Development&Global Internalization : leadership in business development initiatives, contributing to the internalization of Grand Vision global banners within the corporate creative & content hub.
- Stakeholders&Team Coordination : coordination of multi-function stakeholders at both corporate and regional levels, both internally and external agencies, fostering collaboration among business, marketing, communication channels, creative & copywriting, and e-com UX/UI teams.
Digital Signage & Broadcasting Specialist
ESSILORLUXOTTICA
12.2018 - 12.2022
- In-Store Digital Advertising : creation of a comprehensive in-store digital advertising plan for SunglassHut stores worldwide, totaling approximately 2,500 locations. Close collaboration with business, marketing, creative, in-store communication, and IT teams, defining retail digital experience strategies that aligned with the brand's global vision.
- Management of Digital Out-of-Home Locations : management of digital OOH billboards, leveraging innovative digital content (including 3D) to enhance customer experience and generate increased media revenues. Negotiation and management of accounting activities with brands and third parties, ensuring mutually beneficial partnerships.
- Leadership Sustainability Project : launch of the Eyes on Art sustainability project, forging partnerships with international museums and cultural entities for the digital broadcasting of art, including NFT and cryptoart initiatives.
Prada Eyewear Group Brand Manager Assistant
LUXOTTICA GROUP
09.2017 - 11.2018
- Product Selection&Luxury Brand Activations : support in product selection, brand activations, and visibilities for the Prada Eyewear Group, both in physical and digital channels. Coordination of co-marketing activities and promotions, ensuring an elevated brand experience, at corporate and local levels (retail and wholesale).
- Sales Event Coordination : coordination and logistics for sales events targeting wholesale clients, contributing to successful client engagement and brand representation.
- Quantitative Reporting : generation of quantitative reports on orders, revenues, and product performance, providing insights for strategic decision-making.
Digital Marketing Intern
TRIUMPH GROUP INTERNATIONAL
06.2016 - 08.2016
- Digital Content Creation, Reporting Activities&Event Management : creation of innovative digital content to enhance online presence and engagement of a variety of clients, from institutional entities to luxury firms. Reporting activities, gathering data-driven insights for the enhancement of digital marketing strategies and budget optimization. Planning and execution of events for the launch of new products/services with the related marketing initiatives.
Fendi 90th Anniversary Event Assistant
ALFA FCM
07.2016 - 07.2016
- Luxury Event Management&VICs Hospitality : coordination of activities for the Fendi 90th-anniversary event, from guests hospitality to logistics, where problem solving, proactivity and working under pressure revealed to be crucial to ensure and elevated experience.
Press & Project Development Intern
EATALY
06.2015 - 08.2015
- Press Releases, Communication Support&Event Coordination : drafting of press releases and communication support for new project launch and store openings, including public relations.
Education
Bachelor of Science - Management With Marketing
Royal Holloway, University of London
Egham, UK07.2017
High School Diploma -
Liceo Classico Tito Lucrezio Caro
Rome, Italy06.2014
Skills
- Mastery in luxury and consumer goods sectors
- Partnership-scouting and negotiation skills
- Multi-function collaborative attitude and ease in relationship making
- Business development and processes standardization abilities
- Innovation-driven proactive approach and teamworking
- Perfectionism in planning and strategic prioritizing
- IT - Microsoft Office, FIGMA, SAP
Languages
Italian
English
Bilingual or Proficient (C2)
Spanish
Advanced (C1)
Timeline
Omni-channel Creative&Content Coordinator
ESSILORLUXOTTICA
01.2023 - Current
Digital Signage & Broadcasting Specialist
ESSILORLUXOTTICA
12.2018 - 12.2022
Prada Eyewear Group Brand Manager Assistant
LUXOTTICA GROUP
09.2017 - 11.2018
Fendi 90th Anniversary Event Assistant
ALFA FCM
07.2016 - 07.2016
Digital Marketing Intern
TRIUMPH GROUP INTERNATIONAL
06.2016 - 08.2016
Press & Project Development Intern
EATALY
06.2015 - 08.2015
Bachelor of Science - Management With Marketing
Royal Holloway, University of London
High School Diploma -
Liceo Classico Tito Lucrezio Caro
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