TETIANA SMYRNOVA
Summary
Results-oriented professional with more than 14 years of work experience and proven knowledge of market research, and analyzing data. Team leader with strong organizational and multitasking skills.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Head of Marketing Department
LLC BNK-Ukraine
08.2018 - 05.2022
- Managed team of market analysts
- Organized and conducted oil market research surveys (daily, weekly, monthly, annual)
- Guided the team in analyzing weekly import supplies (volumes, prices, suppliers, buyers, share, etc.)
- Guided a team in collecting, processing and systematization on competitor activities
- Monitored global and Ukrainian market trends
- Took part in developing pricing strategies
- Collaborated with other departments
- Analyzed and controlled of the correctness of the commercial part of purchase and sales contracts (price formula, calculations, terms of supply), prepared by commercial department (10 people)
- Presented results to senior management
Senior Marketing Specialist
LLC BNK-Ukraine
10.2015 - 07.2018
- Conducted oil products market analysis (capacity, market share, main suppliers, consumers, prices, SWOT analysis)
- Worked with large data sets (MS Excel, pivot tables, formulas, graphs)
- Conducted competitor analysis in order to identify threats and opportunities
- Analyzed market trends and identified new opportunities
- Attended industry conference
Market Analyst
LLC BNK-Ukraine
11.2014 - 09.2015
- Monitored industry trends
- Created detailed reports on oil market analysis findings, and presented them to senior management teams
- Generated regular reports on competitor activity, pricing, consumers, etc
- Utilized advanced tools of MS Excel to analyze large datasets
Marketing Analyst (Head of Bureau)
JSC Zaporizhstal
11.2008 - 10.2014
- Was responsible for regular domestic and export market research
- Estimation of market capacity, market share, and competitors' volume of sales
- Collected and analyzed data about competitors
- Collected and analyzed research agencies' reports and forecasts
- Prepared on-the-spot reports on sales activities
- Monitored economic trends in steel-using sectors
- Prepared forecasts
- Took part in field-specific exhibitions
- Worked with large datasets
- Presented results in PowerPoint view
Marketing Specialist
JSC Zaporizhstal
05.2007 - 11.2008
- Searched for prospective equipment suppliers
- Analyzed offers
- Conducted commercial correspondence with foreign suppliers
- Organized presentations and negotiations with potential supplier
Education
Master's degree - Economic Cybernetics
Zaporizhzhya State Engineering Academy
05.2009
Specialist - Economic Cybernetics
Zaporizhzhya State Engineering Academu
05.2006
Skills
- Market research
- Managing team
- Data analytics
- Customer segmentation
- Strong collaboration skills
- Strong time management
- Presentations
- Strong analytical thinking and problem-solving skills
Certification
- "An Introduction to Operations Management" – University of Pennsylvania (Nov 2012)
- "Fundamentals of Digital Marketing" – Google (Sep 2021)
- "Integrated Internet Marketing" – Para School (Nov 2022)
- B2 English Course – Green Forest (Apr 2023)
Languages
English
Upper intermediate (B2)
Italian
Elementary (A2)
Ukrainian
Advanced (C1)
Timeline
Head of Marketing Department
LLC BNK-Ukraine
08.2018 - 05.2022
Senior Marketing Specialist
LLC BNK-Ukraine
10.2015 - 07.2018
Market Analyst
LLC BNK-Ukraine
11.2014 - 09.2015
Marketing Analyst (Head of Bureau)
JSC Zaporizhstal
11.2008 - 10.2014
Marketing Specialist
JSC Zaporizhstal
05.2007 - 11.2008
Master's degree - Economic Cybernetics
Zaporizhzhya State Engineering Academy
Specialist - Economic Cybernetics
Zaporizhzhya State Engineering Academu
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