Thomas Filippa
Summary
Experienced digital marketing leader with a track record of driving growth and innovation. Skilled in Web3 content creation and multi-channel distribution, achieving significant revenue growth. Adept at collaborating with crypto industry leaders to refine content strategies and deliver impactful outcomes.
Overview
6
6
years of professional experience
Work History
Head of Digital Marketing
Milk Road
01.2023 - 03.2025
- Implemented a content repurposing strategy that drove a 70% increase in premium subscriptions in six months.
- Developed a successful funnel strategy, achieving a 3x ROAS in the first year.
- Reviewed content and ROI analytics regularly to track progress against key performance indicators.
- Fostered a collaborative team environment that resulted in a 20% increase in content output per week.
- Successfully collaborated with cross-functional teams (marketing, product, design) to ensure content alignment with overall business objectives.
Performance Marketing Lead
Impact3
01.2021 - 01.2023
- Managed $1M+ in ad spend effectively, launching high-impact crypto campaigns.
- Successfully planned and launched Lark Davis' premium crypto newsletter and community, resulting in over $500K in revenue.
- Led the growth of the Bankless newsletter subscriber base from 15,000 to over 100,000 by implementing targeted Facebook, Instagram, and Google Ads campaigns.
Marketing Freelancer
Self-Employed
01.2019 - 01.2021
- I built a marketing business from scratch, acquiring six clients within eight months through organic channels and personal branding on Instagram.
- Independently managed all aspects of client relationships, including project scoping, funnel development, and advertising campaign execution, resulting in a 90% retention rate.
Education
Master of Science - Master In Project Management
EAE Business School
Madrid07-2018
Bachelor of Science - Business And Management
Queen Mary University of London
London07-2017
Skills
- Content distribution
- Content Strategy
- Content Management
- Web3 Writing
- Web3 Marketing
- Paid advertising
Languages
Italian
First Language
English
Proficient (C2)
C2
Spanish
Proficient (C2)
C2
References
References available upon request.
Timeline
Head of Digital Marketing
Milk Road
01.2023 - 03.2025
Performance Marketing Lead
Impact3
01.2021 - 01.2023
Marketing Freelancer
Self-Employed
01.2019 - 01.2021
Master of Science - Master In Project Management
EAE Business School
Bachelor of Science - Business And Management
Queen Mary University of London
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