TIANA LAPORTE

• Leadership Role (July 2023-Present): Entrusted with the helm of the company, orchestrating and directing all facets of commercial operations, logistics, and support functions.
• Strategic Social Media Management: Crafted and executed impactful social media campaigns, elevating brand engagement and resonance.
• Strategic Partnerships: Fostered valuable sponsorships with related and partnering entities, enriching marketing objectives and collaborations.
• Data-Driven Insights: Leveraged advanced data analytics to meticulously track lead generation campaigns, ensuring continuous improvement in quality.
• Innovative Marketing Strategies: Developed and implemented cutting-edge marketing strategies, instrumental in successful launches, re-branding campaigns, and promotions.
• Holistic Marketing Execution: Orchestrated comprehensive search engine marketing, advertising, and public relations campaigns, catalyzing increased demand and generating sales leads.
• Compelling Content Creation: Authored compelling press releases and curated engaging materials for the website and newsletters.
• Event Logistics Mastery: Expertly managed the administrative logistics of event planning, booking, and promotions, ensuring seamless execution.
• Creative Coordination: Orchestrated and curated captivating photo and video shoots, contributing to a visually compelling brand narrative.

• Communication: collaboration on strategies
• Launch of 2020 product range, launch of a new logo, follow-up competitive strategies, web content update, actions,etc
• Press: monitoring, analyzing and reporting the impact of their products
• Riders: follow-up the team riders and decisions, equipment follow-up (new – old gear)
• Social media: participation in the development, content and report.

• Monitoring the client portfolio, organize the commercial action and advise on the various products (inform, reservation, logistics, sales promotion, etc.)
• Collaboration in the design and implementation of commercial actions
• Contribution of the development of awareness of the group, search for partnership and ambassadors.

• Digital marketing: contribution on the social media strategy of the brands
• Events: contribution to the organization of local interventions
• Global management at the resort
• Sports events: kitesurf downwind on the spot
• Event : collaboration on the organization and communication of the Ceará Kite. Pro 2018 (GKA Kite-Surf World Tour).

• Events: contribution to the organization of team Seminars, team building days, conferences, children's day, etc.
• External events: participation in the organization of parties for clients.
• Public relations: management of invitations for regional events and contribution to the organization of IPC events or groups at Roland Garros.

• Market studies on specific sport territories, brands and sectors.
• Preparation of proposals for customers.
• Support for activations : on site events, supplier management and merchandising.
• Participation in the company’s new Content Project.