Tobias Ernesto Gramajo
Profilo professionale
Running expert with 15+ years of experience in the Sport industry (focus on Running & Trail Running).
In my professional path I had the chance to work in several departments: Events, Product Promotions, Sales, Sport Marketing, and as a Tec Rep MGR, developing the product strategic plans for a market leader running brand and managing a team of 5 people.
I succesfully worked cross-team to smoothly implement those plans and achieving the shared goals.
During the years, I've been able to develop and lead different projects always comparing risks and benefits.
I also smoothly faced unpredictable changes that occurred on the market during the last seasons, promptly adapting the strategy to preserve product and brand value for the whole market.
Track & Field and Road Running expert, I raced from 800mt up to 100km.
Trail Runner expert, I'm a finisher at the most important Trail and Ultra Trail races, UTMB (CCC,TDS), TOR DES GEANTS(TOR330, TOR130), LUT, etc ...
Panoramica
13
13
years of professional experience
Esperienza lavorativa
Tec Rep MGR - Trail Team MGR - Footwear Champion
Brooks Running
Italy
07.2009 - 12.2022
- Responsible for the seasonal product launches. Phase1: Internal "Go to Market" presentation for the employees. Phase 2: Sales Meeting presentation for GSG & SRA Retailers.
- Responsible for the technical information (Clinics, product presentations, running categories, product reviews, running podcast & video presentations, etc) for the whole market (Retail, Media & Running communities) coordinating a 5 members Tec Rep's team.
- Responsible for the PRO athletes team (10 members) coordinating: recruitment, travels, training camps, races, budget, payments, and general organization.
- Responsible for the product development (shoes & apparel), collaborating with the international product team.
From the begining I developed the most important projects for the growth of the brand in Italy, as the "Retailers Sales Meeting", the "Try On" formats, the "Product Positioning" strategy, etc ...
Competenze
- Proved leadership attitude
- Excellent public speaker and motivator
- Cooperative team player
- Comfortable in working in a high-paced environment
My Story
I was born in Cordoba (Argentina), and I moved to Italy at the age of 17 to follow my father and pursue the dream of finding bigger opportunities for my future. I could travel and discover Europe, collect memories and meet a lot of people. A pillar in my life has always been sport. I played Rugby when I was a child, then when arrived in Europe I started to run, I fell in love with "track & filed" races (800mt to 5000mt), and thanks to running I found my first job in the sports industry and I never stopped.
HARD SKILLS
- Managerial skills gained in 15+ years of professional experience
- Deep knowledge of running retail network (Italian & Spanish)
- Proficient in Office Toolkit and Social Media
LANGUAGES
- Spanish: Mothertongue
- Italian: Proficient (C2)
- English: Advanced intermediate (B2)
DRIVER LICENCE
A-B (for cars up to 9 seats and motorcycles)
HOBBY
- Mountaineering: I love climbing mountains, my favorites are Monte Rosa (Capanna Margherita) and Breithorn.
- Hiking: I love outdoor adventures with my daughter and my wife.
- Music: I play bass guitar
PROFESSIONAL EXPERIENCE (other)
07/2008 - 06/2009
Mizuno Italia SRL | Italy
Athletes & Events Responsible
- Responsible for the Italian Running events (sponsorships).
- Responsible for the Italian sponsored "road" and "track & field" athletes (national & international races).
01/2005 - 06/2008
INVENTA CPM | Italy
Running Advisor for Nike
- Responsible for the Nike Running events set up.
- Responsible for the Nike "try on" events (parks, retailers, tracks, etc)
- Responsible for the sales support activities within retailers & expos.
Cronologia
Tec Rep MGR - Trail Team MGR - Footwear Champion
Brooks Running
07.2009 - 12.2022