Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Valentina Loriga

Livorno,LI

Summary

Proven Marketing Manager with a track record of driving brand growth and enhancing online presence. Expert in leveraging digital marketing and strategic planning to boost sales performance and market penetration. Skilled in project management and marketing analytics, achieving significant results through innovative campaign strategies and cross-functional collaboration.

Overview

10
10
years of professional experience

Work History

Marketing Manager

Aliveda
05.2024 - 07.2024


  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.

Marketing Manager

Bazhilan Group
01.2023 - 11.2023
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Increased brand awareness by developing and implementing strategic marketing campaigns.

Marketing Manager

Gruppo Scotti
02.2016 - 05.2021
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
  • Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.

Marketing Specialist

T'Unique
12.2014 - 06.2015
  • Increased brand awareness by developing and implementing targeted marketing campaigns.
  • Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
  • Managed cross-functional teams to successfully execute product launches and promotional events.

Marketing Specialist

Filippi Lido
05.2014 - 12.2014
  • Developed successful partnerships by collaborating with retailers to maximize brand exposure and drive sales growth.
  • Developed engaging sales tools and collateral materials to support retailer efforts in promoting the brand and driving consumer interest.
  • Enhanced brand visibility by designing and executing trade marketing campaigns for key product lines.

Education

MBA -

Bologna Business School
Bologna
12.2022

Comunicazione D'impresa -

Business School Sole 24 Ore
Rome, Italy
12.2012

Skills

  • Digital Marketing
  • Customer Relationship Management (CRM)
  • Strategic Planning
  • Brand Promotion
  • Project Management
  • Marketing Analytics
  • Market data collection

Languages

English
Advanced (C1)
French
Upper intermediate (B2)

Timeline

Marketing Manager

Aliveda
05.2024 - 07.2024

Marketing Manager

Bazhilan Group
01.2023 - 11.2023

Marketing Manager

Gruppo Scotti
02.2016 - 05.2021

Marketing Specialist

T'Unique
12.2014 - 06.2015

Marketing Specialist

Filippi Lido
05.2014 - 12.2014

MBA -

Bologna Business School

Comunicazione D'impresa -

Business School Sole 24 Ore

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Valentina Loriga