Valentina Loriga
Livorno,LI
Summary
Proven Marketing Manager with a track record of driving brand growth and enhancing online presence. Expert in leveraging digital marketing and strategic planning to boost sales performance and market penetration. Skilled in project management and marketing analytics, achieving significant results through innovative campaign strategies and cross-functional collaboration.
Overview
10
10
years of professional experience
Work History
Marketing Manager
Aliveda
2024.05 - 2024.07
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
Marketing Manager
Bazhilan Group
2023.01 - 2023.11
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
Marketing Manager
Gruppo Scotti
2016.02 - 2021.05
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
Marketing Specialist
T'Unique
2014.12 - 2015.06
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
- Managed cross-functional teams to successfully execute product launches and promotional events.
Marketing Specialist
Filippi Lido
2014.05 - 2014.12
- Developed successful partnerships by collaborating with retailers to maximize brand exposure and drive sales growth.
- Developed engaging sales tools and collateral materials to support retailer efforts in promoting the brand and driving consumer interest.
- Enhanced brand visibility by designing and executing trade marketing campaigns for key product lines.
Education
MBA -
Bologna Business School
Bologna12.2022
Comunicazione D'impresa -
Business School Sole 24 Ore
Rome, Italy12.2012
Skills
- Digital Marketing
- Customer Relationship Management (CRM)
- Strategic Planning
- Brand Promotion
- Project Management
- Marketing Analytics
- Market data collection
Languages
English
Advanced (C1)
French
Upper intermediate (B2)
Timeline
Marketing Manager
Aliveda
2024.05 - 2024.07
Marketing Manager
Bazhilan Group
2023.01 - 2023.11
Marketing Manager
Gruppo Scotti
2016.02 - 2021.05
Marketing Specialist
T'Unique
2014.12 - 2015.06
Marketing Specialist
Filippi Lido
2014.05 - 2014.12
MBA -
Bologna Business School
Comunicazione D'impresa -
Business School Sole 24 Ore