Valentina Mezzacapa
Milano
Summary
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
8
8
years of professional experience
Work History
HEAD OF DIGITAL MARKETING
Orteat
11.2019 - Current
- Planned and executed web, database marketing and social media advertising campaigns.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
- Implemented weekly promotional and editorial strategies to improve customer engagement across channels.
- Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
- Created and managed social media campaigns to increase brand engagement.
- Conducted market research to identify new opportunities and target markets.
DIGITAL MARKETING & SOCIAL STRATEGY
Tamaco
09.2018 - 10.2019
- Led projects to redesign web pages, diversify strategies and revitalize social media presence.
- Maintained in-depth understanding of industry practices and trends to best promote products.
- Created content strategies for digital media.
- Optimized website content and images to improve search engine rankings.
- Created customized marketing materials to increase product awareness.
SOCIAL MEDIA MANAGER & COPYWRITER
Pandemia
05.2018 - 09.2018
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Collaborated with team members to develop creative campaigns for social media platforms.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
Marketing Assistant
90CENTO CASA EDITRICE
10.2017 - 12.2017
- Created engaging content for Pinterest, Facebook, and Instagram.
- Conducted thorough research to construct creative and fresh ideas.
- Created customized marketing materials to increase product awareness.
- Wrote engaging and successful marketing, advertising, and website copy.
- Conducted primary and secondary research to better understand customer needs and behaviors.
Communication Assistant
AGENZIA DELLE ENTRATE
10.2015 - 12.2015
- Maintained corporate website using content management systems and associated plugins.
- Met with media and press personnel to schedule interviews and issue company statements.
- Managed internal company correspondence by delivering documents, memos and newsletters to appropriate personnel.
Education
Laurea Magistrale in Comunicazione D'Impresa - Marketing And Management
Università Degli Studi Di Palermo
PalermoErasmus Student Exchange, Media Communication, Brand Marketing, User Experience -
Katholieke University of Leuven (Belgium)
Laurea Triennale in Comunicazione per i media - Marketing And Management
Università Degli Studi Di Palermo
Liceo Classico Vittorio Emanuele II, Palermo
Skills
- Copywriting
- Project Management
- Social Media Management
- Digital Marketing
- Customer Relationship Management
- Content Writing
- Digital Advertising
- Pacchetto Office
- Photoshop e Illustrator
- Keynote
- Digital PR
- SEO
- Strategic Management
- Email Marketing (DEM; B2B; B2C)
- Referral Program
- Business Manager
- Google ADS
- Google Analytics
- Partnership B2B
- Google Analytics Understanding
- E-Newsletters
- Service Promotion
- Market Research Analysis
- Strategic Marketing
- Marketing Program Management
- Product Promotion
- Marketing Campaigns
- Decision-Making
- Social Media Marketing
Timeline
HEAD OF DIGITAL MARKETING
Orteat
11.2019 - Current
DIGITAL MARKETING & SOCIAL STRATEGY
Tamaco
09.2018 - 10.2019
SOCIAL MEDIA MANAGER & COPYWRITER
Pandemia
05.2018 - 09.2018
Marketing Assistant
90CENTO CASA EDITRICE
10.2017 - 12.2017
Communication Assistant
AGENZIA DELLE ENTRATE
10.2015 - 12.2015
Laurea Magistrale in Comunicazione D'Impresa - Marketing And Management
Università Degli Studi Di Palermo
Erasmus Student Exchange, Media Communication, Brand Marketing, User Experience -
Katholieke University of Leuven (Belgium)
Laurea Triennale in Comunicazione per i media - Marketing And Management
Università Degli Studi Di Palermo
Liceo Classico Vittorio Emanuele II, Palermo
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