Valeria Bondar
Milan
Summary
Performance marketing professional with solid and trackable record of driving e-commerce revenue and customer growth through the power of paid digital channels and growth mindset. Dedicated to maximizing performance marketing investment efficiency in the fast-paced ever-changing industry environment. Passionate about data, marketing automation and technology.
Overview
7
7
years of professional experience
Work History
Senior Performance Marketing Manager
New Guards Group (Reebok Europe)
02.2023 - 07.2023
- Developed and implemented an integrated campaign strategy across SEM, Paid Social, Display Programmatic, Affiliates & Growth Partnerships.
- Managed a performance marketing yearly budget of €10+ML, set up and was accountable for yearly to daily KPI targets for Performance Marketing channels.
- Acted as the main POC for internal stakeholders (Brand communications, Product marketing, Content, Merchandising, Product & Tech) and external marketing agencies, vendors and media partners.
- Developed and optimized Performance Marketing data analysis and reporting.
Performance Marketing Manager
Farfetch
03.2018 - 08.2022
- Developed and executed performance marketing investment strategy across Affiliates, Growth Partnerships and Paid Influencers in Greater China region.
- Managed a $10-15ML yearly performance marketing budget with attached KPI targets on ROAS, traffic and new customer acquisition.
- Managed a team of 2 and 150+ external media vendors and partners.
- Consistently overperformed on yearly results which led to 3 career promotions over a period of 4.5 years.
- Channel revenues tripled and media count grew tenfold during my tenure.
- Winner of International Performance Marketing Awards 2020 “Best Performance Marketing Campaign - APAC”.
- Reported to VP of Growth Marketing Greater China.
Senior Performance Marketing Specialist
VIP.com (Vipshop)
06.2017 - 03.2018
- Managed SEM, Affiliates and Influencer marketing for the company's overseas business division (USA, EMEA, Russia and CIS).
- Monitored and optimized across ROAS, traffic and customer acquisition KPIs.
Digital Marketing and E-commerce Manager
HELEN LEE
01.2016 - 05.2017
- Launched and developed the e-commerce business for a contemporary designer fashion brand with online stores on Tmall, Wechat and Shopify.
- Managed digital marketing activity (E-commerce platform ads, ePR, Influencers, Organic & Paid Social across Chinese and Global social media platforms) with attached ROAS, traffic and customer acquisition targets .
- Built and implemented e-commerce operations flows across Shipping, Customer Service, Creative Production & Shooting, Catalogue management and relevant functions within the team.
Education
MBA - Business Administration
IFA Paris
Paris, France02.2016
Bachelor of Arts - Linguistics
Taras Shevchenko National University of Kyiv
Kyiv, Ukraine06.2013
Skills
- SEM (Google, Bing)
- Paid Social (Meta, Tiktok, Pinterest)
- Display Advertising
- Affiliate marketing
- Performance Marketing Strategy
- Data Analytics
- Marketing Campaign Implementation
- Performance Marketing Experimentation
- Marketing Technology and Automation
- Agency Management
- Team Management
Languages
English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Bilingual or Proficient (C2)
Italian
Intermediate (B1)
French
Elementary (A2)
Russian
Bilingual or Proficient (C2)
Ukrainian
Bilingual or Proficient (C2)
Accomplishments
- International Performance Marketing Awards 2020 "Best Performance Marketing Campaign - APAC" Winner"Best Performance Marketing Campaign - APAC" Winner
- Distinctions Award issued by IFA Paris MBA program in 2016
- BA Diploma with honors issued by Taras Schevchenko National University of Kyiv in 2013
- Excellence Scholarship issued by Beijing University of Technology in 2012
- Academic Scholarship issued by Ministry of Education of People's Republic of China in 2010
Timeline
Senior Performance Marketing Manager
New Guards Group (Reebok Europe)
02.2023 - 07.2023
Performance Marketing Manager
Farfetch
03.2018 - 08.2022
Senior Performance Marketing Specialist
VIP.com (Vipshop)
06.2017 - 03.2018
Digital Marketing and E-commerce Manager
HELEN LEE
01.2016 - 05.2017
MBA - Business Administration
IFA Paris
Bachelor of Arts - Linguistics
Taras Shevchenko National University of Kyiv
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