Valeria Delvecchio
Milan
Summary
Experienced Product Marketing adept in crafting compelling narratives, executing GTM strategies, conducting market research, and driving product adoption. Proficient in all facets of product marketing, including market intelligence, sales enablement, positioning and messaging, and orchestrating successful Product Launches. Passionate about leveraging data-driven insights to optimize business outcomes and enhance product visibility and adoption.
Overview
16
16
years of professional experience
Work History
Product Marketing Manager
ELIGO eVoting
Milan, Italy
01.2022 - Current
- Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition
- Led analysis of existing data and insights to validate 100% of positioning and messaging across segments, driving demand and awareness, resulting in 531% increase in 6 months in product visibility
- Developed 3 GTM strategies and plans based on business goals, product readiness, and positioning
- Ensure consistent and impactful messaging, creating targeted educational assets (50 webinar, 25 product pills, Knowledge base, content marketing)
- Provide training and enablement for Sales Team (pitch, deck, battle card)
- Developed and implemented strategies to optimize product performance across all phases of AARR funnel
- Offered pricing and feature recommendations to management and cross-functional teams
- Drove international growth in coordination with product, sales, and support teams
Head of Product Marketing & Communication
Techedge Group
Milan, Italy
07.2021 - 01.2022
- Managed execution of product marketing strategies to enhance digital positioning and international growth (US, Germany, Spain)
- Led creation of value-based messaging and positioning that resonated with audience/segments and drove demo booking by 45%
- Created and updated 30+ sales-facing material, kitted assets and product data sheets
- Influenced 2 product roadmaps by using customer insights to build compelling business cases
- Lead in collaboration with Global Marketing Department planning, execution, and optimization of customer acquisition campaigns (SEO, PPC campaigns, Referral) with average conversion rate of 35%
- Wrote and distributed press releases to increase brands visibility
Product Marketing Manager
Radicalbit
Milan, Italy
04.2019 - 07.2021
- Analyzed market data to craft strategies for demand generation.
- Led launch of new products, defining value propositions, channels, and delivering complete marketing kits (sales enablement material, training)
- Creating concise, actionable battle cards to optimize and speed up sales conversion (+25% speed in closed deals)
- Identifying target customer needs to help with research & analysis for product gaps, resulting in a 22% cut down in customer complaints
- Collaborated with data scientists and engineers to produce case studies, tech blog posts, whitepapers, and editorial plan
- Developed communication strategies to drive forward progress in public relations, reaching +65% in brand visibility
- Strengthened industry partnerships to improve product placement, amplify coverage, and maximize effectiveness of marketing strategies
Marketing Coordinator
Gamma Innovation
Milan, MI
05.2018 - 03.2019
- Designed and executed marketing and communication plans for legal and credit products, and Tech Academy, focusing on demand and lead generation, increasing demand for Tech Academy by 65%
- Monitored corporate social media accounts and leveraged community support to promote brand and products
- Received and processed customer feedback, supported and optimized customer journey, and adapted strategy to reflect business goals
- Built and led strong presentations to promote products and build brand recognition, reaching +25% in visibility and share of voice
- Manage relationships with external partners and contractors to acquire mutually benefiting contracts and successful project delivery
Key Account Manager
International Technology Group
Milan, Italy
10.2007 - 04.2018
- Managed sale, and training of IT certifications in Universities (IULM and Bocconi) and companies for digital reskilling
- Facilitated strategic meetings with key stakeholders to understand customer needs and develop action plans like development of e-commerce to speed up selling of certification and e-learning platform
- Built and maintained strong client relationships to drive business growth
- Trained teams (5 people) to optimize service delivery to boost customer satisfaction, reducing churn rate by more than 85%
- Developed thorough understanding of key clients' needs and requirements to prepare customized solutions
Education
Master in Product Management - Product Management
Product Heroes
Milan, MI02.2024
Cultural Awareness and Intercultural Relations in Global Business - Communication Studies
MIT Professional Education
Massachusetts06.2022
Course in Digital Corporate Entrepreneurship - Business Administration And Management
MIP Politecnico School of Management
Milan, MI03.2022
Digital Transformation - Business Management
Talent Garden
Milan, MI07.2018
Growth Hacking & Performance Marketing - Special Products Marketing Operations
Ninja Academy
Milan, MI02.2018
PR & Media Relations - Public Relations
24Ore Business School
Milan, MI05.2011
M.D. - Language Interpretation And Translation
University of Milan
Milan, MI12.2006
Skills
- Marketing strategy
- Cross-Functional Leadership
- Stakeholder Management
- Internal and External Communication
- Team Development
- Go-to-Market Plans
Accomplishments
- Successful management of a digital equity crowdfunding campaign for Radicalbit, surpassing the target by raising €1,106,500.
- Organization and participation in Web Summit 2022 and 2023, including pitch submissions, press releases, and promotional materials.
- Achieved a 45% increase in brand authority for Radicalbit's products
- Conceptualized and launched the Live Stream Shopping product for Radicalbit.
- Contributed to the product roadmap for Eligo in collaboration with the Politecnico.
International Experiences
- I coordinated sales and marketing departments for the Techedge Group (now Avvale) startup ESGeo in the USA, Germany, and Spain.
- I played a key role in the internationalization process of Eligo eVoting for the Spanish, UK and Brazilian markets.
- Preparation for ELIGO eVoting participation and product pitch in the Lisbon Web summit.
- International Events: AI Summit in UK, Kafka Summit in Berlin, Techcrunch in Berlin
Skills
- HubSpot and Zoho CRM
- Hotjar
- OptinMonk
- Pendo
- AI Tool
- Google analytics, Search Console
- Google and Microsoft suite
- Trello
Languages
Italian
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
References
- Maria Chiara Mignani
- Inti Merino Rimini
- Gloria Ronzoni
- Saverio Veltri
Timeline
Product Marketing Manager
ELIGO eVoting
01.2022 - Current
Head of Product Marketing & Communication
Techedge Group
07.2021 - 01.2022
Product Marketing Manager
Radicalbit
04.2019 - 07.2021
Marketing Coordinator
Gamma Innovation
05.2018 - 03.2019
Key Account Manager
International Technology Group
10.2007 - 04.2018
Master in Product Management - Product Management
Product Heroes
Cultural Awareness and Intercultural Relations in Global Business - Communication Studies
MIT Professional Education
Course in Digital Corporate Entrepreneurship - Business Administration And Management
MIP Politecnico School of Management
Digital Transformation - Business Management
Talent Garden
Growth Hacking & Performance Marketing - Special Products Marketing Operations
Ninja Academy
PR & Media Relations - Public Relations
24Ore Business School
M.D. - Language Interpretation And Translation
University of Milan
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