Summary
Overview
Work History
Education
Skills
Accomplishments
International Experiences
Languages
Tools
Timeline
Valeria Delvecchio

Valeria Delvecchio

Milan

Summary

Senior Product Marketing Manager with a track record of driving adoption and growth for digital products across B2B and B2C markets. Skilled in crafting positioning and messaging, executing go-to-market strategies, and enabling sales teams with impactful collateral. Experienced in multi-market product launches, competitive intelligence, and persona-driven marketing, consistently aligning cross-functional teams to business goals. Known for translating complex solutions into compelling value propositions and using data-driven insights to optimize acquisition, retention, and overall product success.

Overview

18
18
years of professional experience

Work History

Senior Product Marketing - EU Division

IG Group (Finance)
01.2025 - Current
  • Implemented data-driven product analytics (Pendo), cutting 6 weeks of engineering workload and enabling faster insight-driven decisions.
  • Automated and analyzed customer feedback across EU markets, refining positioning, roadmap, and website messaging to improve local relevance.
  • Developed sales enablement materials (glossary, decks, battlecards), raising product knowledge and sales efficiency across regions.
  • Orchestrated product launch in France, preparing all GTM assets and supporting local teams, resulting in successful rollout and early adoption.
  • Conducted competitive analysis with new intelligence tools, uncovering opportunities and shaping strategic decisions for roadmap priorities.
  • Enabled CRM-driven targeted campaigns (segmentation, nurture flows, redesigned templates), significantly increasing lead-to-conversion rates.
  • Improved in-app adoption by 35% through UX discovery, spotting friction points, and designing in-app guidance for hidden features.
  • Collected and translated customer/stakeholder requirements into product upgrades, including redesigned onboarding and in-app payment flows.

Product Marketing Manager

Eligo EVoting (Legaltech)
01.2022 - 12.2024
  • Developed and executed comprehensive product marketing strategies to enhance brand visibility and market reach.
  • Led analysis of existing data and insights to validate 100% of positioning and messaging across segments, driving demand and awareness, resulting in 531% increase in 6 months in product visibility
  • Developed 3 GTM strategies and plans based on business goals, product readiness, and positioning
  • Ensure consistent and impactful messaging, creating targeted educational assets (50 webinar, 25 product pills, Knowledge base, content marketing)
  • Led cross-functional teams to launch innovative eVoting solutions, ensuring alignment with customer needs and regulatory requirements.
  • Provide training and enablement for Sales Team (pitch, deck, battle card)
  • Developed and implemented strategies to optimize product performance across all phases of AARR funnel
  • Offered pricing and feature recommendations to management and cross-functional teams
  • Drove international growth in coordination with product, sales, and support teams
  • Utilized data analytics tools to measure performance of marketing campaigns, driving continuous improvement in strategies employed.

Head of Product Marketing & Communication

Techedge (IT Consulting)
07.2021 - 01.2022
  • Managed execution of product marketing strategies to enhance digital positioning and international growth (US, Germany, Spain)
  • Led creation of value-based messaging and positioning that resonated with audience/segments and drove demo booking by 45%
  • Collaborated closely with the engineering team during product development stages providing essential input from a marketing standpoint.
  • Spearheaded the creation of sales collateral, including presentations, case studies, and whitepapers, to support revenue growth objectives.
  • Influenced 2 product roadmaps by using customer insights to build compelling business cases
  • Lead in collaboration with Global Marketing Department planning, execution, and optimization of customer acquisition campaigns (SEO, PPC campaigns, Referral) with average conversion rate of 35%
  • Wrote and distributed press releases to increase brands visibility
  • Mentored junior team members to foster professional growth and enhance team performance.

Product Marketing Manager

Radicalbit (Deep-tech)
04.2019 - 07.2021
  • Analyzed market data to craft strategies for demand generation.
  • Led launch of new products, defining value propositions, channels, and delivering complete marketing kits (sales enablement material, training)
  • Served as focal point for all customer input and market intelligence for product improvements.
  • Drove marketing initiatives to increase product visibility and market performance.
  • Assessed new product specifications to meet client needs.
  • Creating concise, actionable battle cards to optimize and speed up sales conversion (+35% speed in closed deals)
  • Identifying target customer needs to help with research & analysis for product gaps, resulting in a 22% cut down in customer complaints
  • Collaborated with data scientists and engineers to produce case studies, tech blog posts, whitepapers, and editorial plan
  • Developed communication strategies to drive forward progress in public relations, reaching +65% in brand visibility
  • Optimized segment space automation growth by leading marketing strategy and content creation.
  • Strengthened industry partnerships to improve product placement, amplify coverage, and maximize effectiveness of marketing strategies

Marketing Coordinator

Gamma Group (IT Consulting)
05.2018 - 03.2019
  • Designed and executed marketing and communication plans for legal and credit products, and Tech Academy, focusing on demand and lead generation, increasing demand for Tech Academy by 65%
  • Monitored corporate social media accounts and leveraged community support to promote brand and products
  • Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
  • Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
  • Used online and offline marketing to generate leads, increase visibility and drive sales growth.
  • Received and processed customer feedback, supported and optimized customer journey, and adapted strategy to reflect business goals
  • Built and led strong presentations to promote products and build brand recognition, reaching +25% in visibility and share of voice
  • Manage relationships with external partners and contractors to acquire mutually benefiting contracts and successful project delivery
  • Organized events and trade shows, enhancing brand presence within industry communities.

Key Account Manager

International Technology Group (Consulting)
10.2007 - 04.2018
  • Managed sale, and training of IT certifications in Universities (IULM and Bocconi) and companies for digital reskilling
  • Delivered exceptional customer service by resolving client concerns quickly and efficiently.
  • Facilitated strategic meetings with key stakeholders to understand customer needs and develop action plans like development of e-commerce to speed up selling of certification and e-learning platform
  • Proactively identified potential issues within key accounts, taking corrective action to prevent loss of business or dissatisfaction.
  • Fostered long-term relationships with stakeholders, ensuring alignment with business objectives.
  • Led cross-functional teams to implement customer solutions and improve service delivery.
  • Leveraged CRM tools to track account interactions and sales progress, ensuring accurate forecasting and reporting.
  • Trained teams (5 people) to optimize service delivery to boost customer satisfaction, reducing churn rate by more than 85%
  • Developed thorough understanding of key clients' needs and requirements to prepare customized solutions

Education

Product Growth

Wes Bush
03-2025

Product Growth - Monetization

Product Heroes
11-2024

Product Management

Product Heroes
02.2024

Cultural Awareness in Global Businesses

MIT
06.2022

Digital Corporate Entrepreneurship

MIP Politecnico
03.2022

Digital Transformation & Service Design

Talent Garden
07.2018

Growth Hacking - Marketing

Ninja Academy
02.2018

PR & Media Relations

24Ore Business School
05.2011

M.D. - Modern Languages And Literatures

University of Milan
12.2006

Skills

  • Cross-department leadership
  • Product promotion
  • Stakeholder collaboration
  • Market intelligence
  • Product growth
  • Go-to-Market
  • Product positioning
  • Targeted customer analysis
  • Demand generation
  • Product launches

Accomplishments

  • Exceeded fundraising goals by successfully managing Radicalbit’s digital equity crowdfunding campaign, raising €1.1M and surpassing target.
  • Drove brand authority and product adoption for Eligo eVoting, positioning the company as a credible leader in digital voting solutions.
  • Launched and executed GTM strategy for IG’s Investments product, expanding the product portfolio and strengthening cross-sell opportunities.
  • Conceptualized, launched, and brought to market a Live Stream Shopping platform for Radicalbit, integrating analytics for retailer ROI measurement.
  • Contributed to Eligo’s product growth strategy in collaboration with Politecnico di Milano, aligning academic research with business expansion goals.

International Experiences

  • Coordinated multi-market product launch for IG Investments in the EU, starting with France and adapting GTM strategy to local market dynamics.
  • Orchestrated cross-functional sales and marketing alignment for Techedge Group’s startup ESGeo, supporting international expansion into the US, Germany, and Spain.
  • Drove internationalization of Eligo eVoting, enabling entry into Spain, the UK, and Brazil with localized positioning and go-to-market support.
  • Increased brand visibility through global events, representing companies at leading conferences including AI Summit (UK), Kafka Summit (Berlin), and TechCrunch (Berlin).

Languages

English
Bilingual or Proficient (C2)

Tools

  • HubSpot
  • Pendo
  • Crayon
  • Hotjar
  • OptinMonk
  • AI Tools
  • Google analytics, Search Console, Lookerstudio
  • Similarweb
  • Google and Microsoft suite
  • Jira
  • Miro

Timeline

Senior Product Marketing - EU Division - IG Group (Finance)
01.2025 - Current
Product Marketing Manager - Eligo EVoting (Legaltech)
01.2022 - 12.2024
Head of Product Marketing & Communication - Techedge (IT Consulting)
07.2021 - 01.2022
Product Marketing Manager - Radicalbit (Deep-tech)
04.2019 - 07.2021
Marketing Coordinator - Gamma Group (IT Consulting)
05.2018 - 03.2019
Key Account Manager - International Technology Group (Consulting)
10.2007 - 04.2018
Wes Bush - , Product Growth
Product Heroes - , Product Growth - Monetization
Product Heroes - , Product Management
MIT - , Cultural Awareness in Global Businesses
MIP Politecnico - , Digital Corporate Entrepreneurship
Talent Garden - , Digital Transformation & Service Design
Ninja Academy - Growth Hacking, Marketing
24Ore Business School - , PR & Media Relations
University of Milan - M.D., Modern Languages And Literatures

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Valeria Delvecchio