Valeria Delvecchio
Milan
Summary
Senior Product Marketing Manager with a track record of driving adoption and growth for digital products across B2B and B2C markets. Skilled in crafting positioning and messaging, executing go-to-market strategies, and enabling sales teams with impactful collateral. Experienced in multi-market product launches, competitive intelligence, and persona-driven marketing, consistently aligning cross-functional teams to business goals. Known for translating complex solutions into compelling value propositions and using data-driven insights to optimize acquisition, retention, and overall product success.
Overview
18
18
years of professional experience
Work History
Senior Product Marketing - EU Division
IG Group (Finance)
01.2025 - Current
- Implemented data-driven product analytics (Pendo), cutting 6 weeks of engineering workload and enabling faster insight-driven decisions.
- Automated and analyzed customer feedback across EU markets, refining positioning, roadmap, and website messaging to improve local relevance.
- Developed sales enablement materials (glossary, decks, battlecards), raising product knowledge and sales efficiency across regions.
- Orchestrated product launch in France, preparing all GTM assets and supporting local teams, resulting in successful rollout and early adoption.
- Conducted competitive analysis with new intelligence tools, uncovering opportunities and shaping strategic decisions for roadmap priorities.
- Enabled CRM-driven targeted campaigns (segmentation, nurture flows, redesigned templates), significantly increasing lead-to-conversion rates.
- Improved in-app adoption by 35% through UX discovery, spotting friction points, and designing in-app guidance for hidden features.
- Collected and translated customer/stakeholder requirements into product upgrades, including redesigned onboarding and in-app payment flows.
Product Marketing Manager
Eligo EVoting (Legaltech)
01.2022 - 12.2024
- Developed and executed comprehensive product marketing strategies to enhance brand visibility and market reach.
- Led analysis of existing data and insights to validate 100% of positioning and messaging across segments, driving demand and awareness, resulting in 531% increase in 6 months in product visibility
- Developed 3 GTM strategies and plans based on business goals, product readiness, and positioning
- Ensure consistent and impactful messaging, creating targeted educational assets (50 webinar, 25 product pills, Knowledge base, content marketing)
- Led cross-functional teams to launch innovative eVoting solutions, ensuring alignment with customer needs and regulatory requirements.
- Provide training and enablement for Sales Team (pitch, deck, battle card)
- Developed and implemented strategies to optimize product performance across all phases of AARR funnel
- Offered pricing and feature recommendations to management and cross-functional teams
- Drove international growth in coordination with product, sales, and support teams
- Utilized data analytics tools to measure performance of marketing campaigns, driving continuous improvement in strategies employed.
Head of Product Marketing & Communication
Techedge (IT Consulting)
07.2021 - 01.2022
- Managed execution of product marketing strategies to enhance digital positioning and international growth (US, Germany, Spain)
- Led creation of value-based messaging and positioning that resonated with audience/segments and drove demo booking by 45%
- Collaborated closely with the engineering team during product development stages providing essential input from a marketing standpoint.
- Spearheaded the creation of sales collateral, including presentations, case studies, and whitepapers, to support revenue growth objectives.
- Influenced 2 product roadmaps by using customer insights to build compelling business cases
- Lead in collaboration with Global Marketing Department planning, execution, and optimization of customer acquisition campaigns (SEO, PPC campaigns, Referral) with average conversion rate of 35%
- Wrote and distributed press releases to increase brands visibility
- Mentored junior team members to foster professional growth and enhance team performance.
Product Marketing Manager
Radicalbit (Deep-tech)
04.2019 - 07.2021
- Analyzed market data to craft strategies for demand generation.
- Led launch of new products, defining value propositions, channels, and delivering complete marketing kits (sales enablement material, training)
- Served as focal point for all customer input and market intelligence for product improvements.
- Drove marketing initiatives to increase product visibility and market performance.
- Assessed new product specifications to meet client needs.
- Creating concise, actionable battle cards to optimize and speed up sales conversion (+35% speed in closed deals)
- Identifying target customer needs to help with research & analysis for product gaps, resulting in a 22% cut down in customer complaints
- Collaborated with data scientists and engineers to produce case studies, tech blog posts, whitepapers, and editorial plan
- Developed communication strategies to drive forward progress in public relations, reaching +65% in brand visibility
- Optimized segment space automation growth by leading marketing strategy and content creation.
- Strengthened industry partnerships to improve product placement, amplify coverage, and maximize effectiveness of marketing strategies
Marketing Coordinator
Gamma Group (IT Consulting)
05.2018 - 03.2019
- Designed and executed marketing and communication plans for legal and credit products, and Tech Academy, focusing on demand and lead generation, increasing demand for Tech Academy by 65%
- Monitored corporate social media accounts and leveraged community support to promote brand and products
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
- Used online and offline marketing to generate leads, increase visibility and drive sales growth.
- Received and processed customer feedback, supported and optimized customer journey, and adapted strategy to reflect business goals
- Built and led strong presentations to promote products and build brand recognition, reaching +25% in visibility and share of voice
- Manage relationships with external partners and contractors to acquire mutually benefiting contracts and successful project delivery
- Organized events and trade shows, enhancing brand presence within industry communities.
Key Account Manager
International Technology Group (Consulting)
10.2007 - 04.2018
- Managed sale, and training of IT certifications in Universities (IULM and Bocconi) and companies for digital reskilling
- Delivered exceptional customer service by resolving client concerns quickly and efficiently.
- Facilitated strategic meetings with key stakeholders to understand customer needs and develop action plans like development of e-commerce to speed up selling of certification and e-learning platform
- Proactively identified potential issues within key accounts, taking corrective action to prevent loss of business or dissatisfaction.
- Fostered long-term relationships with stakeholders, ensuring alignment with business objectives.
- Led cross-functional teams to implement customer solutions and improve service delivery.
- Leveraged CRM tools to track account interactions and sales progress, ensuring accurate forecasting and reporting.
- Trained teams (5 people) to optimize service delivery to boost customer satisfaction, reducing churn rate by more than 85%
- Developed thorough understanding of key clients' needs and requirements to prepare customized solutions
Education
Product Growth
03-2025
Product Growth - Monetization
11-2024
Product Management
02.2024
Cultural Awareness in Global Businesses
06.2022
Digital Corporate Entrepreneurship
03.2022
Digital Transformation & Service Design
07.2018
Growth Hacking - Marketing
02.2018
PR & Media Relations
05.2011
M.D. - Modern Languages And Literatures
12.2006
Skills
- Cross-department leadership
- Product promotion
- Stakeholder collaboration
- Market intelligence
- Product growth
- Go-to-Market
- Product positioning
- Targeted customer analysis
- Demand generation
- Product launches
Accomplishments
- Exceeded fundraising goals by successfully managing Radicalbit’s digital equity crowdfunding campaign, raising €1.1M and surpassing target.
- Drove brand authority and product adoption for Eligo eVoting, positioning the company as a credible leader in digital voting solutions.
- Launched and executed GTM strategy for IG’s Investments product, expanding the product portfolio and strengthening cross-sell opportunities.
- Conceptualized, launched, and brought to market a Live Stream Shopping platform for Radicalbit, integrating analytics for retailer ROI measurement.
- Contributed to Eligo’s product growth strategy in collaboration with Politecnico di Milano, aligning academic research with business expansion goals.
International Experiences
- Coordinated multi-market product launch for IG Investments in the EU, starting with France and adapting GTM strategy to local market dynamics.
- Orchestrated cross-functional sales and marketing alignment for Techedge Group’s startup ESGeo, supporting international expansion into the US, Germany, and Spain.
- Drove internationalization of Eligo eVoting, enabling entry into Spain, the UK, and Brazil with localized positioning and go-to-market support.
- Increased brand visibility through global events, representing companies at leading conferences including AI Summit (UK), Kafka Summit (Berlin), and TechCrunch (Berlin).
Languages
English
Bilingual or Proficient (C2)
Tools
- HubSpot
- Pendo
- Crayon
- Hotjar
- OptinMonk
- AI Tools
- Google analytics, Search Console, Lookerstudio
- Similarweb
- Google and Microsoft suite
- Jira
- Miro
Timeline
Senior Product Marketing - EU Division - IG Group (Finance)
01.2025 - Current
Product Marketing Manager - Eligo EVoting (Legaltech)
01.2022 - 12.2024
Head of Product Marketing & Communication - Techedge (IT Consulting)
07.2021 - 01.2022
Product Marketing Manager - Radicalbit (Deep-tech)
04.2019 - 07.2021
Marketing Coordinator - Gamma Group (IT Consulting)
05.2018 - 03.2019
Key Account Manager - International Technology Group (Consulting)
10.2007 - 04.2018
Wes Bush - , Product Growth
Product Heroes - , Product Growth - Monetization
Product Heroes - , Product Management
MIT - , Cultural Awareness in Global Businesses
MIP Politecnico - , Digital Corporate Entrepreneurship
Talent Garden - , Digital Transformation & Service Design
Ninja Academy - Growth Hacking, Marketing
24Ore Business School - , PR & Media Relations
University of Milan - M.D., Modern Languages And Literatures