VERONICA BOSCHI
Roma
Profilo professionale
Experienced fashion business professional with a strong background in luxury retail and wholesale management, complemented by a robust academic role as a lecturer at Rome Business School. Adept in Retail Analytics, Fashion Branding, and Market Segmentation with a passion for knowledge sharing and education in an international environment.
Panoramica
19
19
years of professional experience
Esperienza lavorativa
Lecturer in Fashion Business
Temple University
Rome
2026.01 - 2026.06
- Teaching courses on Fashion Styling and Retail
- Lecturer in Fashion Business.
Lecturer in Fashion Business
Naba
Rome
2026.01 - 2026.06
- Teaching courses on Retail and Business Management
- Lecturer in Fashion Business.
Lecturer in Fashion Business
Rome Business School
Rome
2023.01 - 2026.06
- Teaching in three Master’s programs (two on-campus, one online), all delivered entirely in English
- Modules taught include:
- - Retail Analytics
- - Branding and Positioning
- - Fashion Market Segmentation
- - Fashion Styling
- - Buying and Merchandising
- - The Importance of Fabrics in Fashion
- - The Role of the Buyer and Product Merchandiser
- - The Italian textile Industry: design & Italian style
- - History of fashion photography.
- - Customer Luxury experience, Story Telling and luxury service.
- Supporting students through project work, business case discussions, and applied learning
- Collaborating with international faculty and coordinating with academic teams for content planning and delivery
- Tutoring for the students final Capstone Project
Retail Manager
Doppelganger
Rome
2024.09 - 2025.07
• Responsible for 100+ retail and franchise stores, managing a team of 7 area managers across Italy and abroad
• Defined and implemented commercial expansion strategies and sales planning
• Led staff training, performance evaluation, and created inclusive customer-focused environments
• Conducted market research and competitor analysis to drive business growth
Global Commercial Director
Alex De Pase Srl
2022.05 - 2023.11
Start up Project. Responsible for the WW distribution of the brand, business growth and branding and positioning.
Wholesale Area Manager – Central/Eastern Europe
Salvatore Ferragamo S.p.A.
2014.08 - 2018.09
• Managed B2B relationships across multiple countries including Germany, Austria, Poland, and Romania
• Oversaw seasonal wholesale turnover of €11M; ensured contract compliance and delivery coordination
• Strengthened client relationships and identified opportunities for market expansion
Retail Coordinator (Europe)
Max Mara Fashion Group
2011.10 - 2014.07
Retail Coordinator for Franchising Pennyblack stores in
Europe (markets Italy - Spain - Portugal - Germany).
Turnover managed per season: 1 mil € retail value.
From the PE14 season responsible for direct shops in Bilbao
and Berlin with the task of research, selection and training of personnel on product, sales techniques and VM.
Showroom Manager
Canali S.p.A.
Milan
2009.06 - 2011.09
Sales Intern (RED Valentino)
Valentino S.p.A.
2008.08 - 2009.12
Commercial & Administrative Assistant
Vaselli Marmi
Siena
2007.05 - 2008.07
Istruzione
Degree - Foreign Languages and Literature
Università degli Studi di Siena
Master - English and American Literature
University of Kent
CanterburyHigh School Diploma - Modern Languages
Liceo Linguistico Sperimentale 'San Bellarmino'
MontepulcianoCompetenze
- Fashion Business Lecturer and luxury fashion executive with over 15 years of experience in international retail, wholesale, branding, merchandising and market development Combining senior industry expertise with academic excellence, she teaches Master's-level courses entirely in English for international cohorts
Languages
Italian – Native
English – C1 (Advanced)
Spanish – C1 (Advanced)
French – B1 (Intermediate)
Additional Information
- Strong public speaking and interpersonal communication skills
- Experienced in online and hybrid teaching formats
- Authorization to process personal data as per GDPR
Cronologia
Lecturer in Fashion Business
Temple University
2026.01 - 2026.06
Lecturer in Fashion Business
Naba
2026.01 - 2026.06
Retail Manager
Doppelganger
2024.09 - 2025.07
Lecturer in Fashion Business
Rome Business School
2023.01 - 2026.06
Global Commercial Director
Alex De Pase Srl
2022.05 - 2023.11
Wholesale Area Manager – Central/Eastern Europe
Salvatore Ferragamo S.p.A.
2014.08 - 2018.09
Retail Coordinator (Europe)
Max Mara Fashion Group
2011.10 - 2014.07
Showroom Manager
Canali S.p.A.
2009.06 - 2011.09
Sales Intern (RED Valentino)
Valentino S.p.A.
2008.08 - 2009.12
Commercial & Administrative Assistant
Vaselli Marmi
2007.05 - 2008.07
High School Diploma - Modern Languages
Liceo Linguistico Sperimentale 'San Bellarmino'
Master - English and American Literature
University of Kent
Degree - Foreign Languages and Literature
Università degli Studi di Siena