Veronica Picchi

The main responsibilities in this role are the 360-degree management of the Business Unit (mine are BIOMED and NEUROSCIENCE Business Units):

• Sales Force Strategy and Deployment
• Target Settings
• Sales Force Incentive
• Partnership with Brand Managers for New Product/Indication Launches (from the Hospital Mapping to the Account Understanding Tool to HCPs Targeting & Profiling Exercise)

In this last year I have been focused on 4 main areas:
1) INCENTIVE CALCULATION AND TARGETING PLAN HANDOVER : Project Owner for two complex and critical projects (Q1-Q2):
• Fully handover (from Local to LCCI-Incentive TEAM) for the Incentives Calculation (VOB, MBO, KICKERS)
• Fully Handover (from Local to GOSO-Sales Force Optimization TEAM) for Call Plan, T&P Process, Geo Brick Alignment, Employee Assignment Activities
2) BIOMED B.U. Consulting & Partnerships

• Sales Force Effectiveness
• New Indication Launches:
  o OLUMIANT AA/OLUMIANT AD (Q2-Q3)
  o OMVOH for Ulcerative Colitis Account Mapping and Understanding (Q2/Q4)
• Targeting & Profiling Exercises: OLUMIANT RA/TALTZ PSA/OLUMIANT AA/OLUMIANT AD (Q4)
• BIOMED 360° Reorganization (Q4)

3) NEUROSCIENCE B.U. Consulting & Partnerships:
• Alzheimer Disease: AD Ecosystem and Account Mapping (Q2 '23-still ongoing)
4) UPSKILLS:
• Lilly Badge Level 1 (Introduction to Brand Health, Brand Health Tools, Data Analytics for Business, Excel Fundamentals for Data Analysis, Data Analytics Methods for Marketing, Data Driven Decisions - Excel Skill Builder (Q1-Q4)

Samples Management' Subject Matter Expert for the Italian Affiliate and responsible of critical topics such as the monthly Scorecard, Inventory analysis, Samples Reporting, local procedure and Trainings about Ethical Interaction; I defined and built appropriate training approach, created and delivered all trainings materials, trained all Company's professionals involved in “Sample Management”, managing “remedial” lessons and ad hoc sessions for who needed to improve knowledge about Ethics & Compliance. POV for all Global Audits about Sampling, Collaboration with HR Dpt for investigation on Sampling rules violations

• Meeting Planner for Incentive Trips, Congresses and Events inside the Company:
• Supervision and coordination of the strategic, operational and logistical activities necessary for the production of events
• Collaborated with key stakeholders to design engaging meeting agendas that aligned with organizational goals and objectives.
• Managed administrative logistics of events planning, event booking, and event promotions.
• Worked closely with internal teams such as sales and marketing to coordinate efforts and maximize event success.
• Budget Monitoring and consumptive's analysis
• Subject Matter Expert and Trainer for Compliance and Legal Requirements for Medical Conventions
• Developed strong partnerships with suppliers and vendors by fostering open communication and delivering clear expectations, resulting in reliable support for events.
• Conducted thorough post-event evaluations to identify areas of improvement, leading to continuous enhancement of future meetings.
• Oversaw on-site logistics during meetings, ensuring smooth operations and swift resolution of any issues that arose.
• Negotiated favorable contracts with vendors, securing optimal pricing and services for all aspects of meetings.
• Monitored and controlled event expenditures to meet budgets.
• Negotiated contracts with venues, vendors and suppliers to obtain best rates and services.

• Built and maintained positive relationships with public by utilizing strategic plans.
• Managed media relations for organizations to produce successful results.
• Supported public relations managers with writing, researching and preparation of materials
• Assisted in the development of annual communication plans that aligned with overarching business goals and priorities.
• Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
• Monitored media coverage and produced detailed reports to analyze impact of PR efforts.