WANIDA DETSOMBOONRAT
Singapore
Summary
Multi-talented Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies. Skilled Marketing Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset. Prepared to leverage over 20 years of marketing experience to take on dynamic new role.
Overview
21
21
years of professional experience
Work History
Senior Marketing Specialist, Asia Pacific - Global Marketing
Brenntag Asia Pacific Pte. Ltd.
01.2021 - Current
- Implemented new global brand across all touchpoints and leveraging competitive advantage.
- Increased brand visibility by developing and implementing data-driven digital marketing strategies.
- Boosted brand awareness by developing and executing targeted 10% growth in email marketing campaigns.
- Maximized B2B advertising efforts by developing content for advertising media agency and social media posts.
- Increased lead generation through implementation of innovative digital marketing strategies.
- Organized high-impact over 20 trade shows exhibits that showcased products, generated leads, and increased brand visibility in target markets.
- Led cross-functional teams in development of creative marketing materials, including brochures, presentations, and sales collateral.
- Streamlined internal processes for increased efficiency in project management and campaign execution.
- Initiated employee training programs on current branding trends and best practices, fostering a knowledgeable team capable of delivering exceptional service.
Regional Marketing Communication Supervisor, Asia Pacific
Brenntag Ingredients (Thailand) Public Co. Ltd.
04.2011 - 12.2020
- Enhanced brand visibility by implementing targeted marketing campaigns and strategic communication initiatives.
- Strengthened company image by overseeing successful re-branding efforts.
- Contributed to event marketing, sales and brand promotion across 15 countries in Asia Pacific
- Developed strong relationships with local businesses, resulting in successful partnerships for collaborative events.
- Created detailed timelines and budgets for events to meet all deadlines.
- Produced and distributed brochures, newsletters and press kits.
- Oversaw selection and management of external vendors, negotiating contracts to secure optimal service offerings at cost-effective rates for communication-related projects.
Marketing and Communication Executive
PricewaterhouseCoopers (PWC) Thailand
12.2009 - 12.2010
- Increased event attendance by strategically marketing and promoting events through various channels.
- Created engaging visual materials such as invitations, programs, banners, signage to promote consistent branding across all aspects of the event experience.
- Developed creative collateral, including digital graphics and print materials, to support event marketing initiatives.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Coordinated cross-functional teams to execute integrated marketing initiatives, fostering collaboration across departments for cohesive messaging strategies.
- Developed engaging presentations to share company updates and successes at internal meetings or industry events, effectively highlighting key achievements.
Sales and Marketing Executive
TOYOTA Connected Asia Pacific Ltd. (TCAP)
06.2006 - 11.2009
- Created and implemented effective marketing and sales strategies to increase customer engagement and revenue.
- Established strong relationships with key clients, resulting in repeat business and increased customer satisfaction.
- Suggested innovative ideas to increase sales and improve customer experience.
- Developed value-added campaigns and executed technical solutions to streamline and improve marketing efficiencies.
- Maximized revenue potential by identifying upsell opportunities within existing client base.
- Increased website traffic by implementing effective SEO strategies and optimizing web content.
- Coordinated with design and media teams to develop high-quality creative assets.
Online Marketing Associate
Agoda Company Pte. Ltd. (Agoda.com)
09.2004 - 01.2006
- Spearheaded successful launch of online booking platform, making reservation process more convenient for clients.
- Led efforts in rebranding agency's image through redesigning marketing materials which resulted in greater brand recognition.
- Maximized revenue generation with well-placed advertisements and affiliate marketing partnerships.
- Managed paid search campaigns using Google Ads and Microsoft Ads advertising platforms.
- Conducted extensive research on specific topics to ensure accurate representation within search engines.
- Collaborated on cross-functional teams to drive platform improvements and deliver business value.
Account Executive/Project Coordinator
Success Media Company Limited
12.2002 - 08.2004
- Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
- Maintained up-to-date knowledge on product offerings, ensuring accurate representation during sales pitches or negotiations with clients.
- Participated actively in networking events and trade shows, representing company professionally and expanding its reach within target markets.
- Serviced accounts and proposed new products and services to maximize revenue.
- Gained understanding of goals, objectives and processes to meet client business needs.
- Coordinated cross-functional teams to achieve seamless collaboration in achieving project objectives.
- Developed strong working relationships with colleagues, fostering a positive team dynamic that contributed to successful project outcomes.
- Streamlined communication channels between IT departments and end users by establishing clear protocols for issue reporting and resolution processes.
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
Education
MBA - Business Management
College of Management, Mahidol University
Thailand01.2017
Bachelor of Arts - Germany Language
Kasetsart University
Thailand03.2002
Skills
Branding
- Digital Marketing
- Campaign Development
- Email Marketing
- Targeted Advertising
- Event Management
Accomplishments
- Achieved global brand launch by effectively implementing brand strategies that align with the company's corporate identity.
- Achieved converting leads by efficiently assisting stakeholders for a tradeshow.
- Collaborated with a team from multiple sectors to design digital marketing to penetrate markets.
Hobbies and Interests
I normally intend on traveling worldwide once or twice a year. I love badminton, movies, YouTube and podcasts.
Availability
2 months notice
Timeline
Senior Marketing Specialist, Asia Pacific - Global Marketing
Brenntag Asia Pacific Pte. Ltd.
01.2021 - Current
Regional Marketing Communication Supervisor, Asia Pacific
Brenntag Ingredients (Thailand) Public Co. Ltd.
04.2011 - 12.2020
Marketing and Communication Executive
PricewaterhouseCoopers (PWC) Thailand
12.2009 - 12.2010
Sales and Marketing Executive
TOYOTA Connected Asia Pacific Ltd. (TCAP)
06.2006 - 11.2009
Online Marketing Associate
Agoda Company Pte. Ltd. (Agoda.com)
09.2004 - 01.2006
Account Executive/Project Coordinator
Success Media Company Limited
12.2002 - 08.2004
MBA - Business Management
College of Management, Mahidol University
Bachelor of Arts - Germany Language
Kasetsart University
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