Xi Chen

• Fashion Retail Transformation issued by Parsons School of Design - The New School
• HubSpot CRM issued by LinkedIn
• Google Digital Marketing issued by Google Certified Digital Marketing Course

• Showroom sales person at Ryodan Showroom Paris for FW23 sales campaign in 2023

• Media Campaign and Seeding for Courrèges' First Entry Into The Chinese Market in 2022

     The brand officially entered the Chinese market in early 2022, before the Chinese New Year. Upon request, we provided a list of top media   and stylists, personalized necklaces and a  book containing the official Chinese name for brand seeding.

• Planning and execution for Goldwin China Market SNS Setting Up and Store Opening in 2021

     Planned for Japanese brand Goldwin pre-entrance investigation and SNS setting up in the Chinese market, conducting press release for the opening of its physical store in Beijing, I.D, HYPEBEAST interviews and filming arrangements with subsequent updates.

• PR for Dover Street Market Beijing X Holzweiler Release of Art Installations and Media Preview in 2019

     Searching and Confirmed venue, communicated with the brand owner to install and adjust the clothing display areas and activity flow.

     Verification and invitation of KOL and Media list guests, press release creating.

• Planning and Execution for Galeries Lafayette Shanghai X Ryodan Playground in 2019

     At the theme space of creative park integrating retail and exhibition, jointly constructed “Ryodan by Seiyanakamura2.24” and “Galeries Lafayette Shanghai”.

• Strategic Planning and Execution.
• Project Management Proficiency.
• In-depth understanding of sales and marketing, with the ability to effectively integrate both areas for problem-solving.
• A good team player, proven ability to foster and maintain positive relationships with people.
• In-depth knowledge of the Chinese, South Korean, and Japanese markets.